Mushrooms, Cannabis, and Comedy with Robert Johnson, CEO of Mycroboost

Robert Johnson is the founder & CEO of premium mushroom product company Mycroboost and supplements manufacturer Custom Capsule Consultants. He's a cannabis and hemp industry veteran, health product expert, psychedelic advocate and seasoned entrepreneur with a 20-year track record of launching successful startup businesses in new and emerging markets. His pioneering product innovations and keen insights into the future of the health marketplace have made him a sought-after consultant, conference speaker, and op-ed contributor. His bylines cannabis, hemp, Delta 8, kratom, and mushrooms of all kinds have appeared in Rolling Stone, Cannabis Industry Daily, MG Magazine, Natural Products Insider, Nutraceuticals World, Nutritional Outlook, and Green Entrepreneur. (0:00) Introduction and discussion on the popularity of weed and mushroom products (1:31) Introduction of guest Robert Johnson, CEO of Microboost (4:17) Initial challenges and strategies in the cannabis business (9:19) Current regulations for marketing cannabis and THC infused products (14:06) Reflection on the legalization of cannabinoids and its consequences (30:01) Origins of Micro Boost and the challenges in the supplement industry (35:16) Role of celebrity endorsements in the mushroom industry (41:08) Intertwining of comedy and entrepreneurship in Robert's career (46:32) Transition from comedy to public speaking and the importance of authenticity in marketing