Money & You with Michelle Perkins

Michelle Perkins

Your connection with money should be one of the best relationships in your life. Is it? Certified coach and CEO of Limit Free Life, Michelle Perkins breaks down your relationship with money - offering tough love money tips and a money dating plan that focuses on lifting the barriers to success by uncovering underlying money beliefs, illuminating what’s driving money behavior, and paving the way for a better relationship with money and increased wealth. It’s time to take control. Michelle, along with her expert guests, offers insight and understanding from her own career journey that has taken ventures from zero to a Million $$ in five years. We change, the world changes, and our careers can change. Michelle’s mission is to help ambitious, driven entrepreneurs and professionals move into (or better yet, create) work that satisfies the soul, creates the financial prosperity that they need and want, and empowers them to live the life they desire.

  1. Aug 4

    Ep 236: This Money Manager's Unique Edge - Financial Therapy

    What If Your Financial Advisor Helped You With More Than Your Investments? Most of us think of financial advisors as people who help us invest, plan for retirement, and grow our wealth. But what if some of the most important financial work has less to do with choosing investments? In this episode of Money and You, Michelle talks with Jonathan Steele, founder and Chief Investment Officer of One Wealth Advisors, about a subject they both believe is fundamental to financial well-being: your relationship with money. Jonathan brings more than 25 years of financial-industry experience to the conversation, but his approach goes far beyond investment management. He believes financial professionals can help clients understand the emotions, beliefs, family dynamics, and behaviors that influence the way they use money.Michelle and Jonathan explore where our money behaviors come from, why financial knowledge alone isn't enough to create good financial outcomes, and how money patterns can travel through families and generations.They also discuss why getting the financial basics right matters, how couples can create healthier conversations around money, the growing risks of online gambling, and why a trusted financial professional can become an invaluable resource during life's biggest transitions. In This Episode, You'll Learn 3:20 — From professional cook to financial advisor: Jonathan's unconventional career path and the surprising transferable skills that helped him build a career in finance8:56 — Serving the "working wealthy": Why Jonathan and his brother built their practice around people navigating new wealth, liquidity events, and changing financial circumstances10:36 — What Jonathan means by "financial therapy": Why understanding your emotions and history with money can be just as important as knowing what to do with it13:47 — The financial scaffolding everyone needs: Why simple principles like managing debt and balancing spending, saving, and sharing can create a stronger financial foundation16:22 — How parents can help adult children with money: Why creating an open space for conversation may be more effective than trying to dictate financial decisions19:48 — How money patterns travel through generations: What Jonathan notices when he works with grandparents, parents, and adult children within the same family23:46 — Repairing difficult money relationships: How a trusted third party can sometimes help families unwind years of financial tension26:19 — Social media, spending, and financial temptation: Why knowing yourself matters when you're constantly being encouraged to want, buy, and invest in something new31:49 — Signs your relationship with money may need attention: Fear of investing, holding excessive cash, overspending, and complicated debt can all reveal something deeper32:49 — When one partner handles all the money: How financial disengagement and even financial infidelity can develop—and why bringing both partners back into the conversation matters35:00 — Why financial change often needs to happen gradually: Helping people discover their own blind spots can work better than simply telling them what they're doing wrong42:32 — A broader vision of financial advice: Why investment management, taxes, estate planning, insurance, education planning, and financial behavior shouldn't always operate in separate silos49:05 — Lean on people and resources you trust: Why technology can help, but strong human relationships remain incredibly valuable when you're navigating financial challenges50:55 — Is it ever too late to change your financial life? Jonathan's answer: no. Even when a financial situation feels overwhelming, seeking good advice can reveal options you didn't know you had.The Financial Basics Aren't Exciting—But They Matter One of the most