Hosts Jessica Rhodes and Margy Feldhuhn are the dynamic duo who run Interview Connections, the first and leading podcast booking agency. In this podcast, Jessica and Margy teach listeners how to get booked on podcasts as a guest, how to be a great podcast host and leverage the power of podcast interviews to grow your business. To learn more about their company, go to InterviewConnections.com or join their free Facebook group, Guest Expert Profit Lab at InterviewConnections.com/Group
The Trading Game with Louise Bedford
On this episode of Monetize the Mic, Interview Connections’ booking agent Riley Baez-Bradway is in conversation with client Louise Bedford, co-founder of the Trading Game. Louise talks about her experiences as a guest expert and how some of the shows that Riley has booked her on don’t have anything to do with trading, but she still saw the benefits in going on those shows and has gotten an ROI and has grown relationships with the hosts, so she still encourages podcast guests to stay open minded with the type of shows they’re willing to go on. She also wants people to not be so buttoned up on interviews and really be themselves and connect with people on a personal level in order to really make an impact. Louise also discusses some health issues she has had in the past and present and how that influenced her becoming a trader in the first place and how it impacts her work as a guest expert now (and how to “speak from your scars, not from your wounds”).
Resources mentioned in the episode:
Trading Game website: https://www.tradinggame.com.au Talking Trading website: https://talkingtrading.com.au September Masterclass (Riley's affiliate link): https://bit.ly/septembermc Riley's email: riley[at]interviewconnections[dot]com
Behind the Scenes of We Get It, Your Dad Died
In this episode of Monetize the Mic, Jess and Margy are talking about Margy’s podcast We Get It, Your Dad Died. Since the last Monetize the Mic episode about WGIYDD aired in April, Margy has released her podcast and it has also won an award for Best Podcast at the Rhode Island International Film Festival. Margy gives some insight on how she schedules and batches her interviews for the show, why she does pre-calls with her guests, and what questions you should ask yourself when you decide to start your own show. Jess shares that she believes Margy’s podcast is so good because she approaches it as a piece of art rather than just marketing material.
You can listen to We Get It, Your Dad Died on Apple Podcasts, Spotify, and Amazon.
How Reading Makes You A Better Podcast Guest
In this episode of Monetize the Mic, Jess and Margy talk about reading. Margy recently joined fellow entrepreneur Lisa Larter’s group Thought Readers, which is a Facebook group for business books. Margy is a very avid reader/audiobook listener and proud owner of a Kindle Paperwhite (not sponsored) and highly recommends it for anyone who reads consistently. She also recommends listeners of Monetize the Mic read the Power of Now by Eckhart Tolle, Profit First by Mike Michalowicz (and implement it!), and Breaking the Habit of Being Yourself by Joe Dispenza. If you have a book that inspires you, purchase a few copies of it and leave them around at Little Free Libraries or donate them to a regular library to pay it forward!
Lisa Larter’s group Thought Readers: https://lisalartergroup.isrefer.com/go/TRFeldhuhn/MargyFeldhuhn (This is an affiliate link so we will get a commission if you sign up through our link)
John Briggs (Profit First accountant): https://profitfirstformicrogyms.com/
Your Success Equation
On this episode of Monetize the Mic, Jess and Margy talk all about your success equation!
For Margy, two important aspects of her success equation are a positive mindset and playfulness. Margy discusses how important it is to cultivate a positive mindset and the right types of thoughts. This is something she’s always done for herself but she didn’t really ever think about it. Now as a coach, Margy is learning how to vocalize it and help others on the same journey. And for Margy, it truly has been a journey!
Margy came from a place of being really miserable for a really long time. When she was younger, she found the book The Power of Now by Eckhart Tolle. This book helped Margy realize that maybe the story she had been telling herself about her life wasn’t the whole story. At first, she really didn’t want to read this book. Margy didn't want to change, and she was afraid of the truth. Sometimes when you create this world that is so small and so negative, there is a big part of you that just wants to defend it.
Margy’s transformation was not like flipping a switch. It wasn’t as if Margy read this book and then stopped being depressed. She wasn’t transformed in that moment of reading that book, but that was what started it. After reading, Margy became much more open-minded and more open to personal development. It has been and remains a lifelong journey.
Learning how to be present is transformational and it doesn’t happen overnight.
Jess asks Margy, “How do you relate to the thoughts in your head?”
24 hours a day, Margy is watching her thoughts. She never stops. This practice took a lot of time to get into. She started noticing both her thoughts and her feelings. It’s really hard to watch every thought, so a really good indicator is to watch your feelings. For Margy, your feelings are much more important to your positive mindset than your thoughts.
Margy recommends that we get acquainted with who we are. Ask yourself, “What stories do I tell about myself? Are they 100% true?” Find those, dig those out.
Jess asks Margy how she incorporates fun and playfulness into her positive mindset.
Margy feels like her most true self when she is having fun and being playful. It is so important to her to be able to still work and have fun. When she is working on projects alone, she can feel very isolated. Margy really likes the energy of collaboration and playfulness while working with other people.
On the note of playfulness, Margy recently experienced her first Disney trip. She was always a Disney skeptic. But when she went and experienced it with an open mind, Margy absolutely loved it. She loved that you got to play as an adult. Three or four days of play as an adult just doesn't usually happen. She was able to fully immerse herself in play and really enjoyed it
Margy reminds us that you can look back 10 years and see that you’re a different person. But we can’t look 10 years ahead and know what we’ll be like. We think we’re done. We know we’ve been growing, but we always think we’re in our final state. We don’t know what’s possible for us because we can’t imagine it.
