52 episodes

Want to get more leads, more clients, and generate more revenue? You should subscribe to this podcast. In each episode, host Ricardo Berrís interviews some of the best marketing experts who share their insights and strategies for growing small businesses using digital marketing tech tools. There are actional insights, clear easy to follow strategies, and fun conversation geared solely at you and your company getting more of what you need to thrive. Stop guessing and get more of what you need. Subscribe today.

MORE - The Digital Marketing Tech Tools Podcast Ricardo Berrís

    • Business
    • 5.0 • 8 Ratings

Want to get more leads, more clients, and generate more revenue? You should subscribe to this podcast. In each episode, host Ricardo Berrís interviews some of the best marketing experts who share their insights and strategies for growing small businesses using digital marketing tech tools. There are actional insights, clear easy to follow strategies, and fun conversation geared solely at you and your company getting more of what you need to thrive. Stop guessing and get more of what you need. Subscribe today.

    Anthony Lagoon | No, you don't need to be technical to use this tool

    Anthony Lagoon | No, you don't need to be technical to use this tool

    Modern marketing isn’t just for tech-savvy coding experts, especially if armed with the right tools to be successful. In today’s episode of the MORE podcast, Ricardo is joined by the founder of creative agency Underbelly, Anthony Lagoon, to learn the tech tools and platforms he uses to be successful.  
    The primary platform for today’s discussion? Airtable. 
    Airtable helps automate processes within the company and links several different tools together. From sales funnel requests and client touchpoints to project management and potential roadmaps, Anthony maps out timelines a month in advance with Airtable. This helps his team plan for their workload, PTO, and hiring opportunities. Airtable is much more robust than a spreadsheet. It creates automation without needing a developer. Who is Airtable for?
    It can be used by any business professional looking to move beyond the spreadsheet.  If you get an email, it can scan it to determine the email type and then place it in the appropriate workflow. Spreadsheets store information, but Airtable is the backend that can support more facilities of your organization. If you have a website, it’ll be good as a content management system to automatically publish to a website and workflow. How is Airtable different from comparable platforms?
    Its competitors could be a time-tracking tool or no-code software like GlideApps to create custom applications.  While it can get complex, there are simple integration opportunities with Google Sheets and similar platforms.  Using Airtable helped Anthony cut 3-4 other tools from his current toolkit because of the wide variety of features Airtable offers. Practical applications:
    Anthony wanted a SaaS, but they had a limited budget. With AirTable, they used Airtable as their background to make an Admin interface, which has been incredibly productive and allowed them to scale quickly. Twillio is a third-party texting service. Anthony’s final takeaways? As a business professional, he likes to learn something new each day. By focusing on his and his employees’ growth, he can plan for long-term success.
    Anthony’s Book and Podcast Recommendations:
    Great Leaders Ask Great Questions by John C. Maxwell The Advice Trap by Michael Bungay Stanier Craig Groeschel Leadership Podcast on Apple Podcasts or Spotify  This podcast is brought to you in part by MI Group:
    MI Group is a tech company that assists you with billing technology solutions, full-service digital marketing, and hosting and maintaining your digital assets. With over 12 years of experience and a team of over fifty passionate business professionals, MI Group is your key to taking the next step to success. Visit migroupco.com to learn how we can help you and your clients reach your business goals.
    This podcast is brought to you in part by mMessenger.co:
    mMessenger.co is the ultimate SMS software that allows you to send messages to people in over 100 countries across the globe. Notifications, alerts, or any message you want to send can be done from the comfort of one website. Visit mmessenger.co for a free trial and to learn how you can use SMS to reach more customers.
    This podcast is brought to you in part by MI Digital Hub:
    MI Digital Hub is the all-in-one digital experience to help you improve your digital marketing experience. Suppose you want to understand your current online positioning and how your presence appears. In that case, MI Digital Hub gives you a high-level view of SEO, performance, listing, social media, and any online presence that might impact your business. Get a free snapshot of your performance by visiting midigitalhub.com to see where you are now and where you need to go.

