21 episodes

Have you ever been surprised when your friends, boss or family do not understand you? “Never assume the obvious” states the late New York Times columnist William Safire. Never assume they understand you, because the obvious is that we get caught in our own circle of jargon, biases and tribes that can lead to misunderstanding resulting in disastrous consequences such as loss of profits, job & business opportunities, and even loss of friendships, clients and contracts.
The Moving Beyond Your Tribe podcast is where we talk about new ideas, new words, new approaches to stepping out of our comfort zones to break free from our assumptions and create bridges to new opportunities. 
I am your host Torund, a multipotentialite and political agnostic with a passion to bring all sides together through dynamic and thoughtful conversations. I am a wordsmith by trade bringing insightful perspectives from 15 years of helping CEOs, US Members of Congress, US Presidential campaigns, nonprofits and corporations move beyond their tribe to develop messages and campaigns that ignite lasting impact.  
On this podcast, I will bring on notable and diverse guests from all walks of life to give us tools to help us to be better leaders and colleagues, create stronger business culture, boost our productivity and profits, create impact on society with our message and more importantly, help us to be a Mensch.
Now, let's gets started. 

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Moving Beyond Your Tribe with Torund Bryhn Torund Bryhn

    • Business
    • 5.0 • 13 Ratings

Have you ever been surprised when your friends, boss or family do not understand you? “Never assume the obvious” states the late New York Times columnist William Safire. Never assume they understand you, because the obvious is that we get caught in our own circle of jargon, biases and tribes that can lead to misunderstanding resulting in disastrous consequences such as loss of profits, job & business opportunities, and even loss of friendships, clients and contracts.
The Moving Beyond Your Tribe podcast is where we talk about new ideas, new words, new approaches to stepping out of our comfort zones to break free from our assumptions and create bridges to new opportunities. 
I am your host Torund, a multipotentialite and political agnostic with a passion to bring all sides together through dynamic and thoughtful conversations. I am a wordsmith by trade bringing insightful perspectives from 15 years of helping CEOs, US Members of Congress, US Presidential campaigns, nonprofits and corporations move beyond their tribe to develop messages and campaigns that ignite lasting impact.  
On this podcast, I will bring on notable and diverse guests from all walks of life to give us tools to help us to be better leaders and colleagues, create stronger business culture, boost our productivity and profits, create impact on society with our message and more importantly, help us to be a Mensch.
Now, let's gets started. 

See acast.com/privacy for privacy and opt-out information.

    20. Stories from Sioux Falls: Kibbi McCormick - Building a Sense of Community Through Hospitality

    20. Stories from Sioux Falls: Kibbi McCormick - Building a Sense of Community Through Hospitality

    Sitting down with me today in the cozy Sioux Falls coffeehouse, ‘Josiah’s’, is business owner and hospitality extraordinaire, Kibbi McCormick! In this episode, Kibbi shares her journey to building what is now an established cafe and restaurant with a heavy emphasis on family orientation, as well as how ‘Josiah’s’ recurring enthusiasm has managed to repeatedly bring customers back over the years.    
    We discuss how Kibbi has approached her business from a marketing standpoint and capitalized on social networks such as Facebook, to create a sense of kinship with her customers, and how the brand has grown as a whole. We also chat about the recent effects of the Coronavirus and how both herself and other business owners in the area have responded to the restrictions of the pandemic. 
    To hear more, tune in to Episode 20 of Moving Beyond Your Tribe! 
    Some Questions I Ask:
    How did you get into the restaurant business? (3:40)How have you designed the ‘Josiah's’ brand? (4:36)How have you created a consistent enthusiasm that has brought customers back to your business over the years? (7:25)What are the values of ‘Josiah’s?’ (10:19)Has the pandemic changed anything for your cafe? (15:39)What advice would you give to someone wanting to run their own coffeehouse? (18:51)Do you use any life hacks that you can share with my listeners? (21:44)
    In This Episode You Will Learn:
    Some background on ‘Josiah’s’ & Its emphasis on creating a ‘community’ feel (1:08)Why Josiah Philips was such a huge inspiration for Kibbi’s cafe (5:52)Why playing an active part in the community is so important for Kibbi (9:00)‘Josiah’s’ marketing strategies & How they have utilized Facebook (12:08)How surrounding businesses have responded to Covid-19 (17:00)The journey behind the food at ‘Josiah’s’ (18:11)
    Let’s Connect!
    LinkedInTwitterInstagram
    Connect With Kibbi McCormick:
    ‘Josiah’s Coffeehouse’ - Facebook‘Josiah’s Coffeehouse’ - Instagram‘Josiah’s Coffeehouse’ - Website
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    • 23 min
    19. Expert Corner: Dennis Larsen - Quantifying Brand Reputation & Using Intangible Assets to Create Change

