Mortgage Marketing Expert Phil Treadwell

In this episode of the Mortgage Marketing Expert podcast, host Phil Treadwell sits down with the accomplished Loan Officer and fellow Podcaster, Josh Mettle, to discuss the power of stacking successes. We dive into how Josh effectively utilizes time blocking and early mornings to fuel not only the growth of his business but also the success of his team. Tune in to discover valuable insights and strategies that can help you optimize your productivity and achieve your professional goals.
Josh Mettle is the Division President & Director of Physician Lending at NEO Home Loans, and is a 20+ year veteran of the mortgage industry. Through trial and error, he's learned how to navigate the inevitable ups and downs of the business. With the mortgage industry historically very transactional and interest rate-focused, he gives advice and creates a strategy to select the ideal mortgage with the lowest overall cost and highest impact on wealth accumulation. 

Episode highlights:
03:00 - What Do Originators Need to Be Focused on Right Now
05:00 - Master the Inner Game
10:00 - How Remaking the Routine Remade Josh
14:20 - Building Momentum For Your Day
19:45 - How Josh Time Blocks
23:55 - Getting Your Team to Buy In to the Strategy
27:40 - Finding Your Niche
33:50 - Success is Consistent and Persistent Effort Over Time
37:45 - “The Loan Officer With the Most Friends in 2024 is Going to Win”
40:50 - Connect with Josh: Instagram | Podcast
Find out more Truv.com here
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In this episode host Phil Treadwell sits down with special guest David Lykken to explore the exciting opportunities on the horizon in the mortgage industry.
The discussion revolves around the importance of anchoring your personal motivations and values in your business endeavors. They also delve into the concept of F.A.N.A.F.I – finding a need and fulfilling it – emphasizing the power of identifying and meeting the needs of your target audience.
David Lykken is a 50-yr Mortgage Industry Veteran and the Founder of Transformational Mortgage Solutions. He’s an Executive Leadership Coach, Consultant & Strategist, Speaker, and Podcaster with his show Lykken on Lending. 
Tune in to gain valuable insights into future prospects, aligning your purpose with your work, and successfully serving your customers in the mortgage industry.
02:15 - Who is David Lykken
03:15 - Mortgage is a Relationship Business
06:40 - F.A.N.A.F.I. - Find a Need and Fulfill It
11:15 - The Opportunity that David Sees Ahead
14:30 - Believing in this Industry Instead of Be Leaving This Industry
18:45 - Strategies for Security
22:50 - Understanding Your “Why”
26:30 - “I’m here to get you this mortgage and this home”
30:30 - Are We READY To Take Action
33:15 - People Have to Have Hope
34:00 - Play to Your Strengths
35:30 - Connect with David - LinkedIn | Lykken on Lending Podcast
Find out more Truv.com here
Check out Freddie Mac's Equitably Speaking podcast
If you are enjoying the MME podcast, please take a second and LEAVE US A REVIEW, and JOIN our text group: 214-225-5696
 

