43 min
Modern Selling Tips for 2022 with Dan Tyre The Modern Selling Podcast
-
- Careers
The global pandemic that has stretched into its third year has seen not just a boom in digital sales but has ushered with it a change in how modern sellers can attract and engage with modern buyers.
Traditional “spray and pray” methods that once worked, no longer have the same success rate, which has forced sales leaders to employ a new set of selling techniques.
What exactly will work in 2022 for prospecting and building sales pipeline is the main topic of discussion I had with sales genius, Dan Tyre, in this episode of the Modern Selling Podcast.
Dan Tyre, Director at HubSpot is one of the leading inbound marketing and sales experts on the planet. As a member of the original team in May of 2007, Dan has led the recruiting, training, and growth of HubSpot's sales team with vigor. Before HubSpot, Dan worked at four other startups of note: Businessland, as Area Director; ALI Technologies, as Founder & CEO; CelebraTech, as Co-Founder and VP of Sales; and Groove Networks, as Regional Manager.
At HubSpot, Dan has pioneered the concept of alignment between sales and marketing known as "Smarketing," a core tenet of inbound marketing now followed by thousands of companies around the world. He's been instrumental in the creation and growth of several sales teams that are now thriving hives of activity at HubSpot. Dan continues to inspire and teach HubSpotters as a sales trainer, as a creator of the HubSpot Leadership program, as a blogger on the HubSpot blog.
Dan’s infectious high energy, especially when he talks about ‘marketing’ is why I am so excited to welcome him as a guest on the Modern Selling Podcast.
Download the full episode and get a taste of Dan’s genius as he discusses the top sales strategies to use in 2022 to crush prospecting and better convert leads into loyal customers.
How has Sales changed since 2020? I’ve seen a rapid evolution, here at Vengreso, with more and more companies seeking out our digital sales training courses such as Modern Sales Mastery for Teams. However, I wanted to hear Dan’s insights and better understand the shifts he’s seen happening and what he anticipates to come next in the world of sales.
Dan shares, “I’ve read that over 1M sales jobs will disappear in the next 18 months. With the Great Resignation, the way that companies do business will have to change. Sales are no exception to this either. So, it’s a must now than ever before to know how to be a better salesperson in 2022.”
With my own sales teams, I’ve placed a heavy emphasis on making our sales calls, even if they are through Zoom, as interactive and engaging as possible. Modern buyers are much more sophisticated and skeptical than before, so finding ways to connect digitally with leads is critical to the success of the modern seller.
Dan agrees, “Today we have to contend with the empowered buyer. This is someone who has done their research before they ever talk to a salesperson. They're going to know more about the basics of what they're looking to buy than they've ever had before and salespeople have to be ready to field in-depth questions.”
Listen in to the conversation to hear what free sales resources Dan suggests that sales leaders have their teams complete to be successful in 2022.
How to Win with Inbound Sales When it comes to finding data-driven ways to improve the sales process, Dan is the leading expert on what works and what will work well into the future.
So, I asked him to share his expertise and insights on how sales teams can master the inbound sales process.
Dan’s unique six characteristics of a winning sales process is something we all should study and look to implement as soon as possible:
Treat people like human beings. According to Dan, the emphasis has to be on connecting with your prospect, instead of looking to pitch them to buy. Build rapport, to establish trust first and foremost. Look to help, not sell. As I always say, selling is the art of helping – and
The global pandemic that has stretched into its third year has seen not just a boom in digital sales but has ushered with it a change in how modern sellers can attract and engage with modern buyers.
Traditional “spray and pray” methods that once worked, no longer have the same success rate, which has forced sales leaders to employ a new set of selling techniques.
What exactly will work in 2022 for prospecting and building sales pipeline is the main topic of discussion I had with sales genius, Dan Tyre, in this episode of the Modern Selling Podcast.
Dan Tyre, Director at HubSpot is one of the leading inbound marketing and sales experts on the planet. As a member of the original team in May of 2007, Dan has led the recruiting, training, and growth of HubSpot's sales team with vigor. Before HubSpot, Dan worked at four other startups of note: Businessland, as Area Director; ALI Technologies, as Founder & CEO; CelebraTech, as Co-Founder and VP of Sales; and Groove Networks, as Regional Manager.
At HubSpot, Dan has pioneered the concept of alignment between sales and marketing known as "Smarketing," a core tenet of inbound marketing now followed by thousands of companies around the world. He's been instrumental in the creation and growth of several sales teams that are now thriving hives of activity at HubSpot. Dan continues to inspire and teach HubSpotters as a sales trainer, as a creator of the HubSpot Leadership program, as a blogger on the HubSpot blog.
Dan’s infectious high energy, especially when he talks about ‘marketing’ is why I am so excited to welcome him as a guest on the Modern Selling Podcast.
Download the full episode and get a taste of Dan’s genius as he discusses the top sales strategies to use in 2022 to crush prospecting and better convert leads into loyal customers.
How has Sales changed since 2020? I’ve seen a rapid evolution, here at Vengreso, with more and more companies seeking out our digital sales training courses such as Modern Sales Mastery for Teams. However, I wanted to hear Dan’s insights and better understand the shifts he’s seen happening and what he anticipates to come next in the world of sales.
Dan shares, “I’ve read that over 1M sales jobs will disappear in the next 18 months. With the Great Resignation, the way that companies do business will have to change. Sales are no exception to this either. So, it’s a must now than ever before to know how to be a better salesperson in 2022.”
With my own sales teams, I’ve placed a heavy emphasis on making our sales calls, even if they are through Zoom, as interactive and engaging as possible. Modern buyers are much more sophisticated and skeptical than before, so finding ways to connect digitally with leads is critical to the success of the modern seller.
Dan agrees, “Today we have to contend with the empowered buyer. This is someone who has done their research before they ever talk to a salesperson. They're going to know more about the basics of what they're looking to buy than they've ever had before and salespeople have to be ready to field in-depth questions.”
Listen in to the conversation to hear what free sales resources Dan suggests that sales leaders have their teams complete to be successful in 2022.
How to Win with Inbound Sales When it comes to finding data-driven ways to improve the sales process, Dan is the leading expert on what works and what will work well into the future.
So, I asked him to share his expertise and insights on how sales teams can master the inbound sales process.
Dan’s unique six characteristics of a winning sales process is something we all should study and look to implement as soon as possible:
Treat people like human beings. According to Dan, the emphasis has to be on connecting with your prospect, instead of looking to pitch them to buy. Build rapport, to establish trust first and foremost. Look to help, not sell. As I always say, selling is the art of helping – and
43 min