Mediaworks Digital Masterclass

Mediaworks
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Drop-in with Mediaworks to stay up-to-date with the latest industry developments, discover expert digital advice and listen as we talk all things marketing.

  1. 6 天前

    MW195: How Technology & Communication Shape Tenant Satisfaction

    At Mediaworks, we believe digital has the power to redefine how the housing sector connects with tenants, transforming outdated systems into transparent, inclusive, and human-centred experiences that strengthen trust and community. Join us for the Mediaworks Housing Webinar, where we’ll share insights from our latest white paper Building Trust Through Digital Transformation and explore how M-MeX performance directly influences satisfaction, compliance, and overall tenant experience.

    37 分鐘

  2. 11月20日

    MW194: The Future of SEO & Digital PR

    Join Abbie Gubbins, Senior SEO Specialist, and Rachel Gray, Digital PR Consultant, for a 30-minute masterclass exploring how search is changing in 2026 - becoming more fragmented, AI-driven, and increasingly influenced by authority signals over traditional rankings. Hosted by David Norris, Chief Operating Officer, This session will reveal how marketers can measure success in this evolving landscape, bridge the gap between traditional PR and SEO-led Digital PR, and adopt integrated strategies that build long-term brand visibility and trust. You’ll learn how to: Understand shifting search patterns and what fragmentation means for visibility.Leverage authority signals to outperform pre-existing rankings.Measure success in a landscape where traditional metrics are losing relevance.Unite PR thinking with SEO-led Digital PR to build a single, powerful approach.Use Digital PR to drive long-term brand growth and trust.Expect actionable insights, proven frameworks, and real-world examples that help you stay ahead of the curve. All attendees can request a FREE SEO & Digital PR Audit to uncover opportunities for visibility, authority, and brand impact in 2026.

    31 分鐘

  3. 11月7日

    MW193: How Agentic AI & Embedded Payments Can Drive Growth

    Join Kevin Telford (Mediaworks) and Ed Harries (Worldpay) for a 30-minute Masterclass revealing how agentic AI, smart data, and embedded payments can elevate customer experience to drive exponential growth for your organisation. In a fast-moving, AI-first world, your payment infrastructure can be the difference between growth and decline. This session will show you how to modernise your payments and data strategy to:Improve CX and provide market leading experiencesIncrease acceptance rates and strengthen fraud protectionUnlock smarter insights by connecting payment data to analytics and marketing platformsDrive operational efficiency by adopting the latest innovations in payments

    32 分鐘

  4. 10月27日

    MW192: Data-Driven Growth - Measuring What Matters to Prove ROI

    In this 30-minute masterclass, we’ll show you how to rebuild confidence in your data and turn insight into action that drives measurable growth.You’ll hear from Mediaworks’ data and strategy specialists on how to: Build a strong measurement foundation to ensure every click and conversion counts.Connect and centralise data to get a single version of truth.Transform insights into decisions that improve ROI and prove marketing’s impact.

    32 分鐘

  5. 10月3日

    MW191: AI & Black Friday: Smarter Strategies for Peak Sales Performance

    Black Friday has become one of the most significant sales moments in the UK business calendar. Spending in November 2024 reached £11.7 billion, up ~5% on the prior year with actual Black Friday-day sales exceeding £1 billion. It is no longer just a single-day spike many retailers extend offers over weekends full weeks or the entire month of November to maximise early intent and peak performance.In this focused 30-minute Masterclass you will learn how to interpret historical performance and trends to understand peak behaviour how to prepare in advance through feed structure testing and promotion planning how to build creative promotions that stand out and how to manage performance through Black Friday for sustained momentum all with a framework designed to extract maximum value. What You’ll Learn & How AI Amplifies the Opportunity- Gain insight into past Black Friday/peak-season data to predict consumer behaviour traffic and conversion trends while using AI to enhance machine learning.- Learn how to prepare ahead structure campaigns optimise product feeds plan tests and schedule promotions early. We will embrace AI tools that help us automate feed optimisation product recommendations dynamic pricing.- Discover how to create standout promotional creative visuals urgency cues differentiation sustainable/authentic angles. - Use AI-assisted creative production techniques to generative content images and video tools that accelerate output and enable variation testing.- Acquire best practices for performance management during peak pacing budgets monitoring feeds, creating impact in a busy market and balancing real-time reactivity with AI optimisation to drive operational agility and flag issues early.

    33 分鐘

  6. 9月19日

    MW190: AI Powered Website Growth

    AI is already changing how people search, browse, and buy online. In this 30-minute masterclass, AI Powered Website Growth, our experts show digital teams what actually matters now. You’ll see how AI is reshaping user behaviour and expectations, as well as learn practical ways an AI-powered digital strategy can add value to your site (without gimmicks). Watch the replay to learn how to future-proof your website so it stays relevant, competitive, and conversion-focused in an AI-driven world.

    33 分鐘

  7. 9月10日

    MW189: Shaping the Future of Water Engagement: How water leaders can thrive under AMP8

    The UK water sector is at a critical turning point. With AMP8 bringing more scrutiny, higher customer expectations, and a demand for transparent change, now is the time for action.On Wednesday 10th September, Mediaworks hosted an exclusive round table with water industry leaders, designed for decision-makers and communicators who want to make a real impact.We explored:✅ Customer-first digital strategies to boost C-MeX performance✅ Value-driven messaging that builds trust and inspires change✅ Inclusive digital platforms for vulnerable and hard-to-reach customers✅ Using insight and innovation to drive long-term performance Watch the recording now to gain practical strategies and strengthen your digital communications.

    56 分鐘

  8. 9月5日

    MW188: Turning Browsers into Buyers

    In this masterclass, we shared key insights on how to turn your web pages into powerful conversion engines that grab attention, build trust, and move customers from browsing to buying. Knowing how frustrating it can be when visitors are hitting your product pages but leaving without taking action - no enquiry, no sign-up, no sale, we packed this masterclass with real-world examples and practical quick wins, to help turn product pages from ‘look good’ to ‘sell more.' To claim your FREE UX audit, just email mark.robinson@mediaworks.co.uk and we will book you in.

    34 分鐘
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簡介

Drop-in with Mediaworks to stay up-to-date with the latest industry developments, discover expert digital advice and listen as we talk all things marketing.

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