What do the things you buy say about you? Many of us like to think of ourselves as immune to slick advertising and celebrity endorsements. But like it or not, we're communicating messages about ourselves every day with the clothes we wear, the cars we drive, and the products we use. In the final installment of our Money 2.0 series, we revisit favorite conversations with researchers Americus Reed and Neeru Paharia. We'll consider how companies create a worldview around the products they sell, and then get us to make those products a part of who we are.