    • 28 min
    Miguel Lloyd | Master this tool and change the way you do business

    Miguel Lloyd | Master this tool and change the way you do business

    All it takes is one tool to dramatically shift how you and your organization operate. In today’s episode of the MORE Podcast, Ricardo is joined by producer and visual storyteller, Miguel Lloyd, to discuss a tool he uses to perfect virtual meetings and video production. 
    In the virtual world, Zoom is wildly popular for coordinating calls and video feeds.
    However, Miguel found Zoom too low-quality for what he needed. After looking for alternatives, he discovered Ecamm, which offers more potential, qualities, and features that help him in multiple situations, meetings, and events.  Who is this tool for?
    You don’t have to be a media expert, and it’s excellent for process-oriented individuals who want more viability in their video recording platform. You might not need that level of production capability the platform offers, depending on what you need from the platform. So evaluate your business needs and determine if it’s the right solution for you. The main limitation - you have to be a Mac user. Practical applications with Ecamm:
    If you have a call with many people, you can block other people from running other things on their screens. You can fully control the output other people see. You can easily place overlays and visuals in your video feed to make the video seamless and professional. What integration is possible?
    It can be used in tandem with multiple video recording elements, both software and hardware.  Any platform that allows a virtual camera can utilize and connect with Ecamm. Miguel’s parting advice? Don’t be afraid to do what you can and then outsource that talent to other people. Entrepreneurship is not for the faint of heart, but the 9-5 workday just isn’t for everyone. There’s a market for everything and everybody. Whatever content niche you love, there’s a community behind it.
    Miguel’s Recommendations and Resources:
    Lamar Tyler’s Traffic Sales and Profit Will by Will Smith Anthony O’Neal’s YouTube channel, The Table With AO This podcast is brought to you in part by MI Group:
    MI Group is a tech company that assists you with billing technology solutions, full-service digital marketing, and hosting and maintaining your digital assets. With over 12 years of experience and a team of over fifty passionate business professionals, MI Group is your key to taking the next step to success. Visit migroupco.com to learn how we can help you and your clients reach your business goals.
    This podcast is brought to you in part by mMessenger.co:
    mMessenger.co is the ultimate SMS software that allows you to send messages to people in over 100 countries across the globe. Notifications, alerts, or any message you want to send can be done from the comfort of one website. Visit mmessenger.co for a free trial and to learn how you can use SMS to reach more customers.
    This podcast is brought to you in part by MI Digital Hub:
    MI Digital Hub is the all-in-one digital experience to help you improve your digital marketing experience. Suppose you want to understand your current online positioning and how your presence appears. In that case, MI Digital Hub gives you a high-level view of SEO, performance, listing, social media, and any online presence that might impact your business. Get a free snapshot of your performance by visiting midigitalhub.com to see where you are now and where you need to go.

    • 31 min
    James Scherer | Tools to help you grow rapidly

    James Scherer | Tools to help you grow rapidly

    Content creation is a necessary marketing component for almost any organization. Despite this, the nuances and specifications that can make content marketing effective are often lost in production. In today’s episode of the MORE Podcast, Ricardo is joined by the VP of Growth at Codeless.io, James Scherer, to discuss how he approaches content marketing and what tools he finds effective for content marketing professionals.
    Ahrefs.com is a powerful tool for SEO site performance optimization:
    This website can give insight into competitors’ and your own site’s Google rankings.  Whether you actively create content or not, this site helps you determine how quickly you are projected through Google searches.  You can use it for competitive and keyword analyses to determine the best words your content should target. Frase.io helps you drive keywords into a seamless content reporting tool: 
    It will tell you what articles rank with that keyword and what those articles look like. That’ll help you writers understand what to include in that content, and it’ll help writers take SEO-oriented content easily with foundational confidence. Wordable.io won’t save your life, but it will save you 15 minutes a day.
    It takes a google doc and sends it into your CMS, formatted and updated to make your life easier. Once the content is uploaded onto your site through wordable.io, you can use Ahrefs.com to track and gather analytics, making it a full-circle situation that benefits from the other tools. Other tools for content marketers:
    Loom is a great tool that allows a manager to have conversations with remote workers and engage with them face-to-face. Asana, Trello, or another project management tool that can assign content to team members Drip.com, Leadpages, and Salesmate feature integration and distribution opportunities are available for content marketers.  James’s parting advice? Don’t be intimidated by the initial investment of content marketing or the slow growth. For more content and information from James, connect with him on LinkedIn.
    James’s book and podcast recommendations:
    Rethink Lead Generation by Tom Shapiro  Backlinko by Brian Dean is a fantastic experiential and evidence-based marketing blog. This podcast is brought to you in part by MI Group:
    MI Group is a tech company that assists you with billing technology solutions, full-service digital marketing, and hosting and maintaining your digital assets. With over 12 years of experience and a team of over fifty passionate business professionals, MI Group is your key to taking the next step to success. Visit migroupco.com to learn how we can help you and your clients reach your business goals.
    This podcast is brought to you in part by mMessenger.co:
    mMessenger.co is the ultimate SMS software that allows you to send messages to people in over 100 countries across the globe. Notifications, alerts, or any message you want to send can be done from the comfort of one website. Visit mmessenger.co for a free trial and to learn how you can use SMS to reach more customers.
    This podcast is brought to you in part by MI Digital Hub:
    MI Digital Hub is the all-in-one digital experience to help you improve your digital marketing experience. Suppose you want to understand your current online positioning and how your presence appears. In that case, MI Digital Hub gives you a high-level view of SEO, performance, listing, social media, and any online presence that might impact your business. Get a free snapshot of your performance by visiting midigitalhub.com to see where you are now and where you need to go.

