100 episodes

Hey fellow entrepreneur, it's time to take the overwhelm out of the online world! From Digital Marketing Expert and Coach, Lisa Anne comes the ultimate show you need to keep up with all things marketing online.

Join Lisa every Thursday as she shares her best tips to running a successful online business and chats with industry experts, all to help you scale your business and impact online.

This is your one-stop shop for business tips, growth strategies, social media hacks, digital marketing tips, and automation techniques.

The end goal? To help you realize the power of digital marketing so you can have more time and freedom to live your best life!

More Than Social Podcast Lisa Anne

    • Business
    • 5.0 • 2 Ratings

Hey fellow entrepreneur, it's time to take the overwhelm out of the online world! From Digital Marketing Expert and Coach, Lisa Anne comes the ultimate show you need to keep up with all things marketing online.

Join Lisa every Thursday as she shares her best tips to running a successful online business and chats with industry experts, all to help you scale your business and impact online.

This is your one-stop shop for business tips, growth strategies, social media hacks, digital marketing tips, and automation techniques.

The end goal? To help you realize the power of digital marketing so you can have more time and freedom to live your best life!

    134: 5 Organic Marketing Strategies to Boost Your Personal Brand Growth

    134: 5 Organic Marketing Strategies to Boost Your Personal Brand Growth

    As a savvy entrepreneur, you understand the importance of marketing strategies to elevate your personal brand and grow your business. 

    In this episode, we will dive into five effective organic marketing strategies designed to help you build an authentic personal brand, connect deeply with your audience, and take your business to the next level without relying on paid advertising.

    First, we discuss the power of podcasting as a tool for engaging with your audience on a deeper level. Hosting a podcast allows you to share valuable content, showcase your expertise, and foster a sense of community around your personal brand. You can establish yourself as an authority in your niche through consistent and meaningful interactions.

    Search Engine Optimization (SEO) is crucial in improving your online visibility and ranking on search engine results pages. We cover the significance of using relevant keywords, optimizing your website content, and leveraging tools like Yoast SEO to enhance your SEO performance. By implementing SEO best practices, you can attract organic traffic and establish your brand as a credible resource in your industry.

    While online networking is valuable, creating genuine connections offline can be equally impactful. I encourage you to attend local networking events, engage in one-on-one conversations, and nurture relationships with potential collaborators and clients. 

    This also lends itself well to referrals; by incentivizing satisfied clients to refer your business to others, you can tap into a trusted network of advocates who can vouch for your expertise and quality of service. Building a structured referral program and soliciting client feedback can drive word-of-mouth marketing and elevate your brand reputation.

    Organic marketing strategies offer a holistic approach to building your personal brand and expanding your business reach. Incorporating podcasting, social media engagement, SEO optimization, offline networking, and referral programs into your marketing toolkit can create a strong online presence, foster genuine connections, and drive sustainable growth for your brand.
     
    We talk about: 
    00:00 Intro 03:12 Strategy 1 - Podcasting 05:48 Strategy 2 - Social Media 08:31 Strategy 3 - SEO 10:48 Strategy 4 - Networking 11:54 Strategy 5 - Referrals 15:07 Where can you start first? 15:44 Can you make me this promise?  
    Resources
    Spotlight Theory: https://spotlighttheory.lisaanne.ca/
    Connect with me
    Lisa's Website - https://www.lisaanne.ca   Agency Website - https://www.stockmedia.ca Instagram - https://www.instagram.com/LisaAnneCoaching Facebook - https://www.facebook.com/LisaAnneCoaching YouTube - http://www.YouTube.com/LisaAnneCoaching  LinkedIn - www.linkedin.com/LisaAnneCoaching

    • 16 min
    133: Break Industry Norms & Make More Money with Cindy Kumar

    133: Break Industry Norms & Make More Money with Cindy Kumar

    In today's highly competitive business environment, standing out and achieving success requires more than just following established norms. This is particularly true in industries perceived as traditional or less exciting. Cindy Kumar, a leader in the accounting industry, is a prime example of how breaking industry norms can lead to remarkable success. In this episode, Cindy shares her unique journey and approach to business, offering valuable insights for entrepreneurs across any industry.

