99 episodes

Listen in each week as Dean Jackson helps business owners and entrepreneurs, just like you, apply the 8-Profit Activators to their businesses. Discover the mindsets growing or slowing your business.

More Cheese Less Whiskers Dean Jackson

    • Marketing
    • 4.7, 39 Ratings

Listen in each week as Dean Jackson helps business owners and entrepreneurs, just like you, apply the 8-Profit Activators to their businesses. Discover the mindsets growing or slowing your business.

    Ep195: Brandy Hart

    Ep195: Brandy Hart

    Today on the More Cheese Less Whiskers podcast, we're talking with Brandy Hart from Dallas, Texas, where she has a medspa that specializes in helping people with Botox, fillers, facials, and all things beauty.
    We had a really great conversation. They're a relatively new company, they're growing quickly and are really doing a great job of getting and building an enthusiastic clientele, so we talked about some referral and 'before unit' strategies to bring in new people in an affordable way. A way that treats the leads as a capital investment.
    You've probably heard me talk about this way of thinking a lot, and this is the perfect example of how it applies, so you're going to really enjoy this episode.
    Show Links:
    Show Transcript
    ProfitActivatorScore.com
     
     
    Want to be a guest on the show? Simply follow the 'Be a Guest' link on the left & I'll be in touch.
    Download a free copy of the Breakthrough DNA book all about the 8 Profit Activators we talk about here on More Cheese, Less Whiskers...

    • 57 min
    Ep194: David Scott

    Ep194: David Scott

    Today on the More Cheese Less Whiskers podcast, we're talking with David Scott from Maryland.
    David's a personal trainer, he's been helping people for many years, and he has an audience he wants to serve of men in their 40's and 50's who are starting to, as he calls it, fend off father time.
    We talked a lot about the needs of people in this area. He already has a lead magnet that's gathering leads for around $2, so we talked about how to treat that engagement, nurture the opt in, and try and engage with as many people as he can, to ultimately think through what is it we're ultimately going to be able to help these people with.
    Once you crack the code of understanding the conversation, then you can scale it.
    This is a great call to think through this exercise, and about the needs of one particular audience.
    Show Links:
    Show Transcript
    ProfitActivatorScore.com
     
     
    Want to be a guest on the show? Simply follow the 'Be a Guest' link on the left & I'll be in touch.
    Download a free copy of the Breakthrough DNA book all about the 8 Profit Activators we talk about here on More Cheese, Less Whiskers...

    • 1 hr 4 min
    Ep193: Carlos Valdes

    Ep193: Carlos Valdes

    Today on the More Cheese Less Whiskers podcast, we're talking with Carlos Valdes from Portland Oregon, where he's a therapeutic therapist.
    We had a great conversation about the results he's able to get with people faced with recovering from an injury or some mobility issue, and they want to get fit and back out into the world.
    You can tell Carlos is very invested in the process and the outcomes his clients get when you hear him describe their big dreams of wanting to climb a mountain, get back to hiking or do the thing they love. It's a very fulfilling way of running a business.
    It's a lifestyle business for him. He wants to continue doing what he loves with no plans to retire, so we brainstormed a great after unit strategy for orchestrating lifelong referrals.
    You are really going to enjoy this episode, and you can join in as we talk about the psychology of why people refer by heading over to GettingReferrals.com and downloading a free report called 'The secret psychology of why people refer real estate agents and how to be the only one they refer.' And if you're in a business that's not real estate, don't worry, the psychology will apply in exactly the same way, no matter what your business is.
    Show Links:
    Show Transcript
    ProfitActivatorScore.com
     
     
    Want to be a guest on the show? Simply follow the 'Be a Guest' link on the left & I'll be in touch.
    Download a free copy of the Breakthrough DNA book all about the 8 Profit Activators we talk about here on More Cheese, Less Whiskers...