    19. Expert Corner: Dennis Larsen - Quantifying Brand Reputation & Using Intangible Assets to Create Change

    How much does a brand’s reputation inform our decision making? According to my guest today, quite a lot! 
    Dennis Larsen is an expert on Reputation Management, with a strong focus on genuine and meaningful outcomes in business. Using the skills he’s honed while studying communications and economics, as well as practical experience with esteemed leaders in business, he’s been able to provide solution-oriented advice and strategic brand implementations through his consulting work. 
    In this episode, Dennis and I discuss how reputation plays an integral role in both stakeholders’ and consumers’ opinions, the impact of ‘cancel culture’ in a broader business sense, and why organizations with high visibility and public perception have a responsibility to incite change within their industries. 
    If all of this has piqued your interest and you’re keen to learn more, then tune in to Episode 19 of Moving Beyond Your Tribe! 
    Some Questions I Ask:
    How did you make the move from economics and communications to now, brand reputation? (1:27)How do you measure a brand's profitability through something as intangible as reputation? (2:57)How have financial firms accounted for and quantified reputation? (5:33)What is the most immediate resolution that you’ve seen people use in order to change their reputation? (9:11)What changes have you seen in terms of communications and structural operations within a company? (10:43)What is your take on ‘cancel culture’ & Have you had experience with clients who have been on the receiving end of it? (14:43)Are you seeing leaders in business take a greater stance when it comes to political and social issues as a result of ‘cancel culture’? (16:16)Is the biggest risk you can take within your company one that surrounds internal culture and communications? (28:53)What is a life hack you have used that you can share with my listeners? (35:29)
    In This Episode You Will Learn:
    The connection that every brand has to reputation (3:15)Dennis’s insights on separating reputation from good will (4:33)How public perception of a company informs the decisions stakeholders will make (6:30) Why quantifiable and qualifiable reputation is equally as important (8:01)The responsibility that highly visible organizations have to create change within their industry (12:31)What the concept of ‘culture washing’ refers to (18:42)Dennis’ explanation of ‘culture mosaics’ (21:13)How reconciling brand mission and vision strengthens its overall culture (22:38)Some examples of how taking risks have paid off in business (27:34)How Covid-19 will affect reputation management from Dennis’s perspective (32:15)Dennis’s quick tips for small businesses (36:57)
    Connect With Torund Bryhn:
    LinkedInTwitterInstagram
    Connect With Dennis Larsen:
    LinkedIn‘Reputation-Inc’ - Website
    Resources:
    Book: ‘Shoe Dog’ Author, Phil KnightWebsite: ‘The Noun Project’ Website: ‘Slide Model’
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    • 40 min
    18. Expert Corner: Livi McKay - The Fight for Fair Cannabis Laws

