Simple Secrets w/ Chris Allen Simple Secrets, LLC | The Profit+Growth Consultancy

Alert! Alert!



We’re getting dangerously close to The Secret territory and all that Law of Attraction stuff -- which I think has done way more harm than good.



I’ll steer us clear of it, though, so hold on.



People mentioned in this episode:



Ralph Waldo Emerson



Books and other resources mentioned in this episode:



None today.



Six things about Simple Secrets and its founder, Chris Allen:



Simple Secrets, LLC is a profit+growth consultancy based in Asheville, North Carolina, with team members around the world.



Simple Secrets collaborates with a hand-selected group of entrepreneurs, small business owners, and independent practitioners – doctors, lawyers, dentists, veterinarians, CPAs, etc. – to maximize their incomes, allowing them more well-deserved focus, freedom and fulfillment.



Simple Secrets was founded in 2015 by award-winning direct response marketer, entrepreneur, and consultant Chris Allen.



In the pre-Internet 90’s, Chris developed and marketed millions of dollars worth of physical products on radio and TV – the old "operators are standing by" days – then used his time-tested warchest of successful marketing methods to go completely digital in 2002, when the Internet began to mature.



For over a decade, Chris provided information and consulting services to a variety of Fortune 500 companies, including United Airlines, Saks Fifth Avenue, Sony, LexisNexis and The National Federation of Independent Business (NFIB).



When he’s not online, helping clients, Chris enjoys playing way too much Pickleball, and eating way too much pizza.



Don't forget your FREE GIFTS!



If you're an entrepreneur, own a small business, or have a private practice, click the link below for FREE GIFTS guaranteed to make you more money with less stress...



SimpleSecrets.com

See if you remember this TV ad jingle from the seventies:



“I’m a Pepper, he’s a Pepper, she’s a Pepper, we’re a Pepper! If you drink Dr. Pepper, you’re a Pepper, too!”



Hey, if you want to be a Pepper, that’s fine.



One of the keys to life, though, is to not just be a Pepper.



By all means, go ahead and drink a certain soda, drive a certain car, don’t let anything come between you and a certain pair of jeans – if you remembered the jingle; you’ll remember the jeans ad – but draw the bulk of your identity and self-worth from what you’re putting out into the world, and not from what you’re taking in.



People mentioned in this episode:



Dan Sullivan



Books and other resources mentioned in this episode:



Blue Ocean Strategy



Six things about Simple Secrets and its founder, Chris Allen:



Simple Secrets, LLC is a profit+growth consultancy based in Asheville, North Carolina, with team members around the world.



Simple Secrets collaborates with a hand-selected group of entrepreneurs, small business owners, and independent practitioners – doctors, lawyers, dentists, veterinarians, CPAs, etc. – to maximize their incomes, allowing them more well-deserved focus, freedom and fulfillment.



Simple Secrets was founded in 2015 by award-winning direct response marketer, entrepreneur, and consultant Chris Allen.



In the pre-Internet 90’s, Chris developed and marketed millions of dollars worth of physical products on radio and TV – the old "operators are standing by" days – then used his time-tested warchest of successful marketing methods to go completely digital in 2002, when the Internet began to mature.



For over a decade, Chris provided information and consulting services to a variety of Fortune 500 companies, including United Airlines, Saks Fifth Avenue, Sony, LexisNexis and The National Federation of Independent Business (NFIB).



When he’s not online, helping clients, Chris enjoys playing way too much Pickleball, and eating way too much pizza.



Don't forget your FREE GIFTS!



If you're an entrepreneur, own a small business, or have a private practice, click the link below for FREE GIFTS guaranteed to make you more money with less stress...



SimpleSecrets.com

Major game-changer!



This is one of the key takeaways from Michael Gerber’s insightful book, The E-Myth Revisited.



If I could only recommend one book to someone starting their own business, it would be that one.



People mentioned in this episode:



Michael GerberDr. Maxwell Maltz







Books and other resources mentioned in this episode:



The E-Myth RevisitedPsycho-Cybernetics



Six things about Simple Secrets and its founder, Chris Allen:



Simple Secrets, LLC is a profit+growth consultancy based in Asheville, North Carolina, with team members around the world.



Simple Secrets collaborates with a hand-selected group of entrepreneurs, small business owners, and independent practitioners – doctors, lawyers, dentists, veterinarians, CPAs, etc. – to maximize their incomes, allowing them more well-deserved focus, freedom and fulfillment.



Simple Secrets was founded in 2015 by award-winning direct response marketer, entrepreneur, and consultant Chris Allen.



In the pre-Internet 90’s, Chris developed and marketed millions of dollars worth of physical products on radio and TV – the old "operators are standing by" days – then used his time-tested warchest of successful marketing methods to go completely digital in 2002, when the Internet began to mature.



For over a decade, Chris provided information and consulting services to a variety of Fortune 500 companies, including United Airlines, Saks Fifth Avenue, Sony, LexisNexis and The National Federation of Independent Business (NFIB).



When he’s not online, helping clients, Chris enjoys playing way too much Pickleball, and eating way too much pizza.



Don't forget your FREE GIFTS!



If you're an entrepreneur, own a small business, or have a private practice, click the link below for FREE GIFTS guaranteed to make you more money with less stress...



SimpleSecrets.com

This is very similar to one of my other favorite quotes by Henry Ford:



"Whether you think you can't or think you can, you're right."



