39 episodes

Have you ever been surprised when your friends, boss or family do not understand you? “Never assume the obvious” states the late New York Times columnist William Safire. Never assume they understand you, because the obvious is that we get caught in our own circle of jargon, biases and tribes that can lead to misunderstanding resulting in disastrous consequences such as loss of profits, job & business opportunities, and even loss of friendships, clients and contracts.
The Moving Beyond Your Tribe podcast is where we talk about new ideas, new words, new approaches to stepping out of our comfort zones to break free from our assumptions and create bridges to new opportunities. 
I am your host Torund, a multipotentialite and political agnostic with a passion to bring all sides together through dynamic and thoughtful conversations. I am a wordsmith by trade bringing insightful perspectives from 15 years of helping CEOs, US Members of Congress, US Presidential campaigns, nonprofits and corporations move beyond their tribe to develop messages and campaigns that ignite lasting impact.  
On this podcast, I will bring on notable and diverse guests from all walks of life to give us tools to help us to be better leaders and colleagues, create stronger business culture, boost our productivity and profits, create impact on society with our message and more importantly, help us to be a Mensch.
Now, let's gets started. 

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Moving Beyond Your Tribe with Torund Bryhn Torund Bryhn

    • Business
    • 5.0 • 14 Ratings

Have you ever been surprised when your friends, boss or family do not understand you? “Never assume the obvious” states the late New York Times columnist William Safire. Never assume they understand you, because the obvious is that we get caught in our own circle of jargon, biases and tribes that can lead to misunderstanding resulting in disastrous consequences such as loss of profits, job & business opportunities, and even loss of friendships, clients and contracts.
The Moving Beyond Your Tribe podcast is where we talk about new ideas, new words, new approaches to stepping out of our comfort zones to break free from our assumptions and create bridges to new opportunities. 
I am your host Torund, a multipotentialite and political agnostic with a passion to bring all sides together through dynamic and thoughtful conversations. I am a wordsmith by trade bringing insightful perspectives from 15 years of helping CEOs, US Members of Congress, US Presidential campaigns, nonprofits and corporations move beyond their tribe to develop messages and campaigns that ignite lasting impact.  
On this podcast, I will bring on notable and diverse guests from all walks of life to give us tools to help us to be better leaders and colleagues, create stronger business culture, boost our productivity and profits, create impact on society with our message and more importantly, help us to be a Mensch.
Now, let's gets started. 

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    38. Turning the Entire World into our Tribe

    38. Turning the Entire World into our Tribe

    When we visit different countries, we experience and see how people behave, eat, and communicate, and we get a taste of their culture. It is different when we live in those places; then we know their culture on a deeper level. It would appear that as tourists, we only get to see the tip of the iceberg. Culture is visible not only in how people dress, eat, or talk; it impacts everything, the way people do business included. That is why cross-cultural deals that ignore the influence of culture in business are doomed to fail. 
    Joining me today is Brenda McGuire, CEO of WorldWide Connect, Virtual Trainer, and Speaker. She is a best-selling author, Cross-Cultural Expert, Founder of Global Gals, Global Leadership Coach, and Travel Expert. Brenda has been in 85 countries and lived in 6; she has over 25 years of international experience helping professionals succeed globally. At Global Gals, Brenda empowers and educates women to live, work, and travel the world. 
    In this episode, Brenda kindly shared how she went from being a country girl from Iowa, surrounded by a sea of cornfields, to be a globetrotter. We talked about the different kinds of business approaches from different cultures and the importance of understanding those differences. Brenda also shared her view on the way cross-cultural businesses will evolve in the following years. 
    Tune in and listen to Episode 38 of Moving Beyond Your Tribe and listen to Brenda's fascinating experiences around the world.
    Some Questions I Ask:
     How did you go from local to global? (1:59)You've been to 85 countries, you've lived in 6 and connected yourself in various tribes. Would you tell us a bit of that? (10:33)In cross-cultural deals, would you say the most important currency is trust? (14:17)We are more and more creating a global mindset. And more and more companies are looking for a person with a global mindset. Could you give your perspective on what is a global mindset? (25:48)What would you think is going to happen to travel after the pandemic is over? (33:47)
    In This Episode, You Will Learn:
    "See the World." The beginning of Brenda's journey (3:35)Life is about relationships. We connect with people in the most unexpected ways (8:07)Culture impacts everything. Business must learn everything from how to manage the workforce to close a deal (19:01)To perform cross-cultural deals, leaders must develop a global mindset (24:43)We are living the best times to do global business (32:31)
    Resources:
    WorldWide ConnectGlobal GalsBrenda McGuire websiteWorldWide Connect - Articles from CEO MagazineGlobal Gals - Article - 25 Life-Changing Ways to Live and Work Around the WorldHow Being a World Traveler Helped Me Cope in a Covid World - Brenda McGuireBook: Nick Nanton, JW Dicks, Jeffrey Magee - Professional Performance 360: Special Edition: SuccessFree Downloads of Brenda's Book Chapter in Professional Performance 360Book: Jack Canfield, Janice L. Quigg, Nick Nanton - The Soul of SuccessFree Downloads of Brenda's Book Chapter in The Soul of Success
    Connect with Brenda:
    LinkedInInstagramFacebookTwitterEmail: bmcguire@globalgals.com 
    Let's Connect!
    LinkedInTwitterInstagram
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    • 46 min
    37. The Future of Branding in the Post-Pandemic World with Marc Cloosterman