    18. Expert Corner: Livi McKay - The Fight for Fair Cannabis Laws

    The conversation around marijuana and its use within medical contexts has been ongoing for so many years now, but are we any closer to finding a middle ground? 
    For many states across the US, the legalisation of medicinal and recreational cannabis has been the norm for some time, but for others it’s an ever evolving and complex issue that has landed many in some awful situations. An increasing number of unjust incarcerations have taken place as a result of racial profiling and outdated prohibition laws, making the fight for fairer practices on a Federal scale all the more important.    
    In today’s episode I’m joined by Livi McKay, Co-founder at ‘Natural Alternatives Now’ and passionate Cannabis Activist! Through her own experiences with chronic seizures, Livi had to reframe the way she thought about medicinal marijuana and unlearn many of her own misconceptions surrounding the substance. We’ll be discussing how the use of medical marijuana helped her personally, the historical contexts to some of the drug’s negative connotations, and how others have responded to Livi’s story.   
    To hear more, tune in to Episode 18 of Moving Beyond Your Tribe! 
    Some Questions I Ask:

    Why is the legalisation of free medical cannabis so important to you? (3:07)What did alternative medicine teach you about broaching the subject with others? (7:20)What has telling others about your medicinal use of cannabis taught you about communication? (9:51)Could you reflect on how the vernacular surrounding marijuana has evolved? (13:12)Do you think the medical marijuana industry has been successful in reframing the message surrounding the substance? (15:07)What are you and your team doing to help Sean and Eboni and similar unjust cannabis cases? (20:53)What is it that makes so many people want to get behind this movement? (25:35)What have you learned about yourself throughout all of this? (29:53)
    In This Episode You Will Learn:

    Some background on Livi McKay & The field of Cannabis Research during Covid-19 (0:51)What a ‘Grand Mal Seizure’ is (6:50)What Southerners’ attitudes are towards opioids and medicinal substances (9:19)The etymology of marijuana & Its historic connection to prohibition (11:15)Why ‘cannabis’ is more accurate to medicinal terminology (16:02)The story of Sean and Eboni Warsley & Why fair Federal Cannabis laws are so important (18:00)Why the issue surrounding the legalisation of medical marijuana is such a unifier for every community (23:33)Livi’s perspective on the progress of Sean and Eboni’s case (27:54)What my listeners can do to help Livi’s cause (32:12)
    Connect With Torund Bryhn:
    LinkedInTwitterInstagram
    Connect With Livi McKay:
    ‘Try Peace Coalition’ - Website‘Try Peace Coalition’ - Fundraiser‘Natural Alternatives Now’ - WebsiteEmail: info@nan.institute
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    • 34 min
    17. Expert Corner: Anne Steenstrup-Duch - Building Bridges Through Layered Communication

