MVP - THE MASTERS' VOICE PODCAST - MEDIABRIEF Pavan R Chawla

India’s Top ranked Media & Entertainment Analyst (as per Asia Money Brokers Poll 2021-22-23), Karan Taurani, SVP Elara Capital, speaks with Pavan R Chawla,  host of MVP The Master’s Voice Podcast, in this, the 112th episode of the award-winning series. 

They speak of the Media & entertainment Industry in India, with a focus on Live Sports, IPL24, OTT challenges, the growth of digital and Linear TV with particular reference to the ongoing IPL24.  

Karan also speaks of the implications of welcome consolidations like the Reliance-Disney merger  and its impact on the digital landscape. 

He speaks of the challenges of measurement in the Indian Media industry, and the pressing need for accurate media measurement. 

Karan also speaks of the opportunities for Digital Revenue growth, and explores at length the Theatrical sector which is still trying to recover from the crushing mix of the COVID-OTT onslaught.

This is a useful masterclass on the Indian Media & Entertainment industry that we hope you will find useful. 

Check out the post on Mediabrief.com here: add link after it is published.   You can also find links to all the top podcast directories that the series is listed and available on, in the same post.  

Thanks for your time.
Want to pitch someone to be featured?

We have two podcast series: MVP - The Master's Voice Podcast, and MediaCast. Both are published by MediaBrief.com.

So, if you want to pitch someone to be considered for our podcasts, here's how you can do it:
First, follow us on Facebook, Twitter, Linkedin, Instagram. Then, write to us at pavan [at] mediabrief dot com and alliances [at] mediabrief dot com, and also share links to your profiles that are following us. Connecting socially is something we believe in and advocate. So go ahead. Reach out. We're happy, social souls.

This, the 111th episode of our award-winning series MVP – The Master’s Voice Podcast, features Pankaj Krishna, Founder & CEO of Chrome DM, whose company and its verticals are helping keep the Media & Marketing space empowered with credible measurements across the spectrum of distribution, OTT, News consumption and more, including the critical role of data-driven insights and ethical content creation practices for sustainable growth and success. Pankaj speaks with Pavan R Chawla, series host and Founder-Editor of Mediabrief.com. 


 Pankaj recounts the journey of Chrome DM from its origins as a distribution analytics firm to its current position as a key player in the media and entertainment sector. With a workforce now totaling 600 employees, Chrome DM has undergone a significant transformation, pivoting from distribution audits to the development and launch of COTT, the digital platform designed to capture consumer data about OTT platforms for content consumption insights.


Pankaj touches upon importance of measuring digital consumption in the media industry was underscored, with digital platforms expected to take the lead as primary revenue contributors. The conversation also addressed the rise of connected TVs and the consequent shift in advertising revenue from traditional television to digital platforms.


Pankaj speaks of the importance of tailored communication in digital marketing and compares the strengths of linear TV to digital platforms. We explore challenges and opportunities in the industry, including the rise of smart (connected) TVs and the profitability concerns of OTT platforms. Looking to the future, Pankaj speaks of key trends in media and entertainment, content creation influences, and entrepreneurship insights, and emphasizes the role of data-driven research and quality journalism in shaping the industry's trajectory.


We discuss content consumption habits and the ongoing transformation of linear broadcasting in comparison to the dominance of digital platforms. Pankaj looks at challenges like the saturation of content platforms in India and examines the societal impacts of content, emphasizing the necessity of ethical considerations in content creation.


Pankaj shares Chrome DM’s hunger for success and its unwavering focus on maintaining credibility and integrity of its entire data gathering and reporting process. He also highlights  the vast potential of the Indian market for data and research in the broadcasting sector, which positions Chrome DM as a key provider of essential insights.



On the personal side, Pankaj speaks of the value of mentorship in personal and professional growth. 


Want to pitch someone to be featured?

We have two podcast series: MVP - The Master's Voice Podcast, and MediaCast. Both are published by MediaBrief.com.

So, if you want to pitch someone to be considered for our podcasts, here's how you can do it:
First, follow us on Facebook, Twitter, Linkedin, Instagram. Then, write to us at pavan [at] mediabrief dot com and alliances [at] mediabrief dot com, and also share links to your profiles that are following us. Connecting socially is something we believe in and advocate. So go ahead. Reach out. We're happy, social souls.

Brajesh Singh, President – Arthur D Little India, on powering enterprise with strategy and innovation
This, the 110th episode of the award-winning series MVP – The Master's Voice Podcast, features Brajesh Singh, President of Arthur D. Little India, in a dialogue that sheds light on the cutting-edge strategies and digital transformations leading India's growth, the evolution of consulting and Arthur D Little’s unique approach, Digital Public Infrastructure (DPI) and India's Leap Towards Inclusivity, The Role of AI in Shaping the Future, and Leadership Insights from, and the personal passion that propel,  Brajesh Singh. And more.