    The accounting industry, often stereotyped as dull, has seen a vibrant shake-up thanks to visionaries like Cindy. As the CEO of Elevated Accounting, Cindy challenges the conventional image of an accountant and demonstrates the immense potential for growth and innovation within the sector. By focusing on creating passive income through online courses, hosting in-person events, and leveraging social media for client acquisition, Cindy has managed to transform her business landscape. Remarkably, 80 percent of her clients now come through Instagram, showcasing the power of creative marketing strategies in even the most "boring" industries.

    One of the standout strategies Cindy implemented is her active use of Instagram to connect with potential clients. This approach has proven incredibly effective, allowing her to grow her email list from 200 to over 1200. Cindy’s story highlights the importance of social media in today's business world, encouraging entrepreneurs to explore and capitalize on these platforms, regardless of their industry.

    Cindy's success also extends to educational content. Recognizing the gap in market knowledge regarding accounting and taxes, she developed online courses aimed at bridging this divide. Her courses focus not just on the dry mechanics of accounting but also on how entrepreneurs can save money, make intelligent financial decisions, and grow their businesses. This initiative has helped countless business owners and contributed significantly to Cindy's professional growth and revenue.

    Breaking free from industry norms and exploring innovative strategies can lead to incredible success. Cindy Kumar's story is an inspiring reminder that with creativity, dedication, and the right approach, any business can stand out and thrive, no matter how "boring" the industry might seem.
     
    We talk about: 
    00:00 Intro 04:54 Why help entrepreneurs with business vs. just filing personal taxes 07:28 Which parts of business she struggled with when first starting out 08:27 Preferred platform to us 09:12 Difference between hiring an accountant and using Turbo Tax 13:25 How to choose the right starting price point 16:09 How she's scaling her own business 21:48 Creating a course that appeals to more industries 27:40 Her biggest struggle and biggest win on Instagram 29:56 Checkout pages vs. e-transfers 32:24 3 biggest places people miss out on from a savings perspective 35:46 Handling and keeping receipts 37:09 One piece of advice for a fellow entrepreneur  
    Resources
    Spotlight Theory: https://spotlighttheory.lisaanne.ca/
    Connect with Cindy
    Website - https://www.elevatedaccounting.ca Facebook - https://www.facebook.com/elevatedaccounting LinkedIn - https://www.linkedin.com/in/cindy-kumar-cpa-72349aa3/ TikTok - https://www.tiktok.com/@elevatedaccounting
    Connect with me
    Lisa's Website - https://www.lisaanne.ca   Agency Website - https://www.stockmedia.ca Instagram - https://www.instagram.com/LisaAnneCoaching Facebook - https://www.facebook.com/LisaAnneCoaching YouTube - http://www.YouTube.com/LisaAnneCoaching  LinkedIn - www.linkedin.com/LisaAnneCoaching

    • 39 min
    132: Copy my 2024 Email Marketing Strategy

    132: Copy my 2024 Email Marketing Strategy

    Are you actively building your email list but unsure how to maximize it? 

    In this episode of the More Than Social podcast, we explore the world of email marketing and share valuable insights and strategies to help you leverage your email list effectively for business growth.

    Email marketing is important—not just growing your email list but using it as a powerful asset within your business. As entrepreneurs, we must move beyond simply accumulating emails and focus on building connections with subscribers to convert them into paying clients.

    Effective email marketing is about growing your list, nurturing relationships, providing value, and converting subscribers into loyal customers. 

    By implementing the strategies and tips shared in this episode, you can elevate your email marketing game and see significant success in your business.
     
    We talk about: 
    0:00 Intro 2:52 Why it's important to grow your email list 3:43 Example scenario in practice 5:04 Strategy 1 - Email welcome sequence 8:34 Strategy 2 - After the automation - top-of-mind emails 10:48 Tips for emails you will be sending 12:39 Strategy 3 - Automating the follow-up 13:45 6 Tips for this follow-up automation 17:53 Inbox Impact Template plug  
    Resources
    Spotlight Theory: https://spotlighttheory.lisaanne.ca/ Email Marketing Guide: https://www.lisaannecoaching.ca/email-marketing-guide Inbox Impact Template: https://learn.lisaanne.ca/inbox-impact-templates Episode #103 - https://lisaanne.ca/3-powerful-email-marketing-strategies-for-rapid-list-growth Episode #105 - https://lisaanne.ca/why-you-should-stop-creating-new-email-copy
    Connect with me
    Lisa's Website - https://www.lisaanne.ca   Agency Website - https://www.stockmedia.ca Instagram - https://www.instagram.com/LisaAnneCoaching Facebook - https://www.facebook.com/LisaAnneCoaching YouTube - http://www.YouTube.com/LisaAnneCoaching  LinkedIn - www.linkedin.com/LisaAnneCoaching

    • 20 min
    131: Embracing the 4-Day Work Week, Running 6 Businesses, and Managing 500 Properties with Navid Moosa

    131: Embracing the 4-Day Work Week, Running 6 Businesses, and Managing 500 Properties with Navid Moosa

    When it comes to entrepreneurship and managing multiple ventures, it's easy to get stuck and overwhelmed. 

