25 min

The Mothers Are Coming: Shannon Watts on Building a Grassroots Movement to Fight Gun Violence Hiding in the Bathroom

    • Careers

"There is nothing a gun extremist has as much love for as we do for our children." That's the true theory of change behind Moms Demand Action, a 50 state strong movement of over 4 million Americans who demand legislators fix our epidemic of gun violence. What is life like as a grassroots organizer working in the perfect storm of a startup and politics? What's the organizing model that allows Moms Demand to function? Go inside how Moms Demand works, from social media to volunteer guidelines.

"There is nothing a gun extremist has as much love for as we do for our children." That's the true theory of change behind Moms Demand Action, a 50 state strong movement of over 4 million Americans who demand legislators fix our epidemic of gun violence. What is life like as a grassroots organizer working in the perfect storm of a startup and politics? What's the organizing model that allows Moms Demand to function? Go inside how Moms Demand works, from social media to volunteer guidelines.

25 min

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