6 min
Monica Nassif-Cleaning Chic: Making the Mundane MarvelousFounder and President-The Caldrea Company. Monica is has a 9:15 AM break out session at our Nov. 9th conference. MN AMA Get In The Game Podcast
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- Business
Who said that household cleaning products had to be tired, toxic and terribly packaged? Why can't they be just as lovely - with hardworking performance - as your favorite shampoo or skin care line? That's what Monica Nassif pondered as she pioneered a revolutionary new concept in household cleaning. Drawing from her own experiences, Monica will offer insights about how to reinvent a category, starting with asking the right questions, thinking creatively and the importance of flawless execution. Monica developed The Caldrea Company after serving for more than 18 years as a brand-builder for leading retail and consumer product companies. A proven entrepreneur, she co-founded a marketing design firm, Kilter Incorporated, in 1991 and grew it to one of the largest in the Upper Midwest. She started her marketing career with Target Corporation, a leading United States retailer. Monica's area of expertise includes strategic planning, corporate and product brand-building, and general marketing leadership. In addition to serving large blue-chip clients such as Walt Disney, 3M, IBM, Ecolab and Super Valu, Nassif has helped several start-ups achieve rapid growth. In 2002, she was nominated for Ernst & Young's Entrepreneur of the Year and became a regional winner in the consumer products division in 2004. She was also named “30 to Watch” Business People by Twin Cities Business Monthly. Monica serves as a member of the University of Minnesota's Carlson School of Business undergraduate advisory board.
Who said that household cleaning products had to be tired, toxic and terribly packaged? Why can't they be just as lovely - with hardworking performance - as your favorite shampoo or skin care line? That's what Monica Nassif pondered as she pioneered a revolutionary new concept in household cleaning. Drawing from her own experiences, Monica will offer insights about how to reinvent a category, starting with asking the right questions, thinking creatively and the importance of flawless execution. Monica developed The Caldrea Company after serving for more than 18 years as a brand-builder for leading retail and consumer product companies. A proven entrepreneur, she co-founded a marketing design firm, Kilter Incorporated, in 1991 and grew it to one of the largest in the Upper Midwest. She started her marketing career with Target Corporation, a leading United States retailer. Monica's area of expertise includes strategic planning, corporate and product brand-building, and general marketing leadership. In addition to serving large blue-chip clients such as Walt Disney, 3M, IBM, Ecolab and Super Valu, Nassif has helped several start-ups achieve rapid growth. In 2002, she was nominated for Ernst & Young's Entrepreneur of the Year and became a regional winner in the consumer products division in 2004. She was also named “30 to Watch” Business People by Twin Cities Business Monthly. Monica serves as a member of the University of Minnesota's Carlson School of Business undergraduate advisory board.
6 min