    With six businesses under his belt and over 500 properties in his portfolio, my guest, Navid Moosa, maintains an enviable work-life balance, working only four days a week. 

    Together, we uncover the secrets behind his incredible success. 

    Navid is a seasoned real estate agent turned investor with over 20 years of experience. With a keen eye for opportunity and a talent for identifying trends, Navid has successfully invested in various industries and built a diverse portfolio of businesses.

    Navid, a real estate titan and serial entrepreneur, credits much of his success to outsourcing and effective leadership. Leveraging other people's expertise to grow businesses and free up time might not be new, but Navid's approach is unique. His story emphasizes the importance of delegating tasks and empowering others, allowing them to shine while contributing to the business's growth.

    Navid introduced his MDTA strategy—mindset, Discipline, Time Management, and Action. This framework lays the foundation for his achievements and can serve as a blueprint for others looking to replicate his success. 

    The journey of delegation and empowerment doesn't end with hiring the right people; it's also about training them effectively. 

    Navid suggests a phased approach, from involvement and gradual withdrawal to independent operation by the new hire. 

    This ensures the new team member is well-prepared and allows the entrepreneur to gradually detach, ensuring the business can run smoothly without constant oversight.

    Navid's story is a powerful reminder of what entrepreneurship can achieve with the right mindset, discipline, time management, and willingness to delegate and trust others. 

    His MDTA strategy and his practical advice on outsourcing and team training provide a roadmap for others to follow. Whether you're managing one business or several, his journey underscores the importance of smart work over hard work, empowering you to achieve more while working less.
     
    We talk about: 
    0:00 Intro 4:51 How he's implemented the 4-Day Work Week 12:00 Tips for delegation and letting someone else take control 14:45 How to handle when your team makes mistakes and not take it as a reflection of your work 16:10 How to bring in a new person to act on your behalf with clients when they're used to coming to you directly 19:04 The sweet spot for how long it takes to train someone before handing something over 22:40 Addressing the feeling of "it takes forever" 25:54 Do you hire for work ethic or a specific skill? 27:45 If you could give one piece of advice to a fellow entrepreneur, what would that advice be?  
    Resources
    Spotlight Theory: https://spotlighttheory.lisaanne.ca/
    Connect with Navid
    Instagram - https://www.instagram.com/thenavidmoosa YouTube - https://www.youtube.com/@thenavidmoosa Website - https://www.navidmoosa.com Learn - https://newtorealestateinvesting.com/
    Connect with me
    Lisa's Website - https://www.lisaanne.ca   Agency Website - https://www.stockmedia.ca Instagram - https://www.instagram.com/LisaAnneCoaching Facebook - https://www.facebook.com/LisaAnneCoaching YouTube - http://www.YouTube.com/LisaAnneCoaching  LinkedIn - www.linkedin.com/LisaAnneCoaching

    • 29 min
    130: Sell Out Your Webinar with These 6 Tips

    130: Sell Out Your Webinar with These 6 Tips

    Webinars have become a powerful tool for lead generation and scaling businesses in today's digital world. In a recent conversation with one of my clients, we got deep into the strategies that have led to the success of her online webinars and her journey towards scaling her business. 

    I want to share the 6 key strategies we discussed that can help you achieve a sold-out webinar and drive growth in your business.

    My client's success in converting webinar attendees into booked appointments stemmed from laying a strong foundation. By growing her email list and targeting the right audience through paid ads, she ensured her webinars resonated with her dream clients.

    Generating buzz around your webinar is essential for driving registrations. Leveraging social media and email marketing to create curiosity and excitement about the content you will be sharing can significantly impact the turnout for your webinar.

    Limiting the number of registrations for your webinar can create a sense of urgency and exclusivity, prompting attendees to secure their spots early. 

