16 min

More is Never the Solution to Too Much Top Secrets of Marketing & Sales

    • Marketing

If you recognize that more is never the solution to too much, then you can really start to think about what actually has to be done? What could potentially be eliminated so that I can focus my time and attention on the most important things that are actually going to move the needle for myself and my business?





David: Hi and welcome to the podcast. In today's episode, cohost Jay McFarland and I will be discussing the topic more is never the solution to too much. Welcome back, Jay.







Jay: Thank you so much. I love the title of this podcast and I think it embodies something that we all do. Sometimes we think that because something's not working, it means we're not throwing enough at it.



So let's just throw more and throw more and throw more, and that will solve the problem. And perhaps we're making it worse. Or at the very least, we're wasting a lot of time and money that could be used more effectively in other places.



David: Yeah, so often people talk about, and we've talked about in the past, time management. And time management is maybe not the best term to always think of. Because what it implies is that you have to do all these things and you have to manage it better, that maybe you're messing things up there.



But if you recognize that more is never the solution to too much, then you can really start to think about what actually has to be done? What could potentially be eliminated so that I can focus my time and attention on the most important things that are actually going to move the needle for myself and my business? And I think for a lot of us, with COVID and people working from home, it probably caused a lot of people to start thinking about what is the most important aspect of what I do? And how many things that I used to do before, really don't have to be done anymore?



And for anybody who's watching this, if you haven't gone through this exercise, I would really encourage you to consider this. Because it's very likely there are things you're doing that you've been doing for a long time, and it's always the way we've done it. We think we have to keep doing it. But sometimes, that's not the case.



So if you find yourself trying to figure out how you're going to get it all done, maybe it's time to start thinking in terms of "what could I potentially eliminate or what could I delegate so that I could really focus on the things that are going to generate the best results for myself?"



Jay: Yeah. You mentioned the pandemic and I know personally, it has changed my work style and time management so dramatically on both sides. On the one side, I don't have the guy coming up to my cubicle every 10 minutes telling me the story about the movie he just watched, right? So I don't have those interruptions anymore.



But on the other side, I have to now be self-efficient, self-productive. Nobody's looking over my shoulder. Sometimes I don't speak to other employees for days or weeks, and so...



David: mm-hmm.



Jay: I have to totally manage that time. So, I think the pandemic has changed work forever. And we're all having to learn how to, manage that.



David: Yeah, it definitely changed things and that's why I think this idea, this topic. Is so important. Because what I've found is that people are overwhelmed. A lot of people are overwhelmed. People are constantly busy, busy, busy. They're doing different things all the time.



Some people wear "busy" as a badge of honor. I don't really see it that way anymore. And there was a long period of time where I did. It's like, "Oh yeah, I'm really busy. I'm really busy." And then I realized, wait a second, what does that mean anyway? Does busy mean productive? Because if busy means productive, then okay, it's good to be busy. But if you're busy just for the sake of busy, it's not.

If you recognize that more is never the solution to too much, then you can really start to think about what actually has to be done? What could potentially be eliminated so that I can focus my time and attention on the most important things that are actually going to move the needle for myself and my business?





David: Hi and welcome to the podcast. In today's episode, cohost Jay McFarland and I will be discussing the topic more is never the solution to too much. Welcome back, Jay.







Jay: Thank you so much. I love the title of this podcast and I think it embodies something that we all do. Sometimes we think that because something's not working, it means we're not throwing enough at it.



So let's just throw more and throw more and throw more, and that will solve the problem. And perhaps we're making it worse. Or at the very least, we're wasting a lot of time and money that could be used more effectively in other places.



David: Yeah, so often people talk about, and we've talked about in the past, time management. And time management is maybe not the best term to always think of. Because what it implies is that you have to do all these things and you have to manage it better, that maybe you're messing things up there.



But if you recognize that more is never the solution to too much, then you can really start to think about what actually has to be done? What could potentially be eliminated so that I can focus my time and attention on the most important things that are actually going to move the needle for myself and my business? And I think for a lot of us, with COVID and people working from home, it probably caused a lot of people to start thinking about what is the most important aspect of what I do? And how many things that I used to do before, really don't have to be done anymore?



And for anybody who's watching this, if you haven't gone through this exercise, I would really encourage you to consider this. Because it's very likely there are things you're doing that you've been doing for a long time, and it's always the way we've done it. We think we have to keep doing it. But sometimes, that's not the case.



So if you find yourself trying to figure out how you're going to get it all done, maybe it's time to start thinking in terms of "what could I potentially eliminate or what could I delegate so that I could really focus on the things that are going to generate the best results for myself?"



Jay: Yeah. You mentioned the pandemic and I know personally, it has changed my work style and time management so dramatically on both sides. On the one side, I don't have the guy coming up to my cubicle every 10 minutes telling me the story about the movie he just watched, right? So I don't have those interruptions anymore.



But on the other side, I have to now be self-efficient, self-productive. Nobody's looking over my shoulder. Sometimes I don't speak to other employees for days or weeks, and so...



David: mm-hmm.



Jay: I have to totally manage that time. So, I think the pandemic has changed work forever. And we're all having to learn how to, manage that.



David: Yeah, it definitely changed things and that's why I think this idea, this topic. Is so important. Because what I've found is that people are overwhelmed. A lot of people are overwhelmed. People are constantly busy, busy, busy. They're doing different things all the time.



Some people wear "busy" as a badge of honor. I don't really see it that way anymore. And there was a long period of time where I did. It's like, "Oh yeah, I'm really busy. I'm really busy." And then I realized, wait a second, what does that mean anyway? Does busy mean productive? Because if busy means productive, then okay, it's good to be busy. But if you're busy just for the sake of busy, it's not.

16 min