17 episodes

Heather Lisle is a messaging and marketing expert and host of the Money Making Marketing show… where she talks about all things marketing, branding, communication strategies, PR…and let’s be honest - we all need a little help with clarity and keeping our head out of the trashcan in business too. She brings over 20 years of executive and leadership level experience in the corporate, small business, nonprofit and government space to her clients. This podcast will give you the strategies you need to make the money you want to see with your marketing…how does that sound? Let's get to it!

Money Making Marketing Show Heather Lisle

    • Business
    • 5.0 • 6 Ratings

Heather Lisle is a messaging and marketing expert and host of the Money Making Marketing show… where she talks about all things marketing, branding, communication strategies, PR…and let’s be honest - we all need a little help with clarity and keeping our head out of the trashcan in business too. She brings over 20 years of executive and leadership level experience in the corporate, small business, nonprofit and government space to her clients. This podcast will give you the strategies you need to make the money you want to see with your marketing…how does that sound? Let's get to it!

    Episode 16: Back to the Basics Part 1: How to Connect With People Who Will Buy On Repeat

    Episode 16: Back to the Basics Part 1: How to Connect With People Who Will Buy On Repeat

    I’m sure some of you have heard marketing gurus online talk about why it’s important to understand who your perfect client is. In the beginning of launching my business, I watched a few videos about it and thought, “What I do - anyone could be a client.” 
    Why bother spending time nailing this down?
    First of all, not everyone is YOUR perfect client. You have personality characteristics that likely attract certain people and repel others, right?
    There are 3 things to know when it comes to identifying and defining your perfect client:
    DEMOGRAPHICS: Where do they live...kids, house or apartment, car, do they vacation, what podcasts do they listen to, are they luxury or generic buyers, etc.
     PSYCHOGRAPHICS: When they are lying in bed at night scrolling Instagram or Facebook, what are they telling themselves? What is she REALLY saying to herself? We all know that when we are alone, some of the things you say to yourself can be really brutal.
     PERSONALITY TYPE: I want you to think about a person that embodies your perfect client. What type are they?DiSC is an acronym that stands for the four main personality profiles described in the DiSC model: (D)ominance, (i)nfluence, (S)teadiness and (C)onscientiousness.
    People with D personalities tend to be confident and place an emphasis on accomplishing bottom-line results.
    People with i personalities tend to be more open and place an emphasis on relationships and influencing or persuading others.
    People with S personalities tend to be dependable and place the emphasis on cooperation and sincerity.
    People with C personalities tend to place the emphasis on quality, accuracy, expertise, and competency.

    Make sure to follow for more marketing tips:
    Instagram:  @heather_lisle
    website: www.heatherlisle.com 

    • 14 min
    Episode 15: Your Pretty Logo Doesn’t Mean Much If You Don’t Have A Good Message

    Episode 15: Your Pretty Logo Doesn’t Mean Much If You Don’t Have A Good Message

    Three tips to help communicate your unique brand position.
    Let’s cut to the chase.
    You’ve spent thousands of $$ on a logo, color palette and brand guide…
    ...and it’s BEAUTIFUL!!!
    But...and this is a BIG but…
    ...the pretty logo isn’t bringing in the clients, right?
    There’s a reason for that, and this may rub you the wrong way...but, it needs to be said.
    No one cares about your logo as much as you do. 
    They just don’t. I know that cuts to the core a bit...it did for me too after I spent $5k on a brand package and it didn’t do anything for new business.
    What does bring in new business?
    Getting clear on your message.
    Here’s 3 tips to help you draft your unique brand position so you stand out from everyone else out there in your niche….
    Talk about values that are important to you. If you’re an attorney who has a big heart for women going through a divorce...talk about it from that angle. Talk about why that is important to you. Do you have stories from your past that would make sense to share about this perspective?Define who you serve. Who is your perfect client? Like...really...describe your perfect client in great detail. Who has been a perfect client in the past? Think about that person and jot down some details about why you loved working with them. Are they male or female...kids...travel...love to shop...what podcasts do they listen to...etc.Define the problem you solve with an “I help” statement. This is where you need to get specific...not wordy, though...just specific. Think about it like this: (1) define who you serve (2) define what you do (3) define how you do it. My “I help” statement goes something like this…. “I help brands [this is the “who I serve” part] scale with executive-level communication and marketing strategy [this is “what I do” part] by creating unique brand positioning [this is the “how I do it” part].”

    Make sure to follow me on IG @heather_lisle and to see more on what I have to offer, or to book a strategy call with me, visit www.heatherlisle.com

    • 10 min
    Episode 14: Not Where You Thought You’d Be Halfway Through the Year? Let’s Talk About What You Can Do To Fix It

    Episode 14: Not Where You Thought You’d Be Halfway Through the Year? Let’s Talk About What You Can Do To Fix It

    Stop wasting time and lots of money by not doing a mid-year review to see what’s working and not working in your business from a marketing perspective. 
    You likely tried some new things in your business this year...some worked, some didn't...some...well, you're not sure yet.
    You win some - you lose some, right?
    However, you'll lose cash and clients if you don't review and consider a few things moving into the new year.
    1️⃣ Take a look at data analytics on your social media platforms. You'll want to see which posts performed well and which ones didn't. This will help you plan your posts for the new year.
    Do the same thing with your email marketing too.
    2️⃣ Take a look at what your competitors are doing online. Are they doing anything that seems to be landing with their community? Do you see people commenting and engaging with their content?
    3️⃣ Have an understanding of the trends in your industry heading into the new year. It's always a good idea to be up-to-date so you're ahead of the game.
    4️⃣ Think about your marketing objective. What is the ONE result you would like to see different in your business? 