If you’re in a failure right now, it feels like that’s the end of your story. But it isn’t! Don’t get discouraged. You can always come back. There’s nothing you can’t come back from!
Podcast Interview Strategy with Scott Schober
On this special episode of Monetize the Mic, Booking Agent and Team Lead Riley gets the chance to sit down with Scott Schober to talk all about podcast interview strategy!
Scott is the President and CEO of Berkeley Varitronics Systems, a 48-year-old, New Jersey-based provider of advanced, world-class wireless test and security solutions. He is the author of three best-selling security books: Hacked Again, Cybersecurity is Everybody’s Business, and Senior Cyber.
Scott is a highly sought-after author and expert for live security events, media appearances, and commentary on the topics of ransomware, wireless threats, drone surveillance and hacking, cybersecurity for consumers, and small business. He is often seen on ABC News, Bloomberg TV, Al Jazeera America, CBS This Morning News, CNN, Fox Business, and many more networks.
Scott also serves as the CSO and Chief Media Commentator for Cybersecurity Ventures and sits on several cyber advisory boards for various companies.
Riley asks Scott about the preparation process for all of his media appearances and podcast interviews. How does Scott create a structure around such a busy process?
Scott’s first piece of advice is, it’s never good to be too comfortable. Once you feel like you’re in your comfort zone, you should try to get out of it. It’s great to be confident but you still want to have some butterflies. If you’re too confident, sometimes you won’t know what to say.
He also highly recommends spending the time to educate yourself and prepare. Before any media appearance or podcast interview, Scott always reads a few articles about the topic he wants to discuss. He then digests it and meditates on it. When he goes on a podcast, he always likes to make it a goal to have three stats that he can remember off the top of his head. Scott will weave in a statistic to bring home the point in his interviews!
Most importantly, Scott explains that you have to be true to yourself and be authentic. While doing this, you can apply practical tips that are not too complex. By doing that, people will walk away and have learned something that they can apply in their own lives. It’s so important to always share something, impart some knowledge, and teach something. That will make your interviews more effective and it will help grow your brand!
Scott has an incredibly busy schedule and busy life. Riley helped Scott right away by recommending that he start tracking all his interviews. Scott has over 50 interviews in his Interview Connections package, so organization is key. Scott encourages everyone listening to track their podcast interviews!
He also recommends preparing for an interview 24 hours in advance and keeping it topical. For Scott, education is key to being the best expert he can be.
Before going on a podcast, Scott always listens to who is going to be interviewing him. He listens to the show and gets a sense of their style. The more natural the interview, the better it is. It may seem obvious, but Scott always thanks the person who interviewed him! He likes to write a little thank you note, and point out something specific and positive about the experience.
Hosting a podcast isn’t easy work, and a host will appreciate it! Scott also always shares and promotes the podcast episodes he’s been on. It’s not just about you, sharing your interviews is also about thanking the host and building a foundation with them.
Scott also reminds listeners to make sure that they have decent quality equipment before their podcast interview. Don’t show up unprepared. About half of the podcasts Scott does are video, he’s always ready to potentially be on video. He reminds us that if you fumble on the technical side, you lose your focus. You want to focus on the interview! Scott also keeps a physical checklist of everything he needs for the interview. This helps to fra
Self-Trust with Dr. Joli Hamilton
On this episode of Monetize the Mic, Jess got the chance to speak with Dr. Joli Hamilton about trust and non-monogamy!
Joli is a research psychologist, an AASECT certified sex educator, TEDx speaker, and a sex + relationship coach. She holds a doctorate in depth psychology from Pacifica Graduate Institute. She has spent many years working directly with clients helping them improve their relationship skills and is also a professor of human sexuality.
Over the past two decades, she has started a dozen business ventures ranging from clothing design to personal training to providing birth and lactation doula services, all while managing her own relationships, pursuing her graduate degrees, and raising and homeschooling seven kids.
Joli has felt those wild highs and terrible lows that come with business ownership, marriage, divorce, and reinventing love from the bottom up. She is committed to helping people create sustainable, soul-nourishing relationships without sacrificing their business dreams.
Joli shared how she wasn’t raised to trust herself and that it took serious, conscious work to change that. It wasn’t until she recognized a pattern of starting a successful business, and then bailing four years in when business was booming. Once she noticed the pattern started to affect other aspects of her life, she made some changes.
“I was able to commit myself to a Ph.D. program. I was able to commit to my marriage. It really has been a process of learning to trust me in love and say yeah, I can show up for myself.”
Listen to this episode to hear Dr. Joli Hamilton tell us all about:
What Tall Poppy Syndrome is, and how to avoid it. Why you need to trust yourself and commit What re-parenting is and why it’s so important
It was an honor to be interviewed by Jessica! She invented podcast booking and has been in the business since the beginning. She’s also an amazing interviewer. Her questions. Her segues. Her calm and interested pace. I loved our conversation content, but my biggest takeaway is experiencing her brilliant interview skills.
New Friends and Mentors!
Discovered this podcast this week and had a great conversation with Jessica, who invited me to listen to their origin parternership episode and the myth of the Visionary Entrepreneur. Great episodes and can totally relate to their stories as a biz co-founder with my BFF and podcast co-host for Healthcare's MissingLogic Podast. Down to the Pink and Blue - we are two pairs of twins! Great mentors for other entrepreneurs on the journey!
No one else can give you exactly what you need to capitalize on podcast interviews like J