    • 35 min
    Ari Krzyzek | Three Tools Recommended by an 11-Year-Old Success

    Ari Krzyzek | Three Tools Recommended by an 11-Year-Old Success

    Whatever type of business you run, there are basic tools and systems that can make running your business a more (pun intended) seamless process. In today’s episode of the MORE podcast, Ricardo is joined by solopreneur-turned-brand consultancy founder, Ari Krzyzek, to discuss three universally beneficial tools companies should utilize, regardless of industry. 
    Entrepreneurs figure things out.
    They find a way to stay on track and figure out what they want to do. Ari and her partner have been in business for 11 years, now with 12 people in their company, and she collaborates and works alongside both her team and clients. Three tools Ari recommends: Salesmate.io, Plutio.com, and Flowmapp.com. Each of these apps interconnects and facilitates a complete sales cycle. Salesmate.io:
    Salesmate is a CRM platform that houses lead generation information. What sets Salesmate apart from other CRM platforms? It connects with other systems. Ari’s website connects through Calendly, but there are limitless options a company can use. Salesmate connects with email and syncs emails to know when they open or click on email content.  Flowmapp:
    Flowmapp is a UX tool that gives a visual map that tracks certain channels and touchpoints, showing what you can expect users to do on a particular page. By using Flowmapp, you ensure a user gains the right interactions during the sales cycle, especially automated steps that support the user’s sales journey. If you have a website, consider getting a free Flowmapp account (which is free for one project.) Plutio:
    Plutio has a lot of features you can leverage. It is central to contain projects and tasks within your organization to ensure everyone is on the same page. Integration beyond the three:
    Many day-to-day apps like calendly, Gmail, and other common tools can be integrated, which is pretty standard.  Zapier is an option for almost anything if you need to integrate certain software to accomplish certain things. Flowmapp offers a free account, Salesmate offers a 14-day trial, and Plutio is an affordable price for the value it provides. How has she stayed in business for so long?
    It takes grit and resiliency, and Ari wouldn’t have gotten through 11 years in business without the support of her family and network. Ari’s Book and Podcast Recommendations:
    Big Magic by Alicia Gilbert Building a Storybrand by Donald Miller 2Bobs Podcast with David Baker and Blair Enns Connect with Ari on LinkedIn for more great content, insights, and information.
    This podcast is brought to you in part by MI Group:
    MI Group is a tech company that assists you with billing technology solutions, full-service digital marketing, and hosting and maintaining your digital assets. With over 12 years of experience and a team of over fifty passionate business professionals, MI Group is your key to taking the next step to success. Visit migroupco.com to learn how we can help you and your clients reach your business goals.
    This podcast is brought to you in part by mMessenger.co:
    mMessenger.co is the ultimate SMS software that allows you to send messages to people in over 100 countries across the globe. Notifications, alerts, or any message you want to send can be done from the comfort of one website. Visit mmessenger.co for a free trial and to learn how you can use SMS to reach more customers.
    This podcast is brought to you in part by MI Digital Hub:
    MI Digital Hub is the all-in-one digital experience to help you improve your digital marketing experience. Suppose you want to understand your current online positioning and how your presence appears. In that case, MI Digital Hub gives you a high-level view of SEO, performance, listing, social media, and any online presence that might impact your business. Get a free snapshot of your performance by visiting midigitalhub.com to see where you are now and where you need to go. 

