Moving from "Waste Not" Aphorisms to Action - One Town and Product at a Time Sustain What?

I just had a solutions-focused waste-cutting Sustain What chat with two marvelous guides - Edward Humes, the Pulitzer-winning author of Total Garbage - How We Can Fix Our Waste and Heal Our World (following up on his 2012 book Garbology - Our Dirty Love Affair with Trash); and Sarah K. Nichols, who’s driven some of the most significant innovations in state policy around waste reduction and now works for an innovative beverage container recycling company called Clynk. There’s more about Clynk below.
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Nichols, who’s featured in Humes’ book, was a prime force shaping the successful 2021 effort to expand Maine’s “Extended Producer Responsibility” (EPR) laws to cover packaging - making it the first state in the nation to do so, shifting the financial burden for recycling to corporations from local communities.
As the trade publication Packaging World has reported, the final regulations are emerging this year and are sorely needed, given the straining recycling budgets of many Maine municipalities (including our budget-strapped town):
Many Maine communities have suspended or cut back their recycling programs because of limited options and rising costs for managing these materials, sending them to landfills instead. With landfills throughout the state nearing capacity, this temporary solution creates another expensive problem: expanding existing landfills.
In our conversation, Nichols explained that corporations aren’t always the enemy, pointing to the leadership of one of Maine’s largest craft beer producers, Allagash Brewing Company. Read Allagash’s page extolling the virtues of EPR.
Every town needs a change-making “Marge”
I love how this section of Humes’ book on Nichols echoes what Jigar Shah, who leads the Biden administration’s loan program for clean energy, has called for - an army of local doers and changemakers willing to put in time to be sure their communities can access billions in federal assets:
Nichols worked on this for eight years, explaining that her idea wasn't a tax on businesses, as they would surely claim, but a long-overdue bill for picking up after their mess. She made her pitch, with plenty of data to back it up, at town council after town council, business by business, and during an endless number of rubber-chicken lunches and dinners with volunteer groups and civic organizations. Nichols's environmental organization is respected but small, so she recruited a statewide army of community volunteers to build support and spread the word about her recycling makeover at the local level. She calls this force her "Marges"- named for her first volunteer in an earlier environmental campaign. She defines a Marge as someone who's already an environmental advocate, but who needs some help on how to take action effectively. The Marges have become a force to be reckoned with in Maine, Nichols's not-so-secret weapon.
Similar laws are in the works in many other states and Nichols’ former employer, the Natural Resources Council of Maine, has a 10-tips sheet available for anyone elsewhere hoping to smooth the path to a more rational and effective system for reducing and recycling package.
Humes book is filled with remarkable examples of communities - with no red or blue divide - and companies finding ways to cut waste of all kinds - from trash to energy to greenhouse gas emissions. Here are a few examples from his website, edwardhumes.com:
Here’s a video primer on Clynk’s innovative approach to beverage container redemption:
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