Arthur D. Little's Approach: With a 140-year legacy, Arthur D. Little stands out for its global team, thought leadership, and open consulting approach. Singh explains how the firm's collaborative ethos and innovative practices make it a leading consulting entity. Their commitment to working closely with clients ensures they not only get strategic insights but also learn to implement changes independently.

India's Digital Inclusivity: We discuss Arthur D. Little's and NASSCOM's report on Digital Public Infrastructure (DPI), showing how India's digital efforts are boosting social and financial inclusion. From Aadhaar to UPI, India's digital initiatives are global case studies, highlighting DPI's potential to transform lives and enhance efficiency.
AI's Role in the Future: Singh talks about Artificial Intelligence's (AI) crucial role in shaping business and society. He emphasizes its integration across sectors, posing both challenges and opportunities for job creation, data management, and innovation.

Brajesh Singh's Passions: Singh shares his love for wildlife photography and poetry, explaining how they provide perspective and purpose. He believes personal passions are vital for leadership and creativity, encouraging listeners to nurture their interests.
Leadership Wisdom
: Singh shares leadership insights from his career, emphasizing trust, perseverance, and embracing change. His stories of resilience, from nature to the boardroom, highlight the journey to success.
This conversation with Brajesh Singh, President of Arthur D. Little India, offers insights into consulting's future, India's digital transformation, and the essence of leadership. It's a must-listen for entrepreneurs, digital enthusiasts, and those interested in human stories behind corporations. Thanks for listening!
Want to pitch someone to be featured?

We have two podcast series: MVP - The Master's Voice Podcast, and MediaCast. Both are published by MediaBrief.com.

So, if you want to pitch someone to be considered for our podcasts, here's how you can do it:
First, follow us on Facebook, Twitter, Linkedin, Instagram. Then, write to us at pavan [at] mediabrief dot com and alliances [at] mediabrief dot com, and also share links to your profiles that are following us. Connecting socially is something we believe in and advocate. So go ahead. Reach out. We're happy, social souls.

This, the 109th episode of our award-winning series Master's Voice Podcast (MVP) on MediaBrief.com features  Saumya Rathor, Category Lead for the Potato Chips (Lays) division at PepsiCo India, in conversation with series host and Mediabrief.com Founder-Editor Pavan R Chawla. Saumya sheds light on the intricacies of brand management and marketing strategies and the overall ethos of the vertical she leads at one of the world's leading snack food brands. 

A journey of empowerment and innovation: Saumya, with extensive experience in companies like ITC Limited, Amazon India, and Marico Limited, and with academic credentials from IIM and Harvard Business School, brings a unique blend of experience and vision to PepsiCo, where she plays a crucial role in steering the brand's narrative, focusing on consumer-centric campaigns that resonate with youth and cultural insights.
Isse Kehte Hain Pyaar campaign: On their latest campaign featuring Bollywood celebrities Ranbir Kapoor and Neetu Singh, Saymya says that the aim was to showcase generational love for Lay's, leveraging the emotional connection people have with the brand. The campaign, titled Isse Kehte Hain Pyaar, aimed to portray the snack as a symbol of boundless love, but never sharing you favorite chips! 
The role of effective communication and consumer insight: Saumya shares how PepsiCo navigates consumer engagement in a digitally dominated world. She emphasizes social listening and responsiveness, outlining PepsiCo's approach to maintaining brand reputation through active engagement and prompt addressing of consumer feedback.
Creating comprehensive brand experiences: Further discussing broadcast and narrowcast marketing, Rathor highlights the synergy of traditional media and digital platforms in creating wide-reaching and personalized brand experiences.
Sustainability and Social Responsibility: A significant aspect of the discussion revolves around PepsiCo's commitment to social responsibility and sustainable practices. Saumya proudly speaks about empowering the agricultural community, including initiatives to help over 27,000 farmers, emphasizing PepsiCo's belief in giving back more to the world than it takes.
As the conversation concludes, it's evident that Soumya Rathor's vision for PepsiCo India's Potato Chips division transcends marketing metrics, aiming to create lasting connections with consumers, foster innovation, and drive the brand towards a more sustainable and socially responsible future.


Want to pitch someone to be featured?

We have two podcast series: MVP - The Master's Voice Podcast, and MediaCast. Both are published by MediaBrief.com.

So, if you want to pitch someone to be considered for our podcasts, here's how you can do it:
First, follow us on Facebook, Twitter, Linkedin, Instagram. Then, write to us at pavan [at] mediabrief dot com and alliances [at] mediabrief dot com, and also share links to your profiles that are following us. Connecting socially is something we believe in and advocate. So go ahead. Reach out. We're happy, social souls.