    • 1 hr 5 min
    Ep192: Giovanni Marsico

    Ep192: Giovanni Marsico

    Today on the More Cheese Less Whiskers podcast, we're talking with Giovanni Marsico, founder of Archangel, and second-time More Cheese Less Whiskers guest!
    Now, if you're reading this & listening to the episode in the week the show drops, before midnight on Sunday, July 27th, you can go and watch Giovanni's new movie, Dreamer, for free during the premiere week.
    I want to make sure that, even if you don't get a chance to listen to the episode all the way through, you at least know you can do that by going to dreamer.movie or dreamerdocumentary.com.
    So, go watch the movie, come back, and all the things we're talking about in this episode will make more sense, because we're talking about how do you turn this fascinating movie, and everything that's happening along with it, into a movement.
    You're going to really enjoy this episode and the movie.
    Show Links:
    Show Transcript
    ProfitActivatorScore.com
     
     
    Want to be a guest on the show? Simply follow the 'Be a Guest' link on the left & I'll be in touch.
    Download a free copy of the Breakthrough DNA book all about the 8 Profit Activators we talk about here on More Cheese, Less Whiskers...

    • 1 hr 5 min
    Ep191: Martin Planken

    Ep191: Martin Planken

    Today on the More Cheese Less Whiskers podcast, we're talking Martin Planken, all the way from The Netherlands.
    This was a fun podcast. I first met Martin virtually when I was speaking at a conference in Amsterdam via zoom. We had a Q&A session, and Martin was one of the people who got up and asked a question.
    He has a really neat model where he holds local photo contests in various Dutch cities, getting the Mayors and local leaders involved… It was such an interesting conversation, I told him it would be great to talk more on a More Cheese, Less Whiskers podcast.
    So we arranged it, and here we are. I think you're going to really enjoy this episode.
    Show Links:
    Show Transcript
    ProfitActivatorScore.com
     
     
    Want to be a guest on the show? Simply follow the 'Be a Guest' link on the left & I'll be in touch.
    Download a free copy of the Breakthrough DNA book all about the 8 Profit Activators we talk about here on More Cheese, Less Whiskers...

    • 59 min
    Ep190: Chris Davis

    Ep190: Chris Davis

    Today on the More Cheese Less Whiskers podcast, we're talking with Chris Davis, and if you are a copywriter, web designer, any freelance practitioner, I think you're really going to enjoy this episode because it speaks directly to the situation you might find yourself in.
    If you're a great freelancer, a great copywriter, a great web designer, and you're doing your work with clients, but every time you get a new client, you're creating original work and building a reputation with them, and there's no equity in that.
    There's not a sense that you're building assets that deliver recurring revenue for you.
    Whenever I have a conversation with a freelancer, with someone who's doing client work of any kind on a freelance, or agency or a consulting basis, the conversation inevitably turns to how can we create equity for you?
    So this is one of those conversations, and if you are a skilled practitioner that can put words or images on a screen or on paper, or do something that creates revenue, creates value for other people, then we're just a couple of tweaks away from you being able to create assets that you can deploy with the goal of creating recurring revenue for you.
    Show Links:
    Show Transcript
    ProfitActivatorScore.com
     
     
    Want to be a guest on the show? Simply follow the 'Be a Guest' link on the left & I'll be in touch.
    Download a free copy of the Breakthrough DNA book all about the 8 Profit Activators we talk about here on More Cheese, Less Whiskers...

    • 1 hr 13 min

Customer Reviews

4.7 out of 5
39 Ratings

39 Ratings

Brandaide ,

Into More Cheese? Tres Leches on Steroids

Dean Jackson has a quiet but deadly way of knocking things out of the park with marketing wisdom like no other. The recent chat with another of my heroes James Schramko, live from St. Pete’s is not to be missed. James + Dean does not equal 2. It equals marketing GENIUS. So happy I found Cheese...even if I am into the the nut variety.

Someonetookmynickname1087 ,

Very Helpful Information

I always enjoy listening to these conversations. Always pick up some useful marketing ideas.

Jannie Annette ,

More cheese less whiskers

This is a great podcast, filled with easy to implement steps. I highly recommend it.

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