This podcast was created by IMG Consulting at ConsultIMG.com with a focus on Impacting Melanated Groups by sharing sales and marketing advice designed to increase efficiency, effectiveness, sustainability, and revenue for black businesses. Your hosts, Vernita Sherman and Harold Causby, will show you how to get organized and evolve your business.
E4 – How To Convert More Leads Into Sales Faster With This Overlooked Type Of Online Marketing
Many black owned businesses are so busy focusing on social media that they have become completely unaware of a very effective type of online marketing that involves tapping into 2 primary online sources that produce high quality leads - the type of leads that turn into sales faster than leads from social media.
The type of online marketing that Vernita Sherman talks about in this episode is not new, but it has been overlooked by many in the black business community. Many melanated entrepreneurs are struggling to make sales because they have not used marketing techniques that involve some basic online principles that are mentioned in this episode.
Why social media is not working for you
Where to shift your focus so that you attract higher quality leads (that convert into buyers)
An online platform that produces sales quickly (if you use it a certain way)
How to prevent yourself from attracting “dead leads”
What you should use along with social media for maximum results
The importance of “layering your marketing” (so you don’t waste time, energy, and money)
How podcasting fits into all of this and why you should start doing it ASAP
Why you should not use Libsyn or BlogTalkRadio’s RSS feed and what you should do instead
The evolution of SEO and what it means for your business
Resources mentioned in this episode:
Blubrry Powerpress (podcast plugin)
E3 – 3 Keys to Sustaining a Business That Continues to Produce Profit
On this 3rd episode of the Monetizing Black Businesses Podcast, Vernita Sherman explains how every black business owner can sustain a profitable business by doing 3 very simple -- yet powerful -- things. This episode is especially important for you to listen to if you’re making sales, but are struggling with producing enough money to live on.
Listen in as Vernita breaks down the shift in focus that must occur to ensure the sustainability of your business and its potential to continuously produce a profit. The 3 keys mentioned are crucial to your success if you expect your business to make enough profit that allows you and your family to live comfortably.
Tune in to find out:
Why your focus should NOT be on the number of sales you generate
What you should do before you start advertising and using marketing tools, so that you don’t waste money
What you need to do after you make a sale to ensure your business thrives
What to do to prevent yourself from marketing & advertising blindly
How most URL shortening services throw off your website statistics
How to organize your shared URLs so that your business is always in control
What you should do before you send people to Eventbrite, your LeadPages pages, or other online sales tools you may be using
Tips on tracking where your leads, customers, and clients are coming from
Resources mentioned in this episode:
Thrive Architect (Recommended)
Pretty Links (not mentioned, but recommended)
E2 – How To Create An Attention Grabbing Marketing Message That Attracts Your Ideal Clients & Customers
On this episode of the Monetizing Black Businesses Podcast, Vernita Sherman (our in-house Online Marketing Strategist) shares copywriting techniques that will help every black owned business develop a powerful marketing message that attracts the attention of your ideal clients and customers. Part of increasing your conversion rate is making sure that your marketing message (AKA sales message) is on point.
If you’re having any issues connecting with your audience or turning leads into clients and customers, then you may need to make some adjustments to your message. This episode will get you back on track if you listen and implement the detailed process that Vernita takes you through.
Learn all the questions to ask yourself in order to pull out creative sales copy stored within you that will significantly increase your potential to convert leads into buyers
Learn how to get clear on your core message and connect with your ideal client so it’s completely clear to them what your business is all about
Learn the easiest way to produce a “hook” that will grab your audience’s attention and get them to take an action that leads them further into your sales process
Learn simple ways to do keyword research without needing to mess around with confusing technical keyword research tools
Discover a little-known way to get clear on your unique angle, so that you can set yourself apart from others in your field
Learn the easiest way to know what your ideal clients crave so that you can offer them products and services that they are willing and able to pay for without hesitation
Discover the 2 words you should always use when you write or talk to your audience to improve your connection with them