    • 33 min
    Brian Gregory | The Admanity Protocol

    Brian Gregory | The Admanity Protocol

    Did you know that determining a basic advertising strategy for your small business can be as easy as taking a five-minute online quiz? In today’s episode of the MORE Podcast, Ricardo is joined by Brian Gregory, CEO and founder of Admanity. Tune in to learn how you can garner agency-level information about your company’s emotionality, messaging, and advertising strategies through his simple five-minute quiz. Visit admanity.com/more for a free report on your business, with no obligation!
    Admanity is a solution for any company:
    99% of small businesses will never see the inside of an ad agency because of the cost. You can stumble and find a formula that works for you, but multiple attempts can result in wasted money. Admanity is based on the last 100 years of well-performing ads, and it matches companies with the formulas and concepts proven to work. No other company can give you actionable information within five minutes, making it an interesting and exciting prospect for any small business owner to implement. Practical applications of admanity:
    Admanity’s research of the last 100 years of well-performing ads showed that any ad boils down to just 15 emotions, which have sold everything on the planet. Combinations of emotions work best for different brands, and Admanity’s report reveals the emotions that best cater to your brand. People buy on emotion and affirm with logic, so catering to specific emotions can immediately create better emails, ads, and marketing or communications collateral. Admanity offers multiple integration opportunities:
    Admanity is partnering with a leading stock photo supplier to help curate photos that evoke the emotion a brand should convey. BrandCannon is a newly-launched program that nurtures businesses through one-by-one email builders to help garner high open and click-through rates. Their website, Admanity.com, also hosts a free webinar to teach you everything you need to know about the strategy and why it works. They also offer B2B consultations to help business owners determine which solution is right for them. Brian’s entrepreneurial advice:
    Small businesses should advertise just like billion-dollar brands because ‘small businesses’ doesn’t mean ‘small tactics.’ There is no royalty on emotion, formula, words, color, or photos. Look at what big guys in your industry do and copy it. Trigger the same emotions as them, and you’ll start to see success.  Brian’s Book and Podcast Recommendations:
    The 10X Rule by Grant Cardone How to Sell Anything to Anybody by Joe Girard While he doesn’t have a specific show, Brain encourages listeners to hear stories about entrepreneurs. Hearing how they needed to pivot until they found the right direction for themselves can be excellent motivation. For more information and content from Brian, connect with him on LinkedIn or visit admanity.com/more for a special offer for podcast listeners for a free Admanity report.
    This podcast is brought to you in part by MI Group:
    MI Group is a tech company that assists you with billing technology solutions, full-service digital marketing, and hosting and maintaining your digital assets. With over 12 years of experience and a team of over fifty passionate business professionals, MI Group is your key to taking the next step to success. Visit migroupco.com to learn how we can help you and your clients reach your business goals.
    This podcast is brought to you in part by mMessenger.co:
    mMessenger.co is the ultimate SMS software that allows you to send messages to people in over 100 countries across the globe. Notifications, alerts, or any message you want to send can be done from the comfort of one website. Visit mmessenger.co for a free trial and to learn how you can use SMS to reach more customers.
    This podcast is brought to you in part by MI Digital Hub:
    MI Digital Hub is the all-in-one digital experience to help you improve your digital marketing experience. Suppose you want to u

    • 35 min
    Ricardo Berrís | Season Welcome

    Ricardo Berrís | Season Welcome

    Welcome to the new season of the MORE podcast! After a short break planning and developing the next season, Ricardo is ready and thrilled to announce the arrival of season two. Prepare for many in-depth interviews, discussions, and tools you can leverage to find growth in your company’s sales and marketing performance.
    Thank you for tuning in to today’s episode of the MORE podcast! Feel free to leave us a rating and review, and be sure to check us for future episodes on Spotify, Apple Podcast, and wherever podcasts can be found. 
    This podcast is brought to you in part by MI Group:
    MI Group is a tech company that assists you with billing technology solutions, full-service digital marketing, and hosting and maintaining your digital assets. With over 12 years of experience and a team of over fifty passionate business professionals, MI Group is your key to taking the next step to success. Visit migroupco.com to learn how we can help you and your clients reach your business goals.
    This podcast is brought to you in part by mMessenger.co:
    mMessenger.co is the ultimate SMS software that allows you to send messages to people in over 100 countries across the globe. Notifications, alerts, or any message you want to send can be done from the comfort of one website. Visit mmessenger.co for a free trial and to learn how you can use SMS to reach more customers.
    This podcast is brought to you in part by MI Digital Hub:
    MI Digital Hub is the all-in-one digital experience to help you improve your digital marketing experience. Suppose you want to understand your current online positioning and how your presence appears. In that case, MI Digital Hub gives you a high-level view of SEO, performance, listing, social media, and any online presence that might impact your business. Get a free snapshot of your performance by visiting midigitalhub.com to see where you are now and where you need to go. 
     

    • 11 min

Customer Reviews

5.0 out of 5
8 Ratings

8 Ratings

AyEmSea_13 ,

A Must Listen!

MORE has done an amazing job at introducing so many neat tools to explore for small businesses! And an added bonus…even though it is a tech podcast, it is very understandable to my non-tech savvy self.

AAAAAAAWWWWEEESOOOMMMEEENNEESS ,

Great place to get info without feeling overwhelmed

MORE does an amazing job of helping business owners and others discover the tools that will help them improve productivity, increase their reach, and multiply their efforts. Ricardo has a great ability to introduce these tools in a way that ANYONE can understand them.

If you aren’t sure where to start, this is a great place to begin.

RicciiR ,

Perfect for non-tech savvy entrepreneurs and small businesses

Love that there is a place to listen and gain insight on how to grow business even if I am not technically savvy…