My Mom’s Wisdom: Mastering Government Sales, One Question at a Time Myths of Selling to Government

Join us for an extraordinary episode of "Myths of Selling to Government," hosted by Rick Wimberly. In this heartfelt and insightful episode, Rick shares a deeply personal story about the invaluable lessons he learned from his remarkable mother, Nita Wimberly.
Nita Wimberly was not just a mother; she was a trailblazer in her own right. Working for the Air Force, Nita's accomplishments were awe-inspiring. However, to Rick and his siblings, she was simply "Mom." It was only when a friend from his small Georgia town revealed the legend surrounding his Mom  that Rick began to grasp the magnitude of his mother's influence on the world of government sales.
In the 1980s, as Rick embarked on his career in government sales, he often sought advice from his mother. She had a knack for cutting through the noise and getting to the heart of the matter. When Rick excitedly told her about his first meeting with a General at the Pentagon, she asked the questions that changed his perspective. "What does he do? What's his job? What problem can you solve for him? How's the decision going to be made?" Her advice was simple yet profound: "Just ask, son."
Tune in to this special episode as Rick Wimberly pays tribute to his extraordinary mother, and explores the invaluable lessons she imparted on mastering government sales—one question at a time.
If you're in government sales or simply interested in inspirational stories of remarkable individuals, this episode is a must-listen.