41 episodes

Music Marketing Manifesto is a leading resource for today's DIY musicians, hosted by John Oszajca. John is a Music Marketing Expert, a Former Major Label Recording Artist, and one of the pioneers of Direct To Fan Marketing in the Music Industry.

Music Marketing Manifesto Podcast – Music Marketing Manifesto Music Marketing Manifesto Podcast – Music Marketing Manifesto

    • Music
    • 4.7, 69 Ratings

Music Marketing Manifesto is a leading resource for today's DIY musicians, hosted by John Oszajca. John is a Music Marketing Expert, a Former Major Label Recording Artist, and one of the pioneers of Direct To Fan Marketing in the Music Industry.

    The Art & Science of Playlist Promotion

    The Art & Science of Playlist Promotion

    In episode #42 of the Music Marketing Manifesto Podcast we chat with Michael Sloane, the CEO of StreamingPromotions.com about the art and science of getting your music on more Spotify playlists. As many of you know, the streaming promotion landscape is littered with charlatans and low quality promotion services that can hurt your music career […]

    • 1 hr 21 min
    Learn How To Generate Income From Your Music on Twitch

    Learn How To Generate Income From Your Music on Twitch

    In episode #41 of the Music Marketing Manifesto Podcast we will speak with Karen Allen the author if “Twitch for Musicians” about how musicians can use the world’s largest streaming platform for gamers to grow their fan base and potentially generate a full-time income from their music. I also want to remind everyone that I […]

    • 1 hr 21 min
    Lockdown: The Best Way To Generate Revenue From Your Music During The Global Pandemic

    Lockdown: The Best Way To Generate Revenue From Your Music During The Global Pandemic

    The current global pandemic has had a tremendous impact on musicians. The loss of the ability to perform live, the fact that our fans have less money to spend on non-essential items, and the fact that many of us have lost our day jobs during this time has really hit musicians hard. In the wake […]

    • 1 hr 41 min
    Stepping Stones: What It Takes To Go From The Rehearsal Room To Performing In Arenas

    Stepping Stones: What It Takes To Go From The Rehearsal Room To Performing In Arenas

    Niels Schroeter from NCS Entertainment and Blue Élan Records once introduced me to a very important concept: Not every marketing tactic is right for every artist, and the next step an artist should take is really determined by where their career is at, and where they want to take it.



    This is important because so often I see artists spending thousands of dollars on promotions that stand very little chance of working because they are simply not ready for it, or because it's the wrong prescription for their genre.



    This was one of those nuggets that I have repeated more times than I can count, and so I thought... Why don't we get Niels on the podcast to explain this himself.



    Niels is a very smart guy who has been there and done that in just about every aspect of the music business. He's worked in A & R, product development, artist management, music marketing, and as a general manager of several labels.



    In episode #39 of the Music Marketing Manifesto Podcast I ask Niels to explain his concept of "Stepping Stones" and to walk us through just what it takes to go from the very beginning of one's career, to becoming an international act. This is one of the more substantial conversations we've had on the podcast in a long time. I really think you're going to dig it.

    • 1 hr 18 min
    LIVE Music Marketing Q & A – Replay

    LIVE Music Marketing Q & A – Replay

    In episode #38 of the Music Marketing Manifesto Podcast we are going to be doing something a bit different...



    This episode consists of the audio taken from a LIVE Music Marketing Q & A that I held earlier today.



    It is MUCH longer than the average MMM podcast episode and clocks in at 2.5 hours. That was me being obsessive about trying to answer everyone's questions :-)



    But there were some incredible questions and I think you'll find that there is a LOT of little light bulb moments throughout this Q & A.



    If you are interested in grabbing the 60% off Cyber Monday discount mentioned in the podcast, you can click here to get the discount: https://www.musicmarketingmanifesto.com/cyber-monday/



    Just make sure you act before Thursday, December 5th, at Midnight Pacific (which is when the discount expires.

    • 2 hr 36 min
    Branding for Musicians: What It Is and Why It Matters…

    Branding for Musicians: What It Is and Why It Matters…

    When a musician comes to me with a troubled marketing campaign, 9 times out of 10 the issue is in the branding...



    However, branding is one of those ambiguous words that most people think they understand but seldom truly do.  Musicians tend to associate it more with the simpler concept of "image", "genre", or "niche". But branding goes much deeper than that.



    Ultimately your brand is your core identity; it's what makes you unique and stand out from the hundreds of thousands of other musicians out there making similar music.



    Your brand is the succinct expression of your unique qualities, and when well crafted, it creates a shortcut to the mind of your potential fans and makes all of your career decisions much much clearer; from the font you use on your website, to the targeting options you choose, to the content that you share with your fans.



    If you're not completely clear on what your brand is, then you're winging it. And if you're winging it, the odds are stacked against you...



    In episode #37 of the Music Marketing Manifesto Podcast I go into depth on my concept of "brand".  I explain what it is, why it's so important, and outline a few actionable steps that you can take right now to better develop your brand.

    • 30 min

Customer Reviews

4.7 out of 5
69 Ratings

69 Ratings

j.woahhh (!!!) ,

a "must-listen" for musicians and dreamers (!!!)

i discovered john oszajca from youtuber Kevin Goetz, and WOW!!!

i fell in love with this podcast and binged the junk out of it, listening to multiple episodes per day whenever i had time. (my record was 4 in a day!) i can't imagine any musician not loving it for the fantastic insight, information, great interviews, and amazing stories. thank you for everything john!

WeHo ,

Super Helpful!

Music marketing is such a unique niche. This podcast series pulls together all the disparate revenue streams into one concise informational podcast loaded with factual data. Thank goodness for it!

Trudo (red-boy) Bently ,

Inspiring ideas and stories.

I’m not a musician by any means but take an interest in the business side. This I my favorite podcast I listen to with regard to music marketing and it has aided and inspired me in developing other creative strategies for musician friends and myself.

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