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Have you ever thought about changing your employee recruiting strategy to focus first on repelling the wrong candidates and then compelling the right ones? One of the biggest challenges I hear from our clients and business leaders around the country is that they cannot find the right people or enough people. What if one of contributing problems to finding the right people is that you don’t have an employer brand to communicate to potential new hires, new leaders, or new franchisees what is important to you ?
Our guest today is Bryan Adams, who shares with us the details on what an employer brand is and how to create one that compels and repels the right potential new hires.


TODAY'S WIN-WIN:
Compel and Repel job applicants with your employee branding.

LINKS FROM THE EPISODE:
You can visit our guest's websites at: https://www.ph-creative.com/Get a copy of Bryan's Book: https://www.amazon.com/Give-Get-Employer-Branding-Belonging/dp/1544507062/ref=tmm_pap_swatch_0?_encoding=UTF8&qid=1679250005&sr=8-1-fkmr0Connect with our guest on social:https://www.instagram.com/ph.creativelife/https://www.linkedin.com/in/bryanadams1/https://www.facebook.com/Ph.Headquarters https://www.youtube.com/user/PhCreativeVideoP If you are ready to franchise your business or take it to the next level: CLICK HERE.ABOUT OUR GUEST:
Bryan is the CEO and founder of Ph.Creative, which is recognized as one of the leading employer brand agencies in the world. Ph.Creative specializes in building world-class employer brand and talent engagement strategy for companies such as Apple, American Airlines, British Telecom and Virgin. 
Bryan is a specialist speaker and a 2x best-selling author of ‘Getting Goosebumps’ (2015) and ‘Give & Get Employer Branding’(2020). 
ABOUT BIG SKY FRANCHISE TEAM:
This episode is powered by Big Sky Franchise Team. If you are ready to talk about franchising your business you can schedule your free, no-obligation, franchise consultation online at: https://bigskyfranchiseteam.com/ or by calling Big Sky Franchise Team at: 855-824-4759.   

You are familiar with analytics when it comes to offensive strategies in marketing and sales, but how do you use analytics as a defensive tool to create strategies to reduce costs and prevent shrinkage?  
Our guest today is Russ Hawkins, who is the President and CEO of the leading data technology company, Agilence. Russ has spent over 35 years in the technology industry, helping established organizations and small start-ups reach their full potential by driving change from the "inside."

TODAY'S WIN-WIN:
Take action on the ideas and data you currently have otherwise someone else will.

LINKS FROM THE EPISODE:
You can visit our guest's websites at: https://www.agilenceinc.com/If you are ready to franchise your business or take it to the next level: CLICK HERE.ABOUT OUR GUEST:
 Russ Hawkins is the President and CEO of the leading data technology company, Agilence. Russ has spent over 35 years in the technology industry, helping established organizations and small start-ups reach their full potential by driving change from the "inside." 


ABOUT BIG SKY FRANCHISE TEAM:
This episode is powered by Big Sky Franchise Team. If you are ready to talk about franchising your business you can schedule your free, no-obligation, franchise consultation online at: https://bigskyfranchiseteam.com/ or by calling Big Sky Franchise Team at: 855-824-4759.   

Did you know that the semi-absentee franchise owner and multi-unit franchise owner is on the rise? And did you know that the majority of franchisors are in non-food franchising? It is not to say that food franchises are unimportant, but it is a common misunderstanding with franchising.  
I am so pleased to have our guest, and someone I have worked together with for several years. We actually work as counterparts. Our company helps a business owner franchise their company and then Jon and his company can help find franchisees for franchisors. 
Our guest today is Jon Ostenson, who recently released his book, “Non-Food Franchising.” You can download a free copy of his book on his website: www.franbridgeconsulting.com. 

TODAY'S WIN-WIN:
Working with Franchise Brokers like Jon, help franchise candidates find the right franchise to buy and franchisors grow their system.

LINKS FROM THE EPISODE:
You can visit our guest's websites at: https://franbridgeconsulting.com/Connect with Jon on LinkedIn: https://www.linkedin.com/in/jonostenson/If you are ready to franchise your business or take it to the next level: CLICK HERE.
ABOUT OUR GUEST:
Jon is a top 1% national franchise broker, investor, author, and international speaker specializing in the area he has coined as ‘Non-Food Franchising’. Having served as the President of an Inc. 500 franchise system and now as a multi-brand franchisee, himself, Jon is uniquely positioned to educate others on franchising and franchise selection.  
Jon serves as CEO of FranBridge Consulting and has helped thousands of entrepreneurs and investors explore business ownership and investment opportunities. 
Jon is the author of the book “Non-Food Franchising’’ and is a frequent contributor and thought leader for publications on the topic of franchising and franchise investments. Prior to FranBridge, Jon was the President of a national franchise system with more than 200 locations


ABOUT BIG SKY FRANCHISE TEAM:
This episode is powered by Big Sky Franchise Team. If you are ready to talk about franchising your business you can schedule your free, no-obligation, franchise consultation online at: https://bigskyfranchiseteam.com/ or by calling Big Sky Franchise Team at: 855-824-4759.   