Srinivasan K Swamy (popularly known as Sundar), Chairman of R K Swamy Ltd, joins tMVP – The Master’s Voice Podcast series host Pavan R Chawla  for a conversation on the cusp of the company's historic milestone: becoming the first Indian integrated marketing conglomerate to go public and list on the Indian Stock Exchange. 

The IPO, scheduled from March 4th to 6th, comprises a fresh issue of equity shares worth ₹1,730 million and an offer for sale of up to 87 lakh Equity Shares, priced between INR 270 to INR 288 per share. Notably, the company raised Rs 187 crore from anchor investors on March 1st.
In the podcast, Sundar discusses R K Swamy's journey, its unique business model encompassing three distinct segments, and its impressive roster of clients. He emphasizes the company's commitment to long-term partnerships and high client retention rates. Sundar also sheds light on the company's growth trajectory over the past three years, its revenue trends, digital operations, geographical expansion, and research endeavors.
Additionally, Sundar reflects on the transformative shifts in marketing services and content, navigating through the emergence of digital advertising, OTT platforms, and video-centric mediums. He highlights the company's strategy to increase contributions from new clients across different business segments, including digital revenue growth, and the establishment of a digital video content production studio.
Sundar underscores the importance of staying close to customers and adapting to the evolving media landscape. He believes that the podcast episode provides a comprehensive understanding of R K Swamy's strategic evolution and its positioning in the industry. While expressing optimism about the IPO's potential as a good investment, Sundar advises listeners to seek professional investment advice before making any investment decisions.
Want to pitch someone to be featured?

We have two podcast series: MVP - The Master's Voice Podcast, and MediaCast. Both are published by MediaBrief.com.

So, if you want to pitch someone to be considered for our podcasts, here's how you can do it:
First, follow us on Facebook, Twitter, Linkedin, Instagram. Then, write to us at pavan [at] mediabrief dot com and alliances [at] mediabrief dot com, and also share links to your profiles that are following us. Connecting socially is something we believe in and advocate. So go ahead. Reach out. We're happy, social souls.

This, the 107th episode of our award-winning MVP - The Master's Voice Podcast, features respected professional Lakshmi Narayanan B, Chief Marketing Officer at CEAT Ltd as our distinguished guest, in conversation with series host Pavan R Chawla. Lakshmi leads marketing for India and globally at CEAT, which is a household name since it was established in 1958. CEAT stands as one of India's leading tyre brands, serving customers across more than 110 countries globally. 
In this insightful episode, Lakshmi shares his insights and experiences, shedding light on CEAT’s marketing philosophy and strategies. He emphasizes the importance of storytelling and customer-centric approaches, shares his pride at being a part of CEAT, and  speaks of its commitment to product excellence and customer satisfaction.
 Lakshmi speaks of CEAT's role as a driving force in the industry. CEAT, he tells me, has earned a reputation as a driver's secret among loyal customers. Lakshmi discusses CEAT's mandate to journey alongside customers, adapting to evolving consumer needs and infrastructural developments in India. 
We explore CEAT's initiatives to enhance mobility safety and cater to the aspirations of younger generations, such as the Enduro track program.
Lakshmi speaks of Reputation Management, some important Digital Marketing trends and CEAT's media mix and marketing channels including their strategies for IPL and digital advertising;  the last, with reference to last year’s IPL, and the next edition coming up soon. Lakshmi speaks of CEAT's corporate social responsibility initiatives and their partnership with the Maharashtra government to promote tyre safety awareness. 
Lakshmi also speaks of a couple of CEAT marketing campaigns, and shares why he swears by CEAT tyres for India, plus some valuable advice with marketing professionals seeking to up their work game at all times.
We also discuss CEAT's approach to leveraging celebrities and influencers in marketing campaigns.
Reputation Management is never-ending (it’s like a mountain you must keep climbing) – an Everest that’s a never-rest. He says. Creativity brings growth, says the man who  uses left brain, right brain, and heart. 
So, join my conversation with the remarkable Lakshmi Narayanan B (aka Lakshmi), CMO of CEAT Ltd, who speaks with a powerful mix of knowledge and strong, proven experience to give us several valuable insights, on our award-winning series, MVP - The Master's Voice Podcast. Tune in now for the insider’s view to the space of marketing and reputation management, with special and inspiring reference to CEAT's own marketing strategies and its excellent corporate ethos. Thanks for your time.
 
Want to pitch someone to be featured?

We have two podcast series: MVP - The Master's Voice Podcast, and MediaCast. Both are published by MediaBrief.com.

So, if you want to pitch someone to be considered for our podcasts, here's how you can do it:
First, follow us on Facebook, Twitter, Linkedin, Instagram. Then, write to us at pavan [at] mediabrief dot com and alliances [at] mediabrief dot com, and also share links to your profiles that are following us. Connecting socially is something we believe in and advocate. So go ahead. Reach out. We're happy, social souls.