37 min
MW007 | Marketing In A Crisis: Jazz And The Improvisation Of Marketing Planning Mediaworks Digital Masterclass
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- Marketing
Mediaworks CEO Brett Jacobson and Managing Partner Paul Mallett speak to Dr Noel Dennis, Principal Lecturer at Teesside University and professional jazz musician, about the dynamics of jazz improvisation, adapting the approach to strategic marketing, and how that can be applied to marketing through a crisis period such as COVID-19.
Mediaworks CEO Brett Jacobson and Managing Partner Paul Mallett speak to Dr Noel Dennis, Principal Lecturer at Teesside University and professional jazz musician, about the dynamics of jazz improvisation, adapting the approach to strategic marketing, and how that can be applied to marketing through a crisis period such as COVID-19.
37 min