69 episodes

CSA farmer and marketing specialist Corinna Bench from MyDigitalFarmer.com and Shared Legacy Farms brings you the My Digital Farmer podcast, revealing the best online marketing strategies you can apply to your retail farm business to help you grow your leads and sales. These days, it's not enough to just grow your product. You've got to be able to sell it too. In this podcast you'll be exposed to the fundamentals of marketing theory and practice so you can apply them to your own business.We'll cover marketing funnels, copywriting, website messaging, CSA marketing, lead generation, brand building, social media, customer retention, Facebook ads, sales pages, Facebook groups, YouTube, Instagram, email marketing, and stellar customer service. We also interview other farmers to find out what’s working (and not working) in farm marketing so you can feel more confident in your ability to convert leads, increase sales, and build a strong brand for your farm.

My Digital Farmer | Marketing Strategies for Farmers Corinna Bench

    • Marketing
    • 4.7, 19 Ratings

CSA farmer and marketing specialist Corinna Bench from MyDigitalFarmer.com and Shared Legacy Farms brings you the My Digital Farmer podcast, revealing the best online marketing strategies you can apply to your retail farm business to help you grow your leads and sales. These days, it's not enough to just grow your product. You've got to be able to sell it too. In this podcast you'll be exposed to the fundamentals of marketing theory and practice so you can apply them to your own business.We'll cover marketing funnels, copywriting, website messaging, CSA marketing, lead generation, brand building, social media, customer retention, Facebook ads, sales pages, Facebook groups, YouTube, Instagram, email marketing, and stellar customer service. We also interview other farmers to find out what’s working (and not working) in farm marketing so you can feel more confident in your ability to convert leads, increase sales, and build a strong brand for your farm.

    69 Seven Ways to Be Seeding Your Marketing Message

    69 Seven Ways to Be Seeding Your Marketing Message

    I know you seed your veggies. But are you "seeding" your products? In this episode, I share 7 ways you can use the marketing concept of "seeding" to build brand awareness and turn leads into sales.

    • 46 min
    68 Case Study - Quest for a Home School Solution: Nine Marketing Strategies that Worked on Me

    68 Case Study - Quest for a Home School Solution: Nine Marketing Strategies that Worked on Me

    Kurt & I have decided to homeschool this year. As I've been researching this new terrain, I began to notice all kinds of "marketing strategies" in the homeschooling industry. What were they doing to help me feel ready to spend $500 on curriculum resources? I share my observations and 9 marketing applications that you can apply to ANY business.

    • 1 hr 2 min
    67_ Using the Four "Limiteds" - How to Get Someone to Buy Now

    67_ Using the Four "Limiteds" - How to Get Someone to Buy Now

    In this podcast, I teach you the "four limiteds" -- how to sweeten your offer 4 different ways so that your prospect will feel motivated to buy now. 

    • 39 min
    66 How to Build Engagement Using CSA Contests

    66 How to Build Engagement Using CSA Contests

    In the age of COVID, it's awfully hard to build a sense of community and excitement, when you can't physically interact with your customers.... Or is it? In this episode, I share how we are using all kinds of creative weekly contests to jazz things up and get our customers excited.

    • 29 min
    65 Seven Ways to Use Video Emails to Grow Your Farm Business

    65 Seven Ways to Use Video Emails to Grow Your Farm Business

    A year ago I invested in a video email app after hearing about it from one of my podcast influencers I follow. In this episode, I share 7 ways you can use a tool like this to help you connect with future customers, convert them into buyers, and provide great service.

    • 32 min
    64 My Customer Success Path - What Do You Teach Your CSA Members?

    64 My Customer Success Path - What Do You Teach Your CSA Members?

    So you've got all these new CSA members this year. What do you need to do to help them achieve success with your CSA product? In this episode, I share my specific curriculum we teach to our CSA rookies to help get them to mastery faster. 

    • 1 hr 1 min

Customer Reviews

4.7 out of 5
19 Ratings

19 Ratings

Jsmithjrvt ,

Content Matters

This is the best podcast series that I have found that delivers actionable steps to improve your farm marketing skills. Amazing ability to share clear direct steps to take you forward and expose your self limiting beliefs and how to overcome the challenges. If the farming life is the life you want to live this is the podcast you need.

ohoneyfarm ,

Marketing Cave Man

I had no idea of the techniques or skills needed for a direct marketing campaign. I am a Marketing Cave man. Even though this podcast is geared toward CSA’s, I have learned alot and can apply those skills toward my beekeeping business. I look forward to each new episode as I drive to my “real” job.

Farmer Lindsey S ,

Helpful tips for this third year farmer!

I really appreciate the helpful information (specifically the CSA content) as I continue to grow my farm and begin offering a CSA this year.

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