    37. The Future of Branding in the Post-Pandemic World with Marc Cloosterman

    All of us are going through unprecedented transformations; the way we communicate, the way we shop and connect with others have changed. And even when we are longing for life to go back to normal, most likely, many things will not go back to the way they were before the pandemic. The same goes for companies and brands. Reality forced them to change the way they do business, and they had to adapt to people's new habits and preferences. Those who identify the best path of adapting will be the fortunate ones, the ones that will emerge victorious in the post-pandemic world. 
    Almost one year after our first interview, Marc Cloosterman is with us again to talk about the future of branding in the world during and after the pandemic. Marc is the Founder and CEO of VIM Group; he is an accomplished speaker and blogger on various global platforms. He is co-chair of the Page working group on Corporate Brand, country chair of Page in Germany and The Netherlands, and ambassador of the working group on Brand Leadership of the European Association of Communication Directors. He is also the author of Future Proof Your Brand. 
    In this episode, we talked about Marc's observations on what changes we can expect from consumers in the following years. Since many people have relocated during the pandemic, Marc kindly shared how he thinks cities will re-arrange after the pandemic. We also talked about the future of the real estate industry and how companies are shifting into inbound marketing. Marc shared many interesting insights about interface power and how new platforms adapt to the imminent interface changes. 
    Tune in and listen to Episode 37 of Moving Beyond Your Tribe to hear Marc's masterclass about the future of branding in the forthcoming years. 
    Some Questions I Ask:
    What have you learned from working with these various corporations managing your own company in this situation? (3:39)From the experience of growing your business during this time, what are the three things people needed to think about in the following months? (9:58)Do you believe now that communications and PR are more critical in developing a thought leader? (21:04)If you look at the whole space of video and Zoom and how brands brand themselves, what have you learned from this year? (26:06)What other companies would you say did an excellent turnaround? (42:40)
    In This Episode, You Will Learn:
    Turning into more virtual connections reduced the distance between people for international companies (7:20)Why companies are making considerable efforts in client retention (15:53)A relatively new position is increasing its relevance, the Chief Digital Officer (25:27)Pros and cons of Clubhouse and why it is so successful (29:30)How the younger generations get informed and consume content (38:12)
    Resources:
    VIM Group websiteBook: Marc Cloosterman - Future Proof Your Brand: Data-Driven Insights to Implement, Manage, and Optimise Your Brand Performance
    Connect with Marc:
    LinkedInTwitter
    Let's Connect!
    LinkedInTwitterInstagram
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    • 49 min
    36. Green Hornets on The Moon. The Incredible Story of George M. Low

    36. Green Hornets on The Moon. The Incredible Story of George M. Low

    This episode is the second part of the three episodes series about communication and marketing on NASA and the space programs. I had a fantastic conversation with Richard Jurek about George Low, the man who wrote the report on President Kennedy's desk when the administrator was looking for a big project after the Bay of Pigs to turn things around. 
    Richard, a marketing and public relations executive, is an author and space historian. He is the co-author of the critically acclaimed "Marketing the Moon: The Selling of the Apollo Lunar Program" (MIT Press, 2014) with David Meerman Scott, and a frequent article contributor to the Smithsonian's Air & Space magazine and website. He is a sought-after commentator and speaker on NASA history, especially concerning its historic public affairs efforts and pioneering brand journalism. He has appeared internationally in media outlets such as Forbes, Slate, NBC News, CBS News, Canadian Public Radio, Australian Public Radio, National Public Radio’s Market Place, BackStory with the History Guys, and The Joy Cardin Show. In addition to being a regular guest on the Science Channel’s NASA: Unexplained Files, he is also a consulting producer on the PBS/American Experience mini-series Chasing The Moon (July, 2019) by award-winning filmmaker Robert Stone. Jurek’s latest space history book is The Ultimate Engineer: The Remarkable Life of NASA’s Visionary Leader George M. Low (University of Nebraska Press, 2019).
    During this amazing conversation, Richard describes NASA's engineer's fantastic job, responsible for helping the US spaceflight advance and creating a system to ensure safety and excellence during the entire program. He also talked about Low's understanding of branding and how brilliantly he cut through the noise and made his voice being heard in a place where everyone was talking at the same time. 
    Some Questions I Ask:
    Can you tell us a little bit about George and his life as a refugee during World War II? (2:15)How did he come up with writing this document that inspired John F Kennedy to say "We're going to the Moon within 10 years"? (8:23)If you look at the way he engaged the politicians, what have you learned from that? (35:46)From the time he wrote the report to Kennedy, he's been in every central decision point in the NASA program, right?What did George Low mean by saying, "Avoid the smartest person in the room fallacy"? (50:46)
    In This Episode, You Will Learn:
    The Silicon Valley people of the '50s (7:41)The best writers listen before they speak and think before they write (16:21)Visiting contractors at night, uninvited, and making them accountable (22:32)The door that couldn't be opened and its lessons. Don't forget the user, don't forget your audience (48:35)Never delegate your decision-making process (53:47)
    Resources:
    Book: Richard Jurek - The Ultimate Engineer: The Remarkable Life of NASA's Visionary Leader George M. Low (Outward Odyssey: A People's History of Spaceflight) 
    Connect with Richard:
    LinkedIn
    Let's Connect!
    LinkedInTwitterInstagram
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    • 1 hr 5 min
    35. A Few Lines On A Screen, A Giant Leap for Literature