important themes in this conversation is also one of the least glamorous: the basics matter.Before chasing the newest investment, financial product, or idea you heard about online, Jonathan recommends creating what he calls financial "scaffolding." That includes understanding debt, spending less than you earn, saving consistently, investing appropriately, and knowing what you're trying to accomplish with your money.Jonathan also shares a simple framework he encourages families to introduce even to young children: spend, save, and share.These principles may not generate the excitement of the latest investing trend, but they're what give you a foundation from which to build real wealth. Your Money Story Didn't Start With You One of the most interesting parts of Michelle and Jonathan's conversation is their discussion of how financial behavior travels through families.Fear, scarcity, overspending, avoidance, secrecy, and even extreme frugality don't necessarily begin with the person exhibiting them.Our experiences growing up—what we heard, observed, worried about, or weren't allowed to discuss—can become part of our financial behavior as adults.And those patterns can continue into another generation. Jonathan has the unusual opportunity to see this firsthand because his firm often works with multiple generations of the same family. Sometimes he can see a financial belief or behavior appear in grandparents, parents, and children in different ways.The solution doesn't necessarily begin with teaching everyone more about investing.Sometimes it begins with something much simpler: Talking about money.When Couples Don't Talk About Money Maybe one partner starts paying the bills. Then that person handles the investments. Then they become the one who speaks to the financial advisor.Eventually, the other partner may barely know what's happening.Jonathan believes bringing both people back into the financial conversation—even briefly—can be an important step toward creating a healthier financial relationship. And sometimes the financial advisor can serve as an impartial third party who helps couples have conversations they've been avoiding.For Jonathan, helping two people who care about each other communicate better about money can ultimately be more meaningful than simply generating a higher investment return. Your Financial Life Needs a Team Jonathan also challenges the traditional idea of a financial advisor as primarily an investment manager.Taxes, investments, insurance, estate planning, family dynamics, retirement, inheritance, and major life transitions frequently overlap. Yet the professionals advising us in these areas may operate independently.That can leave you responsible for figuring out how everything fits together—often at exactly the moment you're least equipped to do it. Jonathan believes a good advisor can help coordinate these moving pieces, bringing in specialists when needed while maintaining a broader view of the client's financial life.That becomes especially valuable during difficult transitions such as the death of a parent.His suggestion is one worth considering before you ever need it: Who are the trusted people you would want around you when you're making important financial decisious during an emotionally difficult time?Think of them as your personal board of directors. About Jonathan Steele Jonathan Steele is the founder and Chief Investment Officer of One Wealth Advisors, an SEC-registered investment advisory firm managing approximately $1.3 billion in assets at the time of this conversation.A Chartered Financial Analyst (CFA) with more than 25 years of experience in financial services, Jonathan began his finance career at Bear Stearns and later became an executive director at JPMorgan. His approach to wealth management combines traditional financial expertise with a strong emphasis on helping clients develop healthier relationships with money.Jonathan works with individuals and multigenerational families not only on investment strategy, but also on the financial behaviors, conversations, decisions, and life transitions surrounding their wealth. Resources & LinksConnect with Jonathan Steele: One Wealth Advisors — onewealth.net Visit the website and use the information/contact button to connect with Jonathan's team. Connect with Michelle: Limit Free Life — limitfreelife.com Email: michelle@limitfreelife.comAnd if you have a money or career question you've been avoiding, visit Limit Free Life to book a free 20-minute Virtual Coffee Chat with Michelle. One Big TakeawayFinancial well-being isn't simply about growing your money. It's about creating a relationship with money that supports the life and relationships you want to have. For more tools and conversations about money mindset, practical financial tips, confidence, and financial empowerment…Subscribe to the “Money & You With Michelle Perkins” Podcast:

  2. Jul 27

    Ep 235: Franchising as an Asset Class: A Unique Way Of Building Wealth

    When most people think about franchising, they picture buying a restaurant or retail location. But what if a franchise could be something much bigger—a strategic business investment, a career transition, or even another asset in your overall wealth-building plan? In this episode of Money and You, Michelle talks with franchise consultant, multi-unit owner, and former franchise CEO Scott Jones, who brings more than 30 years of experience across virtually every side of the franchise industry.Scott offers a different way to think about franchising: instead of starting with What kind of business would I enjoy owning?, start by asking What do I want this business to do for my life and my financial future?Together, Michelle and Scott explore how to evaluate a franchise, why due diligence matters so much, what good franchise systems provide, how much capital you may actually need, and why your emotions around money can influence even the most sophisticated business decisions.They also discuss how franchising can move beyond simply owning one small business and become a strategy for building significant enterprise value. In This Episode, You'll Learn Why Scott views franchising through the lens of return on investment and return on timeThe key differences between starting a business from scratch and buying a franchiseWhy there may be no such thing as a truly "absentee" franchise—especially in the beginningWhy choosing a franchise based solely on an industry you're passionate about can lead you in the wrong directionHow to define the goals and objectives your business actually needs to meet before looking at opportunitiesWhy your existing leadership, sales, management, operations, or project-management skills may matter more than previous industry experienceWhat strong franchisors look for in prospective franchise ownersHow fear and anxiety can change when you're investing your own moneyWhy a larger initial investment doesn't necessarily mean a greater financial returnWhy falling in love with an opportunity is the beginning of the process, not the endWhy Scott believes franchising can be viewed as a financial asset classHow multi-unit ownership, territory expansion, multiple brands, and private equity can create opportunities to scaleA Different Way to Evaluate a FranchiseOne of Scott's most important recommendations is to resist beginning your search with the type of business you think you'd like to own.Instead, get clear about what you want the business to accomplish.What are your short-term goals? Your long-term financial goals? How involved do you want to be? What kind of lifestyle are you trying to create? What skills do you already have that could give you an advantage?Once those questions are answered, you have a much better framework for evaluating whether a particular opportunity actually fits.And when you find something that looks exciting, Scott's advice is simple: Now prove it. Research the company. Talk to existing franchisees. Understand the economics. Evaluate the leadership. Study the systems and support. Find out how long other owners took to open, reach breakeven, and achieve important financial milestones.The goal isn't simply to find an exciting opportunity. It's to determine whether the opportunity can realistically support the life and financial outcomes you're trying to create. Money, Emotion, and Business Ownership Michelle and Scott also discuss something that doesn't get enough attention in conversations about entrepreneurship:  what happens emotionally when it's your own money on the line. Someone may be perfectly comfortable overseeing multimillion- or even billion-dollar decisions inside a corporation, yet feel very differently when investing a much smaller amount of their personal capital.Scott's advice is to bring the same discipline to your own financial decisions that you would bring to a major decision for your employer.Slow down. Do the analysis. Understand your assumptions. Recognize your biases. And don't allow excitement—or fear—to substitute for due diligence. About Scott JonesScott Jones is a franchise consultant, multi-unit franchise owner, former franchise executive, and longtime advisor with more than 30 years of experience in franchising.His experience spans the industry: franchisee, franchisor, supplier, consultant, and advisor. He has worked with first-time business owners, experienced executives, successful entrepreneurs, and institutional investors to evaluate franchise opportunities and determine how business ownership may fit into their broader goals.Scott helps prospective owners identify opportunities based not simply on the industry or concept that initially attracts them, but on their goals, skills, desired lifestyle, financial objectives, and potential return on both capital and time. Resources & LinksConnect with Scott Jones: Franchise Guide Group — franchiseguidegroup.com Email: Scott at franchiseguidegroup.com Scott can also be found on LinkedIn.Scott also created a special resource for Money and You listeners that includes an assessment and white paper. [Add special landing-page URL here.] Connect with Michelle: Limit Free Life — limitfreelife.com Email: michelle@limitfreelife.com And if you have a money or career question you've been avoiding, visit Limit Free Life to book a free 20-minute Virtual Coffee Chat with Michelle.One Big TakeawayFranchising doesn't have to be viewed simply as buying yourself a job or pursuing a business you're passionate about.It can be evaluated like any other significant financial decision: What am I investing? What am I getting in return? What risks am I taking? How does this fit my life? And does this opportunity give me the best chance of achieving the outcome I actually want? For more tools and conversations about money mindset, practical financial tips, confidence, and financial empowerment…Subscribe to the “Money & You With Michelle Perkins” Podcast: https://podcasts.apple.com/us/podcast/money-you-with-michelle-perkins/id1365907575 Please rate, review, and share the show with friends and family who want to feel more confident and in control of their financial lives — it really helps us!Join the Limit Free Life® Community & Newsletter: https://limitfreelife.com/newsletter/ Learn more about Michelle Perkins & Limit Free Life®: https://limitfreelife.com  Have a money or career question? Book a free virtual coffee chat with Michelle: https://limitfreelife.com/booking/?utm_source=chatgpt.com  Instagram: @livealimitfreelife  YouTube: The Limit Free Life Channelhttps://www.youtube.com/@michelleperkins-limitfreel2446

