MPG - The Path Forward Podcast Market Performance Group (MPG)

Warehouse clubs continue to transform retail, winning market share from supermarkets and supercenters as they win the hearts and minds of more and more members – all thanks to a value proposition that combines bulk value with a “treasure hunt” experience. For national brands and increasingly, DTC brands, the big goal is to get in the Club Store basket. But what does it really take to get there – and then stay on shelf?
Join Bryan Gildenberg for a robust discussion with two of the country’s leading voices in Club: MPG EVP Todd Matherly, a former senior merchant and long-time veteran of Walmart and Sam’s Club, and MPG Sr. Director Carla Pettigrew, a former Johnson & Johnson Sales Executive with extensive experience driving sales growth and penetration at Costco and the Warehouse Club channel. Together, they share valuable insights from the buyer and supplier sides, on topics that include: 
What makes Club more challenging than traditional retail? What is an item merchant looking for?What are the top three things brands need to gain Club distribution? What’s critical to stay on-shelf?What are the most common mistakes suppliers make with Costco and Sam’s Club?How do Costco and Sam’s Club members differ, and how are they targeted differently? How do eCommerce and retail media fit into Costco and Sam’s Club’s overall strategies?  
Check out our MPG Path Forward podcast on YouTube or listen to us on your favorite listening connection, including Apple Podcasts, Spotify, Google Podcasts, Amazon Music, and many more! Subscribe to our podcast RSS feed at https://feeds.transistor.fm/mpg-the-path-forward-podcast
 
For more insights on how MPG can help your business win in the Club channel, connect with Todd Matherly at todd.matherly@mpgllc.com or Carla Pettigrew at Carla.pettigrew@mpgllc.com

With 600+ #Retail Media Networks today, each operating in a #walledgarden, many brands are finding it touch to determine where to put their money for best ROI. How can you evaluate performance across #RMN partners? Which KPIs are most meaningful? What should we use to connect the dots between #ad exposure and #sales?
Join IAB‘s Jeff Bustos, Andy Murray of BigQuest, MPG OmniCommerce Acceleration Lead Heather Campain, and Confluencer Commerce CEO Bryan Gildenberg as they share the latest thinking on what really counts today in retail media. 
Among the topics they’ll discuss:
Are we getting closer to a standardized approach? How can we best evaluate performance across #RMN partners? What should we be using to connect the dots between #ad exposure and #sales?What should be the role of ROAS? How does incrementality help differentiate the effectiveness of an RMN?What’s needed from #brands, networks, agencies and adtech to better manage this complex ecosystem?As a leading end-to-end, strategy & services omnichannel commerce agency, MPG is passionate about sharing best practices and charting the best PATH FORWARD for brands in the fast-changing omnichannel environment.

Retail Media Networks (RMNs) are receiving enormous attention and energy right now, as literally hundreds of retail and retail-related ecosystems look to monetize their value as advertising platforms. The speed of investment and start-up of so many RMNs have caught many CPGs off balance. While this breathless enthusiasm is yielding great opportunities, there is also confusion and frustration among the brands and agencies trying to leverage these platforms for success.
Listen to our discussion about the strategic PATH FORWARD, from promise to practice, for brand success in a retail media network world.  Retail media legend Andy Murray of BigQuest joins MPG Omnichannel Strategy leader Larissa Dannenberg and Confluencer Commerce CEO Bryan Gildenberg for a robust discussion; hear their thoughts on how retailers will further develop their capabilities and how brands can best turn retail media initiatives into real and sustainable success.

In this podcast, Bryan, Andy and Larissa discuss:
What is the promise of retail media today? The opportunities? The watchouts?
What role should retail media play in terms of awareness and/or conversion? Where does it come in on the purchase journey? 
How can brands more effectively use retail media to optimize the shopper experience and drive better performance? 
How should brands approach the largely untapped in-store retail media opportunity to create a frictionless shopping experience?
Without standardization, how do we know which metrics to use to know if our RMN investment is working?