496 episodes

A marketing conversation for business owners. In these brief conversations with marketing professionals from around the world we talk about digital and traditional marketing, web design, technology and leadership. - Marketing Podcast.

More than a Few Words - a Marketing Conversatio‪n‬ Roundpeg

    • Marketing
    • 5.0 • 40 Ratings

A marketing conversation for business owners. In these brief conversations with marketing professionals from around the world we talk about digital and traditional marketing, web design, technology and leadership. - Marketing Podcast.

    #569 Welcome Readers in Three Easy Steps

    #569 Welcome Readers in Three Easy Steps

    The weekly marketing podcast, More than a Few Words is hosted by Lorraine Ball and features conversations with professionals from around the world.
    When someone subscribes to your email list your first communication set the tone for the relationship your hope to create.   Our guest Monica Snyder describes a series of three simple emails that welcome and engage readers. 
     
    Email #1 - Provide the link to the resource they were looking for a just a little bit about you. 
    Email #2  - Did you find value in the content.  Please hit reply to let me know you got the resource.  This reply request is key to the success of your program. 
    Email #3 - This only goes to the people who respond.  It is very short and very personal. 
     
    About Monica Snyder
    Monica Snyder is a business & marketing strategist that helps entrepreneurs, experts, and authors systemize customer experiences that build relationships and generate revenue.     
    Want to put the  3-part email welcome sequence into practice?  Download Monica's free gift to  help people increase their email open rates immediately.
     
     

    • 9 min
    #568 What if Facebook Goes Away

    #568 What if Facebook Goes Away

    The marketing minute is a shorter version of the popular More than a Few Words podcast. Instead of a conversation with a marketing professional, host Lorraine Ball shares a quick tip to start you on your day as a business owner.
    What will you do when Facebook is gone? Now I'm not trying to spread fear and panic and I don't expect that the platform will disappear overnight. But let's face it, technology changes, platforms change and so do fads and trends. At some point, Facebook will diminish. I mean, a decade ago, everyone thought that AOL was the be all end all. And the answer to the question is actually simpler than you imagine.
    While social media platforms are important, the one constant in your business is your website. And so while you will continue to share content on Facebook and other social media platforms, remember to be cultivating your community and driving them to your website and to your email list. 

    • 1 min
    #567 Collaboration Tips

    #567 Collaboration Tips

    The weekly marketing podcast, More than a Few Words is hosted by Lorraine Ball and features conversations with professionals from around the world. 
     
    There are five keys to a good collaboration: 
    Look for other businesses in your niche. They don’t need to do exactly what you do.  In fact it is best if you provide slightly different, but complimentary services
    Define a clear goal for the collaboration .Be sure the goal brings value to all the collaboration partners. 
    Look for collaboration partners with the right skills and the right energy. 
    Clarity and clear communication between all the partners is critical for success of your joint venture. 
    It is essential that everyone involved is willing to commit to the actions required to make the project successful.  
    About our guest Henriette Danel
    Henriette Danel is a strategic business coach and the host of the Entrepreneurial Success podcast. She is  focused on helping service-based business owners attract more clients and grow.
    In her own words:
    Born in South Africa, I always knew I’d be a Successful Entrepreneur.  She has a unique ability is to take complicated strategies, dissect them and put it together in such a way, that’s easier to understand & implement.  And because of this, her clients receive easy to follow guidance on what they need to do, to attract high paying clients continuously
    Her motto: “Nothing will happen, unless YOU make it Happen!”

    • 12 min
    #566 Compelling Calls to Action

    #566 Compelling Calls to Action

    The marketing minute is a shorter version of the popular More than a Few Words podcast. Instead of a conversation with a marketing professional, host Lorraine Ball shares a quick tip to start you on your day as a business owner.
    Does your home page include a compelling call to action?
    What do you want people to do when they come to your website? That sounds like a simple question, but the answer is often very complicated. Why? Because if you're like most businesses, you have multiple objectives for your website, but you only have one first impression.
    So what message and what call to action should get the top spot. One of the best ways to figure this out is to look for inspiration from your competitors.
    Look for companies who provide a service similar to yours. See how they use specific words to connect with their audience, as they present a unique value proposition and a logical next step.
    See if you can figure out who their ideal clients are based on the wording they choose and then go back and look at your website. How well do you speak directly to the people you want as customers?

    • 1 min
    #565 The Keys to Attracting More Clients

    #565 The Keys to Attracting More Clients

    The weekly marketing podcast, More than a Few Words is hosted by Lorraine Ball and features conversations with professionals from around the world. 
    According to Andrea Petrone, attracting clients starts with three simple steps. 
    Define you niche. Don't try to sell to everyone.  Find the people who are most likely to want your services
    Get to know your niche really well. How are they being impacted by current events. What are their fears and frustrations?  If you take the time to really understand their world, you are in a better position to offer solutions.
    "Over-deliver value.  Become a resource and customers will come to rely on you. 
    About Andrea
    For the past 20 years, he has helped small and medium-size consulting firms and B2B organizations to build and scale their business. He has been in the trenches, running successful consulting firms during economical crisis.  
    He is a Certified Executive and Business Coach, Facilitator, Professional and Keynote Speaker, li. I live in London, UK.
    He works with professional service and consulting firm owners and executives who want to navigate through the storm and accelerate success, get more traction and grow their firm so they can have a more sustainable and profitable business.

    • 10 min
    #564 What is a Customer Worth

    #564 What is a Customer Worth

    Today I want to talk about what a customer is worth because I think all too often business owners look at what a customer's spending today and see that as the only value of that customer. But if you're in a business where customers come back time and time again, you need to look at the total picture, the long term value of that customer.
    If that customer stays with you three or five years, there is additional sales revenue with out the sales expense, but there is more.   When a customer really knows and loves you, they are more likely to be willing to talk about you to their friends and their families This goodwill has the potential to create multiple new opportunities.
    So as you start thinking about how much you can afford to spend, to generate leads  you need to think about what that customer is really worth to your business.

    • 1 min

Customer Reviews

5.0 out of 5
40 Ratings

40 Ratings

#IfYouCouldSeeMe podcast ,

Great info!

Excited to connect with Lorraine and reap the benefits of her expertise here! Enjoy the show!

creativegirl67 ,

Marketing with Heart and Moxie

Hanging with Lorraine on this amazing podcast was a real privilege! Lorraine has been podcasting since way before it was cool. She delivers such VALUE every week in ten short minutes. Well done, thoughtful, and what a pro! Everyone should subscribe and savor every morsel of this show!

CraZyyylooper ,

Enjoy listening

I enjoy listening to this show, great podcast!

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