6 episodes

Music is deeply integrated in todays marketing and branding and brands benefit from all the effects that music has on people. This show gives you insights in how inspiring and leading people working for brands and agencies use music to engage audiences, create emotional experiences and strategic benefits for brands.

Music for Brands – Why music is an opportunity for brands to grow Music for Brands – Why music is an opportunity for brands to grow

    • Business

Music is deeply integrated in todays marketing and branding and brands benefit from all the effects that music has on people. This show gives you insights in how inspiring and leading people working for brands and agencies use music to engage audiences, create emotional experiences and strategic benefits for brands.

    Music for brands – #6 music in digital storytelling with Vera Steinhäuser (in German)

    Music for brands – #6 music in digital storytelling with Vera Steinhäuser (in German)

    In episode #6 we talk to Vera Steinhäuser about successful how digital brands can benefit from music.

    • 15 min
    Music for Brands #5 – why radio is solitude management with Christian Salic

    Music for Brands #5 – why radio is solitude management with Christian Salic

    In episode #5 we are talking to Christian Salic who runs his own agency at the intersection of advertising, design and digital. We talk about radio and advertising and why good radio is more about seeing images than it is about listening.      

    • 19 min
    Music for brands – #4 music in branded spaces with Franz Riebenbauer

    Music for brands – #4 music in branded spaces with Franz Riebenbauer

    In episode #4 we talk to Franz Riebenbauer from Riebenbauer Design about how music plays a key role in the success of a branded space and why the sound of fear on a high-speed race car track is nearly silent.

    • 12 min
    Music for brands – Episode #3 with Jakob Reisinger

    Music for brands – Episode #3 with Jakob Reisinger

    In episode three we talk to Jakob Reisinger from Austrian brand ATOMIC. He will tell us why music contributes to the success of a piece of content production and why a strong music profile is an important part in differentiating your brand from your competitors.  

    • 12 min
    Music for brands – Episode #2 with Andreas Putz

    Music for brands – Episode #2 with Andreas Putz

    Music is 50% of the impact in moving pictures and why humming a song can save lives.

    • 19 min
    Music for brands – Episode #1 with Mike John

    Music for brands – Episode #1 with Mike John

    How music helps digital brands like PUMA and Corona with LOOP agency's CEO Mike John

    • 27 min

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