    35. A Few Lines On A Screen, A Giant Leap for Literature

    Someone said that there are only four types of stories: the doomed city under attack, the traveling of the lost soul, the big adventure searching for a treasure, and the sacrifice of a god-like creature. Therefore, every story ever told is a different version of one of the mentioned above. If we accept this as a truth, what makes a story great is not the characters' adventures but the way they're narrated. 
    That means even one of the most known stories in the modern world can captivate and steal the reader's attention.
    Today, I chat with David Meerman Scott, marketing strategist, entrepreneur, investor, marketing and growth speaker, bestselling author of 12 books, including "Fanocracy," "The New Rules of Marketing & PR," and "Marketing the Moon." We had a fantastic conversation about the incredible work Public Affairs did marketing the several space programs that led American astronauts to the moon. 
    In this episode, we talked about David's book Marketing the Moon. He kindly explained the central role NASA's Public Affairs office played in convincing the American people to finance the space projects. David also mentioned his experience meeting the astronauts that walked the moon surface, how he felt meeting his childhood heroes, and why they happily agreed on being interviewed by him for this book. He described the tactic used by the Public Affairs office to market the space programs, why they were so successful, and the differences between the American and Russian openness to information access. 
    Tune in and listen to Episode 35 of Moving Beyond Your Tribe and learn about the fascinating story behind the Apollo program.
    Some Questions I Ask:
    How was it to meet the astronauts? Did it fulfill your childhood dream of seeing them and getting their insights? (3:31)Could you tell us a little bit about the people who were setting up the moon's branding and kind of setting the stage for it? (8:48)What do you think about Disney and all the other components that made the space program interesting before the first launch? (12:32)What do you think about the storytelling around the branding? What were some of the things that you really thought they did effectively? (14:30)What aspect of the marketing was most effective? (25:44)From your perspective, what do you think we could draw from Marketing The Moon that we could take with us today? (29:29)
    In This Episode, You Will Learn:
    The spark that generated the writing of Marketing The Moon (2:53)A question asked thousands of times (4:27)Convincing the people to finance a space program (10:09)Astronauts are heroes (14:55)Pushing for live TV on the moon (19:11)Kennedy's smart move with Life Magazine (21:40)What organizations can learn from the Apollo program (30:32)
    Resources:
    Book: David Meerman Scott - Marketing the Moon: The Selling of the Apollo Lunar ProgramDavid Meerman Scott website
    Connect with David:
    LinkedInInstagramFacebookTwitter
    Let's Connect!
    LinkedInTwitterInstagram
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    • 36 min
    34. When Swimming Upstream Is The Only Option

