497 episodes

A marketing conversation for business owners. In these brief conversations with marketing professionals from around the world we talk about digital and traditional marketing, web design, technology and leadership. - Marketing Podcast.

More than a Few Words - a Marketing Conversation Roundpeg

    • Business
    • 5.0 • 41 Ratings

A marketing conversation for business owners. In these brief conversations with marketing professionals from around the world we talk about digital and traditional marketing, web design, technology and leadership. - Marketing Podcast.

    #591 Content Calendar

    #591 Content Calendar

    More than a Few Words is a marketing conversation for business owners hosted by Lorraine Ball
    When it comes to content marketing, the process is key.  Without structure, you are always chasing the program instead of driving it.   
    The most basic content marketing tool is a content calendar.  The document allows you to plan ahead, and track your progress, building more effective content over time. 
     
    There are software tools that will help you manage content, but sometimes a simple spreadsheet is all you need. 
     
    About our guest:  David Perez
    David Perez is a podcast producer who helps health and wellness coaches build their audiences, grow their online presence and find their voice through podcasts. He’s also the podcast host for Audience Coach, a show focused on helping coaches start and run their own podcast shows.
     

    • 11 min
    #590 Do It Yourself Video

    #590 Do It Yourself Video

    More than a Few Words is a marketing conversation for business owners hosted by Lorraine Ball, founder of the Digital Toolbox
    These days, video is so affordable and so easy to create it should be a part of every small business owner's content program.   We have access to powerful equipment and gear  built right in to the phone in our pockets.
    Your smartphone, let's you make quick videos on the fly which can look really good if you know a few tricks.
    Figure out your audio.  Sure you are shooting video, but if it doesn't sound good, people just won't spend the time watching your video. 
    Get a tripod and make sure you have good lighting
    Check that there is nothing out of place in the frame, an open window or something which just shouldn't be there. 
    Decide what you want to share with your audience, and what actions you want them to take when they are done watching your video
    Have a distribution plan before you create your video , because each platform, YouTube, Vimeo, Facebook etc each have different size requirements. 
    About Matthew Pierce
    Matthew Pierce is an experienced instructional designer, training manager, speaker, and multimedia creator. He currently managers training and development at TechSmith Corporation (creators of Snagit and Camtasia), including overseeing instructional design, documentation, training, and technical support. He also has experience leading and managing the social media, video, Public Relations groups at TechSmith.
     
     

    • 9 min
    #589 Branding Your Team

    #589 Branding Your Team

    The marketing minute is a shorter version of the popular More than a Few Words podcast. Instead of a conversation with a marketing professional, host Lorraine Ball shares a quick tip to start you on your week 
    Real branding is so much more than just your logo, business card and letterhead. A real company brand encompasses what you want people to think and feel about your brand. And so beyond the color and logo, there's also messaging and tone, and how your brand is extended not just on your website and in print, but in social media, and even public interactions.
    All of this helps you and your employees answer that question, what do you do and how do you do it? It is  fairly easy to keep your brand consistent when your company only consists of two or three people. But what happens when you continue to grow to 10, 20 or even 100 people? How do you ensure your brand is still presented consistently.
    You will need a solid brand standard document that everyone has a copy of. You will need to train every time you get a new employee so that they understand your brand. And finally you need to pick a brand champion, someone who owns that identity and helps other employees implement it.
    Looking for help building your brand kit?  You will find lots of branding resources in the Digital Toolbox.  Check it out today!

    • 1 min
    #588 Introduction to Enneagrams

    #588 Introduction to Enneagrams

    More than a Few Words is a marketing conversation for business owners hosted by Lorraine Ball, founder of the Digital Toolbox
     
    As a business owner, your relationship with your employees and customers is core to being effective in your role.  Those relationships actually start  with  understanding who you are as a person. That's why like Myers Briggs and DISC Profiles are so helpful.
    But there are other tools, and in this episode we dive into Enneagram types. These types are based on a personality test where you are asked a series of thought provoking, situational questions. Your results are a number one through nine each connected to a different Enneagram profile. 
    About Megan Wendholt
    Megan is the new chief of staff at Roundpeg.  In that role she's in charge of all things HR from hiring and recruiting to onboarding and office management. Her job also puts her in a position to be a driving force behind team wellness the part of her job she loves the most.
    The time she spends every day meeting with the team, checking in on their physical and mental wellness, looking at team culture, and figuring out how she can help make life easier on the team gives her the much-appreciated chance to bond with the team.

    • 8 min
    #587 Build Real Relationships

    #587 Build Real Relationships

    More than a Few Words is a marketing conversation for business owners hosted by Lorraine Ball
    Our guest, Thomas Libby spends a lot of time on LinkedIn. And the time pays off, because he uses the platform to help people get to know, like and trust him.   Why isn't it effective for everyone?  
    Often it is because they treat it like a platform and not a chance for a conversation. for example, you wouldn't walk up to somebody on the street or walk into a meeting and immediately launch into a sales pitch about a new wonderful, bright, shiny object you are selling. 
    Too many people try that approach on LinkedIn. Immediately after connecting, the first message you get from them is that look at this bright, shiny object that we're selling, are you interested in it? They forget there should be some foundational work done there.
    Instead of launching into a sales pitch, try offering something of value. like sharing a resource or asking a question.   
    About Thomas Libby
    Tom is a seasoned Sales VP and Business Development Executive. He is a Co-Founder of the SmarketingConnect.com and also the CEO of Diversified Sales Solutions, Inc., a firm that provides outsourced sales solutions.  Getting Sales strategy right is part vocation, part mission for Tom.  

    • 11 min
    #586 Are You Ready for Gen Z?

    #586 Are You Ready for Gen Z?

    The marketing minute is a shorter version of the popular More than a Few Words podcast. Instead of a conversation with a marketing professional, host Lorraine Ball shares a quick tip to start you on your week 
    Generation Z, those people born after 1996  make up 1/3 of the US population. And even now they have a buying power of $44 billion. This generation grew up with technology and social media, so as you look forward, you need to build a sales model and marketing channel that keeps that in mind,
    They tend to be less willing to share information less likely to pick up the telephone and call you and more likely to want to do everything online. If you're in consumer services, you're going to see the impact of this generation in the early 20s. If you're in more durable products like homes and automobiles, it may be a few more years, but the time is coming when this customer and their buying habits will drive your business.
    You can start thinking about it now. Or you can wait until it's too late.  

    • 1 min

Customer Reviews

5.0 out of 5
41 Ratings

41 Ratings

Babbo11 ,

A solid show!

Informative and engaging! I like that the show’s format is short, so I can listen to an entire episode without having to carve out a lot of time.

#IfYouCouldSeeMe podcast ,

Great info!

Excited to connect with Lorraine and reap the benefits of her expertise here! Enjoy the show!

creativegirl67 ,

Marketing with Heart and Moxie

Hanging with Lorraine on this amazing podcast was a real privilege! Lorraine has been podcasting since way before it was cool. She delivers such VALUE every week in ten short minutes. Well done, thoughtful, and what a pro! Everyone should subscribe and savor every morsel of this show!

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