    17. Expert Corner: Anne Steenstrup-Duch - Building Bridges Through Layered Communication

    Communication is one of the most crucial elements of the world we live in today. In order to amplify our message in a clear, concise, and well thought out manner, it’s always beneficial to have a group of intelligent individuals driving the meaning home and creating lasting impact in the minds of the public.  
    My guest today is one who has carved out a career to defy and break through the barriers that are so often keeping the community from receiving much-needed information on topics within the scientific field. Anne Steenstrup-Duch works as a Communications Director at one of the largest independent research companies across all of Europe, ‘Sintef', and is also an active contributor to further developing research for clean energy that is built to be environmentally conscious and sustainable.    
    In this episode, we discuss some of the work Anne has undertaken on the fake snow campaign throughout Norway, what inspired her to become a better communicator with the likes of prominent politicians, researchers and scientists, and what she has learned through the process of regularly maintaining and contributing to the ‘Sintef' blog. 
    To learn more, tune in to Episode 17 of Moving Beyond Your Tribe!
    Some Questions I Ask:
    Could you talk a bit about your background within science and how you obtained a communications role? (2:10)What did you learn from the work you did on the fake snow campaign? (9:37)How do you tackle the process of inciting change, particularly as so many people out there are too stubborn to listen to a scientific perspective? (10:45)How do you create content that creates a bridge between dense scientific information and the public’s comprehension of it? (20:52)How would you define ‘Science Communication’? (24:20)What are your thoughts on Covid-19 and how it has affected the layers of communication within your industry? (32:18)How do you create credibility within your company and separate yourself from the false information that so many people are believing surrounding the Coronavirus? (34:53)What advice would you give to someone wanting to reach out to the scientific community and branch outside of their own tribe? (36:20)Do you have any ‘life hacks’ that you can share with my listeners? (37:37)
    In This Episode You Will Learn:
    How climate change and emotion impacted the development of the fake snow campaign at ‘Sintef’ (4:01)The layers that are present within science communication roles & Why Anne places emphasis on transparency within her work (6:46)Anne’s insights into how her marketing is adapted to suit the target markets her company is trying to get through to (11:38)Why Anne values quality readers when it comes to blogging (13:18)What inspired the creation of the ‘Sintef’ blog (15:00)How Anne helps the public accept and understand science (25:02)Anne’s explanation of ‘OSHA’ wind research & How she brought prominent politicians and researchers together to increase its visibility (26:07)How Covid-19 has increased scientists’ ability to cooperate across borders (33:57)
    Connect With Torund Bryhn:
    LinkedInTwitterInstagram
    Connect With Anne Steenstrup-Duch:
    LinkedInTwitter‘Sintef’ - Website‘Sintef' - Blog‘Sintef Energy’
    Resources:
    Article: ‘How To Write A Science Blog’ Author, Anne Steenstrup-DuchArticle: ‘Don’t Burn Your Christmas Tree In The Fireplace!’ Author, Morten SeljeskogArticle: ‘What Are Phase Change Materials?’ Author, Alexis Savault
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    • 41 min
    16. Stories from Kanab: Marc Grow - Finding Fun Within Your Brand & How ‘Find The Spine’ Has Galvanized The Community Through Covid-19

    16. Stories from Kanab: Marc Grow - Finding Fun Within Your Brand & How ‘Find The Spine’ Has Galvanized The Community Through Covid-19

    Creativity is something that tends to get lost in the noise of business. For many out there who are running startups or companies of their own, it can be hard to decide which ideas get put into practice and to navigate bringing new projects into an already existing structure. 
    Joining me today is Chiropractor and Co-Creator of the much loved city-wide scavenger hunt, ‘Find The Spine’, Marc Grow! Marc shares his experience on how this project came to be what it is today and how the community has played such a huge part in its development, making it an all the more inclusive activity for everyone involved. 
    He also gives insight into how sponsors and marketing practices have influenced the direction of this event, how this year’s hunt has differed from its predecessors in the midst of Covid-19, as well as advice for other businesses wanting to adopt similar ideas for their own brand and are curious on how to incorporate fun concepts into their marketing strategies.   
    To learn more, tune in to Episode 16 of Moving Beyond Your Tribe! 
    Some Questions I Ask:
    Could you explain what ‘Find The Spine’ is? (4:24)How did you get people excited about this project? (7:05)What have you learned from hosting this event over the years? (9:48)How have you experienced the scavenger hunt this year while in the midst of the Coronavirus? (12:00)What advice would you give to your younger self when first approaching this idea in terms of bringing in revenue? (14:28)How do you find the time to organize an event like this? (21:59)Could you talk about the ‘Find The Spine’ Facebook Page & How it traffics? (27:55)What three points would you want someone to take into consideration if they wanted to run a similar event for their business? (29:14)
    In This Episode You Will Learn:
    A brief background on Marc Grow & How he became involved in the chiropractic field (1:15)The response Marc has had to ‘Find The Spine’ (7:53)The community aspects to this project & How the hunt has been expanded on throughout the time it’s been running (8:47)How ‘Find The Spine’ has galvanized the community through Covid-19 (13:48)How Marc incorporated sponsors into this project through the shirts he was making (15:15)The international reach that ‘Find The Spine’ has had & How much of a say sponsors have had over the game’s structure (18:35)The process behind structuring the hunt & How the event is marketed before and during it’s running time (23:07)
    Connect With Torund Bryhn:
    LinkedInTwitterInstagram
    Connect With Marc Grow:
    Find the Spine Facebook PageFind the Spine WebsiteFind the Spine InstagramGrow Chiropractic Kanab Facebook PageGrow Chiropractic Kanab WebsiteGrow Chiropractic Kanab Instagram
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    • 32 min
    15 .Expert Corner: Michaëlle Gocko - Conversations About Race Across Continents & Bridging the Educational Disparity Within Minority Groups