    34. When Swimming Upstream Is The Only Option

    Each of us is good at something; the hard part, perhaps, is finding out what we are good at. But once we have that figured out, we need to be brave and walk towards the tiny light at the end of the tunnel. Our faith and courage will give us the strength to put the backpack on and slog into the tunnel, and we will see the light become brighter, and we will eventually emerge on the other side, victorious. 
    We must have an open mindset, never say no to new challenges, and, like in today's story, be willing to move beyond our tribes to expand our views. 
    Joining me today is Patti Pao - Founder and CEO at Restorsea LLC. She has a BS in Business Administration and Management from the University of California, in Berkeley, and a Master of Business Administration from the Harvard Business School. She has vast experience in Brand Management and sales. Patti worked as Sr. Manager in Avon, Vice President Brand Manager in David's Bridal, and CEO of The Pao Principle LLC. With Restorsea, she created the first efficacious, clinically-tested, naturally-derived anti-aging skincare line, thanks to her curiosity and talent.
    In this episode, we talked about when and how she decided she wasn't a good marketer, despite being a very successful one. She shared the incredible story of how a visit to a salmon hatchery in Norway ended up creating her successful skincare line. We spoke about what she learned from luxury goods and the "keep threading the needle" attitude. We also talked about how COVID affected her business and how the pandemic helped her discover she is a wartime leader. 
    Tune in and listen to Episode 34 of Moving Beyond Your Tribe and hear Patti's fantastic story about how moving beyond her tribe changed her life completely.
    Some Questions I Ask:
    What took you to Norway? (2:06)Sometimes we assume that you can take the same marketing formula somewhere else. Is that what you were seeing differently? (9:40)You decided to change your route to market, and then your investors asked "What are you doing?" How did you resolve it? (13:09)Tell us a little bit about your products. (17:57)Do people at all order the retail product? Or is it mostly the dermatology project now? (25:19)What do you think is next for Restorsea? (31:17)
    In This Episode, You Will Learn:
    Patti's first steps into discovering what she is good at (4:19)Pros and Cons of having celebrities advertising our products (11:34)A huge lesson learned about doctors and sales (14:11)Finding an enzyme in Norway - the start of everything (20:21)You can either sit and cry or look for a solution during a crisis (25:44)Patti's life hack (35:54)
    Resources:
    Restorsea websiteRestorsea InstagramRestorsea Facebook
    Connect with Patti:
    LinkedInInstagramClubhouse: @pattipao 
    Let's Connect!
    LinkedInTwitterInstagram
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    • 43 min
    33. The Art of Building Bridges Made of Words

    33. The Art of Building Bridges Made of Words

    When we think about what society needs to thrive and evolve, we all agree on having a financially balanced, just, affordable, healthy, environmentally conscious, sustainable, and prosperous society. Yet, we live in a bipolar, fractured model, impossible to reconcile. Perhaps the words used to describe the facts force us to pick a side of the discussion. We might have to pay attention to who is speaking and their interests before choosing a side to defend. 
    Today, joining me is Jared J. Brown, a government affairs consultant and former U.S. Senate aid at Senator Hatch's office. He played a primary role in the 2005 Tax Incentives Act, which promoted advanced vehicle technologies, alternative fuels for vehicles, and alt-fuel filling stations in the United States. Jared also led the 2007 tax credit for plugin and plugin/hybrid vehicles, focused on diversify transportations fuels, making them cheaper and cleaner. He also promoted laws to enhance geothermal and renewable power generation and carbon sequestration technologies. 
    In this episode, we talk about the power of language and how it can either divide or help us reach our goals. We also talk about how political groups have been using language to separate American people, despite having the same goals. Jared also explains how he cut through divisive language and brought together opposing parties to enact transformative laws with massive environmental and economic impacts on the American people. 
    Tune in and listen to Episode 33 of Moving Beyond Your Tribe to have a first-hand experience of the Senate dynamics and the law-making process. 

    Some Questions I Ask:
    Tell us a little bit about yourself and how you got to Senator Hatch's office (1:56)In policy, every political group has been using language to divide the American people, right? (10:10)How do you go beyond language? Because sometimes, people say something that doesn't resonate with what they want (14:44)So you would say the difference between the parties from your interpretation is that mandates are more a tactic that the democrats would use versus republicans using more of an incentive? (20:19)How did you then convince people that were not on your side to come together? (33:21)What did you learn from this process? (43:50)
    In This Episode, You Will Learn:
    Jared's realization about gatekeepers and policy (6:06)Language creates good and bad guys (9:59)The making of the 2005 Tax Incentive Act (15:09)Different ways of being a policymaker (19:06)The AADD principle (25:51)Focusing on the coincidences rather than the differences to achieve goals (45:37)
    Resources:
    The Council for A New Economy website
    Connect with Jared:
    LinkedInFacebook
    Let's Connect!
    LinkedInTwitterInstagram
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    • 1 hr 10 min

Customer Reviews

5.0 out of 5
14 Ratings

14 Ratings

Sourlands! ,

Powerful Exciting Journey with Endless Educational Nuggets!

Excellent podcast which has caused me to reexamine; what is my brand? How can I promote other's in a way that truly reflect their brands?

Thank you, Torund, for the journey through Kanab and for this thoughtful and educational listen.

Nancyfancypants1243 ,

Brilliant!

Lost in translation…we all can relate to that. It’s how we say it, what we say and how to better get our message across and understood. Torund offers valuable insight and information on how to do exactly that. Moving Beyond Acronyms is such a well timed and insightful podcast. Can’t wait to hear more!

L. Gunter ,

So powerful and timely!

Communication is everything, excellent communication is a sign of leadership. Great tips on how to ensure message is sent and received correctly.

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