  3. Jul 20

    Ep 234: Wired for Money: Change the Patterns Blocking Your Success

    Why financial knowledge isn't always enoughMany people already know what they "should" do with money, yet still struggle to save, invest, or build wealth. Michelle explains why subconscious programming often overrides conscious knowledge. How your money beliefs are formedDiscover how experiences in early childhood create the neural pathways that influence: Self-worthFinancial confidenceRisk toleranceSpending habitsReceiving moneyAsking for what you wantUnderstanding neuroplasticityMichelle explains how the brain can literally be rewired and why many limiting beliefs are not permanent—even if they've been running your entire life. Why money mindset goes deeper than positive thinkingAffirmations and positive thinking can help, but they often don't address the deeper subconscious programming driving our financial behaviors. Your relationship with money The discussion explores a powerful question: If money were a person, what kind of relationship would you have with it? Many people unconsciously treat money with fear, avoidance, resentment, or even guilt—patterns that can affect financial outcomes in surprising ways. Abundance begins with worthinessOne of the strongest themes throughout the conversation is that financial success is closely connected to our sense of worth.When we believe we're worthy of receiving, opportunities often become easier to recognize and act upon. Key Takeaways Most core money beliefs are formed before age six.Your subconscious drives many financial decisions without your awareness.Financial avoidance is often rooted in fear—not laziness.You don't have to fully understand neuroscience to begin changing your patterns.Clarity about what you truly want is one of the most powerful catalysts for change.Inspired action becomes much easier once subconscious resistance is reduced.Financial freedom starts with awareness—not perfection. Memorable Quotes"Most people are trying to change subconscious patterns with conscious thought.""Your beliefs organize your reality.""When you remove the old stories, money shows up as the energy of blessings.""There's no destination you have to reach before you're worthy." Resources Mentioned Book: Wired for Money: Change the Patterns That Block You from ThrivingMichelle Masters' workshops and online programs Neuroscience and neuroplasticityFamily Constellation workNLP (Neuro-Linguistic Programming) About Michelle MastersMichelle Masters is an international instructor, coach, and speaker specializing in neuroscience-based transformation, Neuro-Linguistic Programming (NLP), Family Constellation work, and personal development. For nearly three decades she has helped clients identify and transform the subconscious beliefs that keep them from thriving in every area of life—including money, relationships, and self-worth. She is the author of Wired for Money, where she combines practical exercises with neuroscience to help readers permanently change limiting financial patterns.  Connect with Michelle Masters Website: Wired for Magic - https://wiredformagic.comBook: Wired for Money: Change the Patterns That Block You from ThrivingOnline Program: Money Magic Connect with Michelle PerkinsIf you enjoyed this episode, be sure to: Subscribe to Money & You on your favorite podcast platform.Watch full episodes on the Limit Free Life® YouTube Channel.Share this episode with someone who may be struggling with financial fear, self-worth, or limiting money beliefs.Leave a rating and review—it helps more people discover the show. Listener ChallengeTake a few quiet moments this week and ask yourself: What did I learn about money growing up?What beliefs do I still carry today?Are those beliefs helping me—or holding me back?Awareness is the first step toward creating a healthier relationship with money and building a more abundant future. For more tools and conversations about money mindset, practical financial tips, confidence, and financial empowerment… Subscribe to the “Money & You With Michelle Perkins” Podcast: https://podcasts.apple.com/us/podcast/money-you-with-michelle-perkins/id1365907575 Please rate, review, and share the show with friends and family who want to feel more confident and in control of their financial lives — it really helps us! Join the Limit Free Life® Community & Newsletter: https://limitfreelife.com/newsletter/ Learn more about Michelle Perkins & Limit Free Life®: https://limitfreelife.com   Have a money or career question?  Book a free virtual coffee chat with Michelle: https://limitfreelife.com/booking/?utm_source=chatgpt.com   Instagram: @livealimitfreelife  YouTube: The Limit Free Life Channel https://www.youtube.com/@michelleperkins-limitfreel2446