    • 14 min
    Episode 13: Taking a Break Can Really Help Your Creativity

    Episode 13: Taking a Break Can Really Help Your Creativity

    This is timely, I know…. But, let me tell you something - taking a break is exactly what you need when you’ve been going and going and not taking a minute to recharge. 
    I’ll admit that I love a weekend getaway. It doesn’t take much to make me happy. I’m not the kind of person who requires two-week long European vacations. Nope, a night or two away does my spirit so much good.
    My dad always talked about working hard and playing hard. Even during the ‘80’s oil bust and we didn’t have much money at all, my dad ALWAYS made sure we took our summer vacation to New Mexico. I KNOW he made a financial sacrifice for our family, but looking back now...we needed it.
    I said NEEDED it...not just wanted it. But, our family had a deep need to reconnect once a year. Life (and my parents’ business) was hard, and my dad knew that spending a few days away from the hustle and bustle of it all would help reset our minds and renew our spirit. 
    He was right. It’s funny that all those things he did for our family as I was growing up...he knew waaaay more than I did...and still does.
    So, a few times a year (if not more), I make sure we take a few days to unplug because it truly is necessary in order to grow.
    This takes some planning though. You know as well as I do that the weeks fly by, and if you don’t get intentional with your calendar - it’ll own you. The meetings, the presentations…it’ll all own you.
    So, flip the switch. Take a break. Get out your calendar and find some time to unwind. Take the kids to grandma’s house. If you can’t go somewhere because money is tight, stay home and find something fun to do or just relax.
    I realize we are just starting to get out from under a pandemic and economic shutdown, but now more than ever we need a break. 
    I promise you - the creativity and renewed sense of spirit will work wonders for you personally and professionally.

    • 12 min
    Episode 12: Growing a Community = Cash in the Bank with Dana Malstaff

    Episode 12: Growing a Community = Cash in the Bank with Dana Malstaff

    No matter what type of business you own, building community is critical to your success. If you’re a professional services provider and have participated in traditional face-to-face encounters (i.e., Chamber events, coffee meeting, networking at the country club, etc) but struggled developing a community in the digital space during the pandemic, you’ll learn so much from my guest, Dana Malstaff, CEO & Founder of Boss Mom.
    Staying in front of and keeping your audience and potential clients engaged in the digital space is critical for growth. Sure, we are all getting back to normal and having those in-person meetings again (thank goodness!), but one thing is true: the world is leveraging digital assets now more than ever. One of those digital tools that Dana has mastered is developing community online.


    Dana Malstaff is the author of Boss Mom: The Ultimate Guide to Raising a Business & Nurturing Your Family Like a Pro. With over 20k students in various courses and a 30k+ strong community and with over 10 years of experience in content creation, marketing, sales, community building, and business strategy, Dana grew the Boss Mom brand into a six-figure business in less than a year. Her Boss Mom Movement is all about losing the guilt when it comes to raising babies and businesses at the same time, and believes that pursuing our passions and building our dreams while including our children in the process, is the best way to build thriving businesses and families.

    You can learn more about Dana on Instagram @danamalstaff or visit her website at https://boss-mom.com. 

    • 47 min
    Episode 11: How to Gain Confidence & Clarity with Your Messaging with Elizabeth de Moraes

    Episode 11: How to Gain Confidence & Clarity with Your Messaging with Elizabeth de Moraes

    When it comes to on-camera or on-stage interviews and appearances, it can be downright scary for a lot of us. The thought of pressing the “record” button was terrifying for me a few years ago! 
    Why?
    Even though I am competent and an expert in my field, I lacked the confidence when it came to getting on-camera. If you’ve ever felt this way, you are absolutely not alone.
    We are chatting today with my dear friend and international communications and media presence coach, Elizabeth de Moraes. She will share with us the techniques she uses with her clients to develop their own style of magnetic executive presence, confidence, polish and message delivery that creates more credibility especially during on-camera and public appearances.
    To learn more about Elizabeth, you can connect with her on Instagram @iamelizabethdemoraes or visit her website at https://www.elizabethdemoraes.com. 

    • 29 min

Customer Reviews

5.0 out of 5
6 Ratings

6 Ratings

KBHHCG ,

Heather is a marketing master!

If you’re looking for quick actionable marketing and messaging tips you can implement in your business right away, you have to listen to this podcast!! Heather is so good at interviewing her guests and pulling out the best information for her audience. I look forward to this podcast every week!

OK Insure Lady ,

Great content

Rarely is there a podcast that is to the point with great, useable information. Minimal time expenditure with maximum information. Thank you!!

Dcnation101 ,

Outstanding podcast

Valuable information to grow my business! Well worth my time to listen!

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