    15 .Expert Corner: Michaëlle Gocko - Conversations About Race Across Continents & Bridging the Educational Disparity Within Minority Groups

    Conversations surrounding racism and the systemic injustices that minority groups face each and every day are becoming more prevalent as the days pass. With the undeniable evidence of police brutality that has been brought to the forefront this year and in many before it, the discourse we have with each other is beginning to change, in many ways, for the better. 
    Continuing on from my insightful discussion with Myrtle Jones, today I sit down with Michaëlle Gocko, an expert in the field of Strategy Marketing and Entrepreneurship and Founder of ‘Rise Up Conseils’. Through her work, she has given opportunities to French Africans across the country to carve out their own space within education and their chosen fields, bridging the gap that many people in those communities face when seeking out job prospects. 
    It’s imperative that we create a dialogue around this topic, particularly as the ‘Black Lives Matter’ movement has gained more and more traction over the past few months, imploring individuals to reflect and stand up for what’s right. In this episode, we will dive into these issues, as well as explore the importance of having a strong mindset and holding a willingness to listen to other’s points of view. 
    Tune in to Episode 15 of the Moving Beyond Your Tribe Podcast to hear more!
    Some Questions I Ask:
    Could you talk a little bit about yourself and your upbringing? (1:35)Can you recall the racism you experienced first hand in University? (4:51)Could you expand on the inspiration behind ‘Rise Up Conseils’ & What the company’s work consists of? (12:52)How do you incorporate hope into your mindset when you are battling racism that is systematic? (17:11)What are your thoughts on how we can create an open dialogue on race and be able to participate in conversations that feel initially uncomfortable? (19:51)How can we check our ego at the door when it comes to listening to each other? (28:28)What words can we use to act as better bridge builders? (38:39)
    In This Episode You Will Learn:
    The culmination of ‘Rise Up Conseils’ & The contrast of that journey compared to Michaëlle’s early years in business school (6:36)The multiple layers to Michaëlle’s cultural background & How that influenced the way she felt over her identity (8:55)What led Michaëlle to create ‘Rise Up Conseils’ (10:07)Michaëlle’s perspective on how we can bridge the gap between each other’s personal biases (24:18)How the discussions around racism in the media differ within France and the U.S & What measuring our goals and taking social action looks like (31:54)
    Connect With Torund Bryhn:
    LinkedInTwitterInstagram
    Connect With Michaëlle Gocko:
    LinkedInMichaëlle Gocko - Twitter‘Rise Up Conseils’ - Twitter‘Rise Up Conseils’ - Facebook‘Rise Up Conseils’ - Instagram‘Rise Up Conseils’ - Website
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    • 41 min

Customer Reviews

5.0 out of 5
13 Ratings

13 Ratings

Sourlands! ,

Powerful Exciting Journey with Endless Educational Nuggets!

Excellent podcast which has caused me to reexamine; what is my brand? How can I promote other's in a way that truly reflect their brands?

Thank you, Torund, for the journey through Kanab and for this thoughtful and educational listen.

Nancyfancypants1243 ,

Brilliant!

Lost in translation…we all can relate to that. It’s how we say it, what we say and how to better get our message across and understood. Torund offers valuable insight and information on how to do exactly that. Moving Beyond Acronyms is such a well timed and insightful podcast. Can’t wait to hear more!

L. Gunter ,

So powerful and timely!

Communication is everything, excellent communication is a sign of leadership. Great tips on how to ensure message is sent and received correctly.

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