Move the Stairs: Brand Protection PR™

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Move the Stairs: Brand Protection PR™

We do Brand Protection™ through strategic public relations, crisis communications, and Insider Media Relations™ for the cutting-edge CBD market, exceptional companies, inspiring non-profits, and forward-thinking municipalities. How can we help you?

  1. 4 DAYS AGO

    Building a Brand Abroad with Pictours Paris Photography's Lindsey Larson

    In this episode of the Move the Stairs podcast, we speak with Lindsey Larson, founder of Pictours Paris Photography, who turned a dream of living in the City of Lights into a thriving business. From navigating international bureaucracy red tape to capturing perfect moments for clients, Lindsey shares her journey of determination and resilience. Discover how she leverages word-of-mouth PR, intentional social media strategies, and brand loyalty to build her business while balancing family life. Plus, hear her inspiring “Move the Stairs” moment that turned COVID challenges into creative opportunities.

    26 min

  2. NOV 16

    Beyond Books: How Arapahoe Libraries District Navigates Modern Challenges

    In this episode, we sit down with Jessica Sidener, Director of Marketing and Community Relations at the Arapahoe Libraries District (ALD), to explore the dynamic role of today’s libraries. Jessica reveals how her team tackles complex cultural, political, and socioeconomic challenges while expanding services to enrich their community. Discover the innovative ways a “library of things” goes beyond books, offering invaluable resources and support to patrons in need. Lastly, Jessica reveals a collective "Move the Stairs" moment, where ALD turned a significant issue into an opportunity that better serves its patrons.

    47 min

  3. AUG 16

    Using local and national tactics to rally support for hemp and CBD

    The attack on the CBD and hemp industry is forcing a strong response from national advocacy organizations, such as the U.S. Hemp Roundtable, and impacted grower, Stoney Branch Farms. You'd think their tactics would vary widely, but when we welcomed Kerry Hinkle from the U.S. Hemp Roundtable and Justin Ward from Stoney Branch Farms, the basis of their tactical outreach wasn't too dissimilar. Watch as they discuss how elements of their outreach, like growing consumer/advocate loyalty, building media relationships, and tackling systematic problems in the industry, embodies pillars of Brand Protection PR™.

    36 min

  4. AUG 8

    How LCFA Transformed World Lung Cancer Day into a Symbol of Hope

    Six years ago, World Lung Cancer Day (WLCD) was an afterthought, with no more impact than Lost Sock Remembrance Day. Yeah, we had never heard of it either. That is until Lung Cancer Foundation of America (LCFA) tapped into its network of lung cancer patient advocates to turn WLCD from an unknown to a day that celebrates hope thanks to advancements in research, all while destigmatizing the disease. Our guest today, Jim Baranski, Executive Director for LCFA, often says, "Anyone with lungs can get lung cancer, and no one deserves to have lung cancer." Listen to today's Move the Stairs podcast, where we talk through the stages of Brand Protection PR™ through the lens of WLCD until we arrive at what people who are truly living with lung cancer do deserve: hope.

    32 min

  5. JUL 12

    How Blue Delta Jeans "One Size Fits One" mentality has sewn success

    Blue Delta Jeans COO and co-founder Nick Weaver joins us on the Move the Stairs podcast to share the remarkable journey of turning a concept into a highly successful luxury jean brand. Alongside his business partner Josh, Nick recounts their cash-strapped early days, their relentless drive to succeed, and how they’ve crafted a product that attracts clients ranging from professional athletes to A-list celebrities. In this episode, Nick delves into the enduring power of “word of mouth” and top-notch communication with stakeholders, revealing how these tactics, in addition to a "one-size fits one" mentality, have fueled rapid growth and widespread endorsements in the digital age.

    41 min

  6. JUN 12

    How Project C.U.R.E. got needed aid into Gaza

    Recall several months ago the log jam of aid waiting to get into Gaza? Among that aid were 35 pallets of C.U.R.E kits, each containing up to $2,000 worth of medical aid, including wound dressings, sutures, sterile gloves, hemostats, and other critical care items. Through intense logistical operations, Project C.U.R.E. was able to "Move the Stiars" and get its medical aid into the war-torn region. Director of Kits, Meghan McCann, joins us on this new episode of the Move the Stairs podcast to reflect on this triumph and paint a larger picture of the scale and logistical challenges this organization conquers daily to provide needed medical supplies to 135 counties worldwide.

    27 min

  7. APR 17

    NOBO's path to MSO success with Daniel Paul

    We sit down live with Daniel Paul, Vice President of Marketing at NOBO, a leader in cannabis operations. Listening to this episode, you'll learn consumer loyalty strategies that have fueled expansion possibilities to new markets, invaluable insights into blossoming a robust media relations campaign, which supports brand awareness, and methods to shape a company that not only survives but thrives through innovation and strategic media relationships.

    36 min

  8. JAN 10

    Precision in a spray: Delivering befits to consumers

    What if there was a way to use precision technology to optimize the benefits of medicine or vitamins? Our latest Move the Stairs Podcast guest, James Matuszewski, joined us to discuss nootropics and his precision medicine delivery method. Nootropics are considered any substance that has a positive impact on mental skills. Operating a business using technology that's unique but also relatively unknown to many, James explains why it's so important to meet the expectations of his consumers while balancing a tightrope of educating them about how the product works.

    39 min
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About

We do Brand Protection™ through strategic public relations, crisis communications, and Insider Media Relations™ for the cutting-edge CBD market, exceptional companies, inspiring non-profits, and forward-thinking municipalities. How can we help you?

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