Direct from his studio in the woods, creative strategist and filmmaker Gregg McLachlan shares his thoughts and insights about marketing, filmmaking, and social media
Ep 103: Are you starting your journey way above the heads of your audience?
Knowing where your organization sits in its relationship -- or lack of relationship -- with audiences is key to where to start your video or podcast journey. If your audiences are continually asking "We don't know what you do?" and you skip answering that starting point, you risk failing to grow relationships, especially new ones.
Ep 102: The metric that matters the most for your videos
Too often we evaluate the success of our videos based on the likes, views, retweets, shares, etc on social media. An inspiring bit of feedback recently from a client really put it all into perspective about what really matters the most. Hint: It's not the number of likes.
Ep 101: You‘re missing this key ingredient in marketing your videos
There's a very simple ingredient that many conservation organizations are missing when they go to all the expense of getting a video or video series filmed and produced. There's no denying this ingredient works. Hollywood has used this technique for decades!
Ep. 100: Your future video project is already in the works (Yes, really!)
Long before we ever engage on making a conservation video for your organization, there's a good chance some of the work for project has already started. A new year marks new seasons here at WorkCabin Creative where it's all about field work several days per month to capture broll footage. This footage becomes part of our footage library that we can pull from for future inclusion in conservation film projects. Need a clip of a turtle? A muskrat? We've got that!
Ep. 99: When saying "No" can still be an opportunity
Saying "No" to work is not easy. But when you have real experience working in conservation, understand the landscape, and the environmental factors of specialized work, you have the skillset to make informed decisions. Such was the case recently. But I still made it an opportunity to provide expertise to the organization that was greatly appreciated. That's the takeaway in this week's episode: Every opportunity is an opportunity to create a lasting impression, even when you (unfortunately) have to turn down work.
Ep. 98: The ONE question that has no cookie-cutter answer
In this episode I talk about THE most common question asked about video projects. Videographers aren't trying to be evasive when they can't answer this question right away. That's because every project is different. So we have to know more about your story