In this episode of the Mortgage Marketing Expert podcast, host Phil Treadwell is joined by special guest Jake Fehling, the Chief Marketing Officer with Movement Mortgage. Jake discusses importance of consistently showing up for your customers and effectively marketing yourself through video as a mortgage professional. We delve into strategies and insights on how to build trust, establish credibility, and connect with clients through consistent video content, offering valuable advice for mortgage professionals looking to enhance their marketing efforts.
Episode Breakdown:
01:55 - Consistency is Key
03:45 - Marketing and Branding in 2024
07:15 - Why “Back to the Basics” is more than cliche
09:00 - The Power of the Camera in Your Pocket
12:30 - Determining Your “Pillar Content”
17:00 - “We Don’t Have to Boil the Ocean to Come Up With Something to Talk About”
19:15 - Using Content Creation to Deepen Local Relationships
26:40 - It’s All About the Reps
29:15 - Working Your Database
31:55 - Get Over Yourself and On Camera
36:15 - Follow @MovementMtg | @jakefehling
Find out more Truv.com here
Connect with MME on social media: linktr.ee/mmepodcast
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“I’m so glad I found this business, and that this is what I get to do every single day.”
In this episode, special guest Shant Banosian shares his insights on scaling a successful mortgage business and the opportunities that exist in the current “down” market. This episode delves into Banosian's strategies for navigating the mortgage industry during challenging times. Listeners can expect to gain valuable knowledge on how to adapt to meet the changing needs of clients, while also exploring the potential for growth amidst market fluctuations. Tune in to discover Banosian's expert advice on thriving in today's mortgage landscape.
Shant Banosian has been the #1 Loan Officer nationwide 5 years running, and Guaranteed Rate's #1 Loan Officer 8 years running, with over 40,000 closed units and $9 billion in funded loans throughout his 20 year career. He has consistently been recognized for his high level of production, superior customer service and expert industry knowledge. He has been featured on Mortgage Professional America's Mortgage Global 100 list for 2020, 2021, and 2022 and is licensed in all 50 states. An impressive 95% of his clients would use him again and he continues to grow his business thanks to word-of-mouth referrals.
02:30 - How Shant Found Mortgage
04:20 - 2007 Changes Everything
07:20 - How Shant Scaled His Business
10:50 - Implement and DO
13:45 - The Importance of Doing the Work
18:35 - The Opportunity that’s Coming in the Market
25:30 - Have the Opportunities Paralyzed Us
29:00 - Reframing Difficulties as Job Security
32:00 - You Have to Take Care of Yourself
37:30 - Be a Professional. Be a Resource.
41:30 - Connect with Shant @shantbanosian | LinkedIn
Find out more Truv.com here
Connect with MME on social media: linktr.ee/mmepodcast
LEARN MORE ABOUT M1 ACADEMY COACHING PROGRAMS
If you are enjoying the MME podcast, please take a second and LEAVE US A REVIEW, and JOIN our text group: 214-225-5696

In this episode of the Mortgage Marketing Expert podcast, host Phil Treadwell sits down with special guest Jaime Resendiz, a YouTube Pro who is helping entrepreneurs and teams build YouTube channels without all the effort. Jamie shares with us the power of building a YouTube channel for professionals in these fields. Covering topics such as creating engaging video content, optimizing videos for search rankings, and leveraging YouTube's audience to generate leads, Jaime Resendiz shares invaluable insights and practical tips to help mortgage and real estate professionals effectively utilize YouTube as a marketing tool. Don't miss this episode packed with strategies to boost your online presence and grow your business!

02:15 - How Jaime Recognized the Power of YouTube
06:30 - Why is YouTube still relevant for Mortgage and Real Estate Pros
10:00 - What You Should be Posting to YouTube
15:00 - The Difference in Approach for YouTube versus Social Media
19:50 - The Other Kinds of Videos You Should Be Making
24:15 - The Most Important Things to Be Aware of For YOUR Channel
29:25 - The Value of the Description
31:25 - One Tip for Growing Business Through YouTube
33:00 - Working with Jaime and His Team
36:00 - Connect with Jaime: Insta: @jamiersndz
YouTube: Jaime Resendiz | Website: jaimeresendiz.com
Find out more Truv.com here
Connect with MME on social media: linktr.ee/mmepodcast
LEARN MORE ABOUT M1 ACADEMY COACHING PROGRAMS
If you are enjoying the MME podcast, please take a second and LEAVE US A REVIEW, and JOIN our text group: 214-225-5696

In this episode of the Mortgage Marketing Expert podcast, host Phil Treadwell sits down with Taylor Stork from Developer's Mortgage, and Kirill Klokov & Richard Grieser from Truv.com, to discuss creating efficiency with innovation in the mortgage space and how Loan Officers and more can save money in their loan process verifications.
Taylor Stork is the COO of Developer's Mortgage & President of CHLA
Kirill Klokov is the Co-Founder & CEO of Truv.com
Richard Geiser is the VP of Marketing at Truv.com
Episode Breakdown:
01:15 - The Costs of Originating a Loan & How to Reduce Them
04:45 - How Truv is Saving Clients Money
09:30 - The Evolution of Verifications
14:40 - The Opportunity for Truv
17:15 - How Truv Works for Lenders (and Borrowers)
19:00 - “We need to put the consumer FIRST”
23:00 - What’s the Future of Truv
26:45 - Remind Past Customers You Exist
Find out more Truv.com here
Connect with MME on social media: linktr.ee/mmepodcast
LEARN MORE ABOUT M1 ACADEMY COACHING PROGRAMS
If you are enjoying the MME podcast, please take a second and LEAVE US A REVIEW, and JOIN our text group: 214-225-5696