34 min
Monty Python and the Holy Grail: How to Embrace Your Limitations Remarkable Marketing
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- Marketing
Your marketing budget is limited. It might even be bare bones. And, believe it or not, that could be a really good thing for you.
Here’s the thing about limitations: they inspire creativity. Limited resources force you to figure out how to take advantage of what you have in order to create the most impact. When you lean into those choices, you can create something stylistically unique and compelling – and become the stuff marketing legends (and Remarkable episodes) are made of.
On this episode of Remarkable, we’re taking lessons from one of the most iconic scenes in Monty Python and the Holy Grail: the coconut scene – aka the very first scene of the movie.
For those who haven’t seen Monty Python and the Holy Grail, the movie opens with the distant sound of a galloping horse heard through thick fog. But what emerges from the fog is not a horse. It’s King Arthur skipping around on foot. His squire Patsy is following him, rhythmically knocking a pair of coconut shells together to mimic a horse’s trot.
There’s a reason this knight is using coconuts to stand in for a horse: the film couldn’t afford real horses. Instead, they improvised one of the funniest scenes in film history. They grabbed a couple of coconuts and knocked them together to sound like the gallop of a horse. This absurd yet brilliant idea is just one of the many reasons Monty Python and the Holy Grail is a cult classic. Today, we’re going to show you how you can embrace your own limitations – and hopefully create a cult following of your own.
Your marketing budget is limited. It might even be bare bones. And, believe it or not, that could be a really good thing for you.
Here’s the thing about limitations: they inspire creativity. Limited resources force you to figure out how to take advantage of what you have in order to create the most impact. When you lean into those choices, you can create something stylistically unique and compelling – and become the stuff marketing legends (and Remarkable episodes) are made of.
On this episode of Remarkable, we’re taking lessons from one of the most iconic scenes in Monty Python and the Holy Grail: the coconut scene – aka the very first scene of the movie.
For those who haven’t seen Monty Python and the Holy Grail, the movie opens with the distant sound of a galloping horse heard through thick fog. But what emerges from the fog is not a horse. It’s King Arthur skipping around on foot. His squire Patsy is following him, rhythmically knocking a pair of coconut shells together to mimic a horse’s trot.
There’s a reason this knight is using coconuts to stand in for a horse: the film couldn’t afford real horses. Instead, they improvised one of the funniest scenes in film history. They grabbed a couple of coconuts and knocked them together to sound like the gallop of a horse. This absurd yet brilliant idea is just one of the many reasons Monty Python and the Holy Grail is a cult classic. Today, we’re going to show you how you can embrace your own limitations – and hopefully create a cult following of your own.
34 min