  4. Jul 14

    Ep 233: Financial Advisors Rarely Ask These Life-Changing Questions

    Money isn't just about spreadsheets, investment returns, or retirement projections. At its core, it's about creating a life that aligns with your deepest values.In this thoughtful conversation, Michelle Perkins sits down with Laura Rotter CFA,  CFP, owner of True Abundance Advisors and host of the Making Change with Your Money podcast, to explore the powerful connection between financial planning, life purpose, and personal fulfillment. With nearly three decades of experience managing institutional investments before transitioning to holistic financial planning, Laura shares how true financial well-being begins with understanding yourself—not just your portfolio. Whether you're approaching retirement, considering a career change, or simply wondering if your money is supporting the life you truly want, this episode offers a refreshing perspective on what financial success really means. In This EpisodeWhy financial planning is really about your life—not your investmentsLaura explains why numbers alone never tell the whole story. Effective financial planning begins by understanding your goals, values, fears, and vision for the future. The surprising power of clarityMany people feel financial stress simply because they don't have a clear picture of where their money is going. Gaining clarity often reduces anxiety before making any major financial changes. Retirement isn't the finish lineInstead of viewing retirement as simply leaving work, Laura encourages listeners to think about: PurposeMeaningContributionFreedomCreating a life they don't want to retire fromAsking the questions that matterLaura shares several thought-provoking questions she uses with clients, including: If money were no object, what would you change?If you had five years left to live, what would matter most?If today were your last day, who did you not become?These questions often uncover dreams and priorities people haven't allowed themselves to consider.Financial freedom vs. retirementThe conversation explores why many people today are shifting away from the traditional idea of retirement and toward the concept of financial freedom—having the ability to choose how you spend your time.Identity shifts and career transitionsBoth Michelle and Laura discuss leaving successful corporate careers to build businesses that better aligned with their values, and the unexpected challenges that come with redefining success. Key Takeaways Financial planning should support your life—not dictate it.Many financial decisions are driven by fear rather than facts.Clarity creates confidence.Retirement without purpose can leave people feeling unfulfilled.Financial freedom is about having choices.Building wealth is important, but building a meaningful life is equally valuable.Sometimes the most powerful thing a financial advisor can offer is simply the space to be heard. Memorable Quotes"The numbers are the scaffolding. The story is what's most important.""Money is emotional. We're not trying to eliminate emotions—we're trying to understand them.""No one is on their deathbed wishing they'd completed more of their to-do list.""Financial freedom is about creating a life you genuinely want to live." Topics Discussed Financial planningRetirement planningCareer transitionsPurpose after retirementMoney mindsetFinancial coachingValues-based investingLife planningEntrepreneurshipFinancial independenceEmotional relationship with money About Laura RotterLaura Rotter is a CFA®, Certified Exit Planning Advisor (CEPA), financial planner, and founder of True Abundance Advisors, a fee-only fiduciary financial planning firm based in New York. After a successful career managing institutional investments for major financial firms, Laura shifted her focus toward helping individuals navigate financial transitions with greater clarity, confidence, and purpose.She is also the host of the Making Change with Your Money podcast, where she explores the intersection of money, personal growth, and meaningful living.  Connect with Laura Rotter Website: True Abundance Advisors - trueabundanceadvisors.comPodcast: Making Change with Your Money - https://podcasts.apple.com/us/podcast/making-change-with-your-money/id1668418292 Connect with Michelle PerkinsIf you enjoyed this conversation: Subscribe to Money & You on your favorite podcast platform.Watch full episodes on the Limit Free Life® YouTube Channel.Share this episode with someone preparing for retirement, considering a career transition, or looking for a more meaningful relationship with money.Leave a rating and review—it helps others discover the show. Listener ReflectionTake a few quiet moments this week to consider these questions: If financial security were guaranteed, how would I spend my time?Am I building a life that aligns with my values—or someone else's expectations?What does true abundance look like for me?Sometimes the greatest financial investment you can make is gaining clarity about the life you're truly trying to create. For more tools and conversations about money mindset, practical financial tips, confidence, and financial empowerment…Subscribe to the “Money & You With Michelle Perkins” Podcast: https://podcasts.apple.com/us/podcast/money-you-with-michelle-perkins/id1365907575 Please rate, review, and share the show with friends and family who want to feel more confident and in control of their financial lives — it really helps us!Join the Limit Free Life® Community & Newsletter: https://limitfreelife.com/newsletter Learn more about Michelle Perkins & Limit Free Life®: https://limitfreelife.com  Have a money or career question? Book a free virtual coffee chat with Michelle: https://limitfreelife.com/booking/?utm_source=chatgpt.com   Instagram: @livealimitfreelife  YouTube: The Limit Free Life Channel https://www.youtube.com/@michelleperkins-limitfreel2446

5
out of 5
14 Ratings

About

Your connection with money should be one of the best relationships in your life. Is it? Certified coach and CEO of Limit Free Life, Michelle Perkins breaks down your relationship with money - offering tough love money tips and a money dating plan that focuses on lifting the barriers to success by uncovering underlying money beliefs, illuminating what’s driving money behavior, and paving the way for a better relationship with money and increased wealth. It’s time to take control. Michelle, along with her expert guests, offers insight and understanding from her own career journey that has taken ventures from zero to a Million $$ in five years. We change, the world changes, and our careers can change. Michelle’s mission is to help ambitious, driven entrepreneurs and professionals move into (or better yet, create) work that satisfies the soul, creates the financial prosperity that they need and want, and empowers them to live the life they desire.