Have you tried getting publicity or PR for your company in the past? How did it go? Have you struggled with garnering the right kind of media attention to build your company's reputation? If this is you, then today’s podcast is for you.  
Our guest today is Mickie Kennedy, who founded eReleases 24 years ago to help small businesses, authors, and startups increase their visibility and credibility through press release marketing. Ereleases has a database with nearly 1 million journalists, 750,000 bloggers and influencers, and 5,000 syndicated submission sites.  
Mickie is giving our listeners a free master class on how to build a PR campaign at: ereleases.com/plan.

TODAY'S WIN-WIN:
Use split testing in all areas of your business, not just digital marketing.

LINKS FROM THE EPISODE:
FREE master class on PR strategy:  https://www.ereleases.com/plan/You can visit our guest's websites at: https://www.ereleases.com/ https://twitter.com/ereleaseshttps://www.facebook.com/ereleases.press.release.distribution https://www.instagram.com/ereleasespr/https://www.linkedin.com/in/publicity/ If you are ready to franchise your business or take it to the next level: CLICK HERE.
ABOUT OUR GUEST:
Mickie Kennedy founded eReleases 24 years ago to help small businesses, authors, and startups increase their visibility and credibility through press release marketing. He lives in the Baltimore area. 


ABOUT BIG SKY FRANCHISE TEAM:
This episode is powered by Big Sky Franchise Team. If you are ready to talk about franchising your business you can schedule your free, no-obligation, franchise consultation online at: https://bigskyfranchiseteam.com/ or by calling Big Sky Franchise Team at: 855-824-4759.   

How well do you think your company’s processes are documented? If a person in a key role left today, would it create a vulnerability? Documenting and creating processes is always a popular topic of discussion and that’s exactly why we brought our guest, Ryan Niddel on to the show. 
LINKS FROM THE EPISODE:
You can visit our guest's websites at: https://ryanniddel.com/ LinkedIn: https://www.linkedin.com/in/exitwealthy/ Instagram: https://www.instagram.com/ryanniddelstrategies/ Facebook: https://www.facebook.com/RyanNiddelStrategies If you are ready to franchise your business or take it to the next level: CLICK HERE.
ABOUT OUR GUEST:
Ryan Niddel is a CEO, Board Member and Entrepreneur. He is also the leading authority on improving revenue of companies by improving EBITDA through increased operational efficiency, lean manufacturing principles and more. He has helped with the acquisition or exit of more than 11 companies while seeing their collective revenue surpass more than $237M. Niddel has successfully tripled the revenue of more than 5 companies in under 2 1/2 years adding an extra $950M in valuations.  

Niddel began his entrepreneurial journey at the age of 10 with a local lawn mowing operation which led to being taken under the wing of a local businessman and being mentored starting at the age of 14. He currently is a principal in a private equity group, the CEO of two 8-figure companies, and sits on the board of directors for several other companies. He has built a reputation as Ohio's top business growth specialist, and as someone able to rapidly improve the profitability of a company in order to achieve a higher valuation and sell for significantly more revenue.


ABOUT BIG SKY FRANCHISE TEAM:
This episode is powered by Big Sky Franchise Team. If you are ready to talk about franchising your business you can schedule your free, no-obligation, franchise consultation online at: https://bigskyfranchiseteam.com/ or by calling Big Sky Franchise Team at: 855-824-4759.   

How do you love your team at work? I don’t mean in a romantic way. I mean, how do you show your team that they are valued and cared about? And more specifically, how do you love your sales team that does not include their bonus or commission? Showing compassion and love to sales people seems to be the last department in an organization someone would think about giving love to and our guest today, Helen Fanucci, is setting out to change that.

LINKS FROM THE EPISODE:
You can visit our guest's websites at: https://loveyourteam.com/Buy a copy of Helen's book on AMAZON.com. LinkedIn: https://www.linkedin.com/in/helenfanucci/If you are ready to franchise your business or take it to the next level: CLICK HERE.
ABOUT OUR GUEST:
Helen Fanucci is an MIT-trained engineer who has built her reputation and career managing teams responsible for billions of dollars of quota. She developed the Love Your Team system of sales management over a 25-year career on the front lines at top tech companies including Apple, Sun Microsystems, IBM, and Microsoft. Helen’s first book, Love Your Team, A Survival Guide for Sales Managers in a Hybrid World, is available on Amazon. She also hosts the Love Your Team podcast, which focuses on retaining top talent and building high-performing teams. 


ABOUT BIG SKY FRANCHISE TEAM:
This episode is powered by Big Sky Franchise Team. If you are ready to talk about franchising your business you can schedule your free, no-obligation, franchise consultation online at: https://bigskyfranchiseteam.com/ or by calling Big Sky Franchise Team at: 855-824-4759.