    Collaborating with complementary businesses or individuals can help you tap into new audiences and build credibility with your participants.

    Once you have successfully attracted more people to register for your webinar, tracking attendee engagement and conversion rates is essential. Analyzing key performance indicators and making necessary tweaks can help you enhance the effectiveness of your webinars over time.

    Webinars present a unique opportunity to connect with your audience, showcase your expertise, and drive business growth. 

    By implementing the strategies outlined in this post and staying committed to refining your webinar approach, you can achieve a sold-out webinar that delivers tangible results for your business.
     
    We talk about: 
    0:00 Intro 5:10 Growing my client's email list to gain her a larger audience to market her webinar to 6:30 #1 Choosing the topic of your webinar 9:06 #2 Promotion strategies 12:36 #3 Timing of your webinar 15:10 #4 Exclusivity factor 16:41 #5 Collabs or partnerships with people 18:53 #6 Leveraging paid ads 20:07 KPIs to look at once you get more people registered for your webinars
    Resources
    Spotlight Theory: https://spotlighttheory.lisaanne.ca/ Checklist: https://www.lisaannecoaching.ca/webinar-checklist
    Connect with me
    Lisa's Website - https://www.lisaanne.ca   Agency Website - https://www.stockmedia.ca Instagram - https://www.instagram.com/LisaAnneCoaching Facebook - https://www.facebook.com/LisaAnneCoaching YouTube - http://www.YouTube.com/LisaAnneCoaching  LinkedIn - www.linkedin.com/LisaAnneCoaching

    • 23 min
    129: Social Media Marketing for Local Businesses with Hannah Corbacio

    129: Social Media Marketing for Local Businesses with Hannah Corbacio

    In a world increasingly dominated by online commerce, local businesses sometimes struggle to find footing. They may be unsure whether to focus their efforts on traditional methods or to pivot entirely to online strategies. In this episode, Hannah Corbacio lends her expertise to answer some pressing questions regarding social media best practices for local and online businesses.

    Hannah owns HC Digital Agency, a digital marketing agency in PA. They offer both done-for-you services and coaching and consulting for small and large businesses. Their services include social media management, marketing consulting, website design, and brand shoots.

    We give strategies for local businesses, which could involve creating community engagement and content around local interests. Leveraging your unique local identity in your social media marketing can be invaluable in fostering a sense of community and connection with your business. On the other hand, online businesses may have to focus more on current digital trends and sharing value-adding content aimed at their specific global target market.

    Hannah's insights are essential to understanding the delicate balance of successfully running and marketing local and online businesses. She emphasizes the importance of identifying a target audience, supplying engaging content, making the most of community-specific strategies for local businesses and leveraging immediate trends to drive more engagement online. Adapting social media strategies to cater to the specific needs of both local and online businesses results in a broader reach and higher engagement rates. 
     
    We talk about: 
    0:00 Intro 2:07 How she got into her journey 5:34 Pain points as she started her business 7:32 Shifts to increase your pricing 14:17 Top 3 things people need to know to generate leads on social media 16:13 What she means by speaking to a local community and making them talk 18:00 What she did differently with online businesses that weren't focused on local communities 20:02 How to keep content engaging and refreshed 21:34 Does she still recommend value-based content for local businesses 22:42 Balance between educating and selling 23:51 Leveraging photos vs. video 26:23 Posting schedule strategy 27:23 Rule of thumb for business owners who don't want to show their face on social 32:25 One piece of advice for fellow entrepreneurs ​​
    Resources
    Spotlight Theory: https://spotlighttheory.lisaanne.ca/
    Connect with Hannah:
    Instagram - https://www.instagram.com/hcdigitalagency Facebook - https://www.facebook.com/profile.php?id=61555867523220 LinkedIn - https://www.linkedin.com/in/hannah-corbacio-digital-marketing-53aa44182/ TikTok - https://www.tiktok.com/@hannahcorbacio?_t=8jiU2vktAEN&_r=1 Website - https://www.hcdigitalagency.com
    Connect with me
    Lisa's Website - https://www.lisaanne.ca   Agency Website - https://www.stockmedia.ca Instagram - https://www.instagram.com/LisaAnneCoaching Facebook - https://www.facebook.com/LisaAnneCoaching YouTube - http://www.YouTube.com/LisaAnneCoaching  LinkedIn - www.linkedin.com/LisaAnneCoaching

    • 35 min

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