Multi-Billion Dollar Digital Toy Opportunity with Will Weinraub | Overpriced JPEGs #52 The Carly P Reilly Show

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On this episode of Overpriced JPEGs, Carly welcomes Will Weinraub, the CEO & Co-Founder of OnChain Studios, the parent company of Cryptoys, which is backed by Dapper Labs and backed and has a licensing partnership with Mattel.
Carly and Will cover a ton of fascinating topics in today’s episode: Why more projects aren’t targeting younger demographics? The reasoning for building Cryptoys on Flow, how Will and the Cryptoys team are building for longevity, and so much more!
Stick around until the end of the show for a special offer for all OPJ listeners!! Private Beta?!? Details at the end of the show :)
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Timestamps:
0:00 Intro
3:04 Founding Story of Cryptoys
7:23 Early Days of Cryptoys
8:38 Toyetic
11:50 Targeting Younger Demographics
15:58 Unboxing Dynamic
20:13 Why the Toyetic Path
22:41 Late Launch & the Past 2 Years
26:24 Why Not Go the PFP Route
30:05 Cryptoys Roadmap
32:50 Price Point
33:36 The Marketing Strategy
35:03 Tailored For Kids
41:25 The Mattel Partnership/Licensing
46:35 Masters of the Universe Fan Reactions
49:44 FunkoPop Success
52:23 Cryptoys Lore
54:40 Beanie Babies
55:30 Creating a Brand From Day One
59:15 Story & Gaming Moats
1:01:30 Maintaining Longevity
1:04:20 Building on the Flow Blockchain
1:07:32 Takeaways From the Flow Ecosystem
1:11:54 The Biggest Risk
1:14:13 Closing
1:14:33 Special OPJ Offer
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Resources:
Will Weinraub
https://twitter.com/willweinraub 
Cryptoys
https://twitter.com/Cryptoys 
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Not financial or tax advice. This channel is strictly educational and is not investment advice or a solicitation to buy or sell any assets or to make any financial decisions. This video is not tax advice. Talk to your accountant. Do your own research.
Disclosure. From time-to-time I may add links in this newsletter to products I use. I may receive commission if you make a purchase through one of these links. Additionally, the Bankless writers hold crypto assets. See our investment disclosures here:
https://newsletter.banklesshq.com/p/bankless-disclosures