I include this one because it specifically references the power of story, which is actually the title of Sports Psychologist Jim Loehr's book (The Power of Story).



Always remember, people would rather hear a story than a fact.



Don't believe me?



Walk around a bookstore and see how much shelf-space is devoted to fiction verses non-fiction.



How many of the top-grossing movies this year will be documentaries?



People mentioned in this episode:



Jim LoehrCharles KuraltZig Ziglar



Books and other resources mentioned in this episode:



The Power of Story: Rewrite Your Destiny in Business and in LifeJerry Maguire



Six things about Simple Secrets and its founder, Chris Allen:



Simple Secrets, LLC is a profit+growth consultancy based in Asheville, North Carolina, with team members around the world.



Simple Secrets collaborates with a hand-selected group of entrepreneurs, small business owners, and independent practitioners – doctors, lawyers, dentists, veterinarians, CPAs, etc. – to maximize their incomes, allowing them more well-deserved focus, freedom and fulfillment.



Simple Secrets was founded in 2015 by award-winning direct response marketer, entrepreneur, and consultant Chris Allen.



In the pre-Internet 90’s, Chris developed and marketed millions of dollars worth of physical products on radio and TV – the old "operators are standing by" days – then used his time-tested warchest of successful marketing methods to go completely digital in 2002, when the Internet began to mature.



For over a decade, Chris provided information and consulting services to a variety of Fortune 500 companies, including United Airlines, Saks Fifth Avenue, Sony, LexisNexis and The National Federation of Independent Business (NFIB).



When he’s not online, helping clients, Chris enjoys playing way too much Pickleball, and eating way too much pizza.



Don't forget your FREE GIFTS!



If you're an entrepreneur, own a small business, or have a private practice, click the link below for FREE GIFTS guaranteed to make you more money with less stress...



SimpleSecrets.com

Yes, it's a classic.



And, boy, is it ever worth reading again.



Another variation I like, courtesy of Steve Chandler, is to see yourself as the problem in a given situation, even when you know you're not really the problem.



"Because if I'm the problem," Steve says, "I can also be the solution."



It's a great way to get those creative, problem-solving juices flowing.



People mentioned in this episode:



Mahatma GandhiSteve Chandler



Books and other resources mentioned in this episode:



None today.



Six things about Simple Secrets and its founder, Chris Allen:



Simple Secrets, LLC is a profit+growth consultancy based in Asheville, North Carolina, with team members around the world.



Simple Secrets collaborates with a hand-selected group of entrepreneurs, small business owners, and independent practitioners – doctors, lawyers, dentists, veterinarians, CPAs, etc. – to maximize their incomes, allowing them more well-deserved focus, freedom and fulfillment.



Simple Secrets was founded in 2015 by award-winning direct response marketer, entrepreneur, and consultant Chris Allen.



In the pre-Internet 90’s, Chris developed and marketed millions of dollars worth of physical products on radio and TV – the old "operators are standing by" days – then used his time-tested warchest of successful marketing methods to go completely digital in 2002, when the Internet began to mature.



For over a decade, Chris provided information and consulting services to a variety of Fortune 500 companies, including United Airlines, Saks Fifth Avenue, Sony, LexisNexis and The National Federation of Independent Business (NFIB).



When he’s not online, helping clients, Chris enjoys playing way too much Pickleball, and eating way too much pizza.



Don't forget your FREE GIFTS!



If you're an entrepreneur, own a small business, or have a private practice, click the link below for FREE GIFTS guaranteed to make you more money with less stress...



SimpleSecrets.com

If I were a psychologist, my specialty would definitely be Cognitive Psychology, which this quote from Steve Chandler pretty much sums up in just a few words.



CP focuses on the way we process outside information.



When we apply faulty reasoning, invalid assumptions, and misconceptions to otherwise neutral events, we end up with “cognitive distortions.”



Examples are “all-or-nothing” thinking, over-generalizations, and jumping to conclusions.



The best book I’ve found on the subject is Feeling Good: The New Mood Therapy by Dr. David D. Burns.



People mentioned in this episode:



Steve Chandler



Books and other resources mentioned in this episode:



Feeling Good: The New Mood Therapy by Dr. David D. Burns.



Six things about Simple Secrets and its founder, Chris Allen:



Simple Secrets, LLC is a profit+growth consultancy based in Asheville, North Carolina, with team members around the world.



Simple Secrets collaborates with a hand-selected group of entrepreneurs, small business owners, and independent practitioners – doctors, lawyers, dentists, veterinarians, CPAs, etc. – to maximize their incomes, allowing them more well-deserved focus, freedom and fulfillment.



Simple Secrets was founded in 2015 by award-winning direct response marketer, entrepreneur, and consultant Chris Allen.



In the pre-Internet 90’s, Chris developed and marketed millions of dollars worth of physical products on radio and TV – the old "operators are standing by" days – then used his time-tested warchest of successful marketing methods to go completely digital in 2002, when the Internet began to mature.



For over a decade, Chris provided information and consulting services to a variety of Fortune 500 companies, including United Airlines, Saks Fifth Avenue, Sony, LexisNexis and The National Federation of Independent Business (NFIB).



When he’s not online, helping clients, Chris enjoys playing way too much Pickleball, and eating way too much pizza.



Don't forget your FREE GIFTS!



If you're an entrepreneur, own a small business, or have a private practice, click the link below for FREE GIFTS guaranteed to make you more money with less stress...



SimpleSecrets.com