43 min
More Than Just a Journalist with Rob Deptford (he/him) More Than Just: Conversations with Misfits, Entrepreneurs and Change-makers
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- Personal Journals
In this episode I’m joined by Rob Deptford (he/him). Together, we discuss the podcast industry, storytelling, and how audio can help build a strong brand identity.
We also discuss:
The state of podcasting and where it is post-pandemic boomHow McDonald’s used a podcast in its brand strategy (and brought back the infamous Szechuan sauce)Podcasting as an evergreen product that continues to add value over timeThe power of the personal element in brandingWhy the numbers aren’t the best measure of your podcast’s successBeing willing to go off-brand and share yourself more holistically with your audience
Links:
Visit the Bizcastly WebsiteVisit Rob’s WebsiteListen to Rob’s Podcast Dirt Road JourneysBuy Rob’s Books on AmazonFollow Mel on Instagram @mel_mcsherryFollow the podcast on Instagram @morethanjustpodcast
🙌 This podcast is supported by listeners like you! If you enjoyed this episode, we'd appreciate it if you could make a donation of any amount at this link. You rock!
In this episode I’m joined by Rob Deptford (he/him). Together, we discuss the podcast industry, storytelling, and how audio can help build a strong brand identity.
We also discuss:
The state of podcasting and where it is post-pandemic boomHow McDonald’s used a podcast in its brand strategy (and brought back the infamous Szechuan sauce)Podcasting as an evergreen product that continues to add value over timeThe power of the personal element in brandingWhy the numbers aren’t the best measure of your podcast’s successBeing willing to go off-brand and share yourself more holistically with your audience
Links:
Visit the Bizcastly WebsiteVisit Rob’s WebsiteListen to Rob’s Podcast Dirt Road JourneysBuy Rob’s Books on AmazonFollow Mel on Instagram @mel_mcsherryFollow the podcast on Instagram @morethanjustpodcast
🙌 This podcast is supported by listeners like you! If you enjoyed this episode, we'd appreciate it if you could make a donation of any amount at this link. You rock!
43 min