More Than A Job Mike Poznansky

In this episode, Mike Poznansky welcomes Louise Story, journalist, author, professor, and much more. Louise spent over a decade at the New York Times where her investigative reporting work inspired major reforms and law enforcement cases. Louise went on to join The Wall Street Journal where she spearheaded the company’s digital transformation and news strategy. She’s currently working on a book on race, money, and equity in America while teaching on the topic at Yale and Columbia.
Louise provides a thoughtful and knowledgeable take on the duty of investigative reporting, how we can create more trust in the news, and provides her thoughts on the role of news in modern culture. Louise talks about what leaders can do to be on the edge vs. in the center, and how she got through some of the challenges and threats throughout her time as an investigator. She also shines a light on her commitment to bringing more diversity, inclusion, and transparency to the world.
This episode is hosted by Mike Poznansky. Mike is a strategist and entrepreneur passionate about the intersection of brand strategy and consumer psychology. He helps leadership teams create strategy and marketing programs as an advisor and through his agency, Neato.
 
Mentioned in This Episode:
Check out More Than a Job at MoreThanaJobPod.com
Follow More Than a Job on Instagram at @morethanajobpod
Check out Neato at Neato.agency
Follow Neato on Instagram at @neatoagency
Louise Story: Website | Twitter

In this episode, Mike chats with Matt Desch, CEO of Iridium, a satellite communications company and the only company that provides communication to literally anywhere in the world, including Earth’s polar region and every inch of land, sea, and sky in between. 
Matt gives us a behind-the-scenes look of Iridium’s journey from bankruptcy to a category leader. Matt shares what he’s learned in his 35 years of experience in the telecom industry about taking risks, emerging from a turbulent history, and overcoming industry and consumer skepticism. Matt also talks about cultivating trust as a leader, designing systems for resiliency, and the ethical implications behind space innovation and exploration.
This episode is hosted by Mike Poznansky. Mike is a strategist and entrepreneur passionate about the intersection of brand strategy and consumer psychology. He helps leadership teams create strategy and marketing programs as an advisor and through his agency, Neato.
Mentioned in This Episode:
Check out More Than a Job at MoreThanaJobPod.com
Follow More Than a Job on Instagram at @morethanajobpod
Check out Neato at Neato.agency
Follow Neato on Instagram at @neatoagency
Iridium
National Security Telecommunications Advisory Committee

In this episode, Mike Poznansky chats with Steve “Stix” Nilsen, Vice President of Marketing at Liquid Death Mountain Water. Stix has had an illustrious career working with brands such as Airwalk, Red Bull, Pabst, and now Liquid Death Mountain Water. He shares more about his experience in cultivating strong relationships and creating relevant marketing campaigns. Stix also highlights the importance of learning from mistakes and moving on, and the differences he has observed between organizations like Red Bull that have large marketing budgets vs. more scrappy organizations like Pabst. Tune in to find out more about earning brand equity by actually impacting people’s lives rather than trying to hack your way through performance, marketing, or growth by simply checking boxes.
 
This episode is hosted by Mike Poznansky. Mike is a strategist and entrepreneur passionate about the intersection of brand strategy and consumer psychology. He helps leadership teams create strategy and marketing programs as an advisor and through his agency, Neato.

Mentioned in This Episode:
Follow More Than a Job on Instagram at @morethanajobpod 
Check out Neato at Neato.agency
Follow Neato on Instagram at @neatoagency
Steve “Stix” Nilsen
Airwalk International
Red Bull
Pabst
Liquid Death Mountain Water

In this episode, Mike Poznansky chats with Kelly Krause, North American Relationships Program Manager at lululemon. Kelly emphasizes the importance of relationships, storytelling, and community and explains how she helps brands build trust by listening and understanding the community as well as focusing on creating connections with humans. Kelly also shares what authenticity means when it comes to a brand and company’s role in the community or culture, how to approach tough conversations, and much more. Tune in to learn more about the importance of putting people first and why building trust is a long game.
This episode is hosted by Mike Poznansky. Mike is a strategist and entrepreneur passionate about the intersection of brand strategy and consumer psychology. He helps leadership teams create strategy and marketing programs as an advisor and through his agency, Neato.

Mentioned in This Episode:
Follow More Than a Job on Instagram at @morethanajobpod
Check out Neato at Neato.agency
Follow Neato on Instagram at @neatoagency
Kelly Krause
lululemon
EntertainmentCareers.net
South By Southwest

In this episode, Mike Poznansky chats with Bob Wheeler, the President and CEO of Airstream, Inc. They discuss how Airstream organically became a part of American history and collective consciousness, and how the brand has maintained the timeless nature of the product while innovating. Bob shares more about new programs that help the Airstream team live the customer experience, tips on modern leadership, and creating a great work culture. He also explains how the pandemic and digital work have reshaped the travel industry, how Airstream is working to cultivate the next generation of owners, and the role of community among Airstreamers. Tune in to find out more about this all-American brand that is helping people get outdoors and enjoy nature in sustainable ways.
 
This episode is hosted by Mike Poznansky. Mike is a strategist and entrepreneur passionate about the intersection of brand strategy and consumer psychology. He helps leadership teams create strategy and marketing programs as an advisor and through his agency, Neato.

Mentioned in This Episode:
Follow More Than a Job on Instagram at @morethanajobpod
Check out Neato at Neato.agency
Follow Neato on Instagram at @neatoagency
Bob Wheeler
Airstream
Mollie Hansen
AutoCamp
Wally Byam Caravan Club International (WBCCI)

In this episode, Mike Poznansky chats with Sarah Crockett, Global Chief Marketing Officer at Dickies. Sarah considers herself a consumer advocate and has had a storied career with brands such as Vans, REI, Burton Snowboards, and Backcountry.com. Sarah talks about her experience leading marketing with Vans, their transition from an action sports brand to lifestyle brand, and why brands need to showcase how they value and convey authenticity, integrity, and being part of the community. Tune in to hear more from Sarah about cultivating a culture of creativity and collaboration, the traits she values as a leader, and much more.
 
This episode is hosted by Mike Poznansky. Mike is a strategist and entrepreneur passionate about the intersection of brand strategy and consumer psychology. He helps leadership teams create strategy and marketing programs as an advisor and through his agency, Neato.
 
Mentioned in This Episode:
Follow More Than a Job on Instagram at @morethanajobpod
Check out Neato at Neato.agency
Follow Neato on Instagram at @neatoagency
Sarah Crockett
Backcountry.com
Lucky Brand
Von Dutch
Vans
REI
Burton Snowboards