My Quest for the Best with Bill Ringle Bill Ringle

Michelle Mazur, author of 3 Word Rebellion: Create a One-of-a-Kind Message that Grows Your Business into a Movement



Bill Ringle and Michelle Mazur discuss creating a pithy statement that brings prospects to do business with you for small business leaders, marketers, and entrepreneurs.

















>>> Visit MyQuestforTheBest.com  for complete show notes and more expert advice and inspiring stories to propel your small business growth. My Quest for the Best is a top-rated small business podcast with over 300 episodes of thought-provoking and insightful interviews with today’s top thought leaders and business experts. Host Bill Ringle’s mission with this show is to provide the strategies, insights, and resources that will unlock the growth potential of your business through these powerful conversations.



Interview Insights



Top 3 Takeaways




Architect a clear and concise message that sticks into people's minds to carve themselves a unique space in today's overcrowded market.



Word of mouth is great, but the downside is that we don't control what people say about us and when they talk about us.



If our message is purely focused on providing a solution, we might miss the group of people unaware they even have a problem.




Read the Show Notes from this Episode




Unlike most children, Michelle had unique inspiration growing up in the form of John F. Kennedy. She admitted to being pretty interested, albeit for naive reasons. in politics as a child. [01:00]



Whether it is JFK, Martin Luther King, or any other politician, an apparent common ground they share that Michelle observed was that they master in delivering their message.[03:27]



The downfall now that everyone has the means to market online is that the marketplace has become oversaturated. Michelle emphasizes the importance of messaging in carving your place in an overcrowded market.[06:22]



Michelle, creating a message that captures attention creates a conversation that allows you to cultivate connection.[10:23]



What makes the three-word rebellion works is that it encapsulates the message you want to convey and because it is short, it easily sticks to people's mind. Michelle shares more examples of three-word rebellions that worked so well.[14:18]



Michelle recalls when she first crystallized Three Word Rebellion and how she turned it into her brand.[16:34]



The 'Jesse Phenomenon' and why marketing is not enough.[19:53]



Why solution-focused messages are not as effective as we think and how we may miss potential clients if we simply rely on them. [22:57]



My Quest for the Best lightning round begins. [27:50]






Expert Bio



Michelle Mazur is a messaging expert who works with brilliant business owners who are shaking things up but having trouble talking about it. She combines the tools of successful social movements with the qualitative research skills she earned in her Communications Ph.D. to help them craft their powerful, captivating message. Get started finding your 3 Word Rebellion for free.



Contact Info and Social Media for Michelle Mazur




Primary website





Travels from: Seattle, WA





Connect on: Twitter | LinkedIn | Instagram




Resources Mentioned During the Interview



Below are key people, places, books, quotes, websites and other resources that we discussed, so you can explore further.




John F. Kennedy



Martin Luther King



StoryBrand by Donald Miller



Find Your Red Thread by Tamsen Webster



Five-second Rule by Mel Robbins



Start With Why by Simon Sinek



Fortune 500



Eugene Schwartz's customer awareness spectrum




Published by Michelle Mazur

Scott Jeffrey Miller, author of Master Mentors Volume 2: 30 Transformative Insights from Our Greatest Minds



Bill Ringle and Scott Jeffrey Miller discuss the importance of being clear and explicit with your intent in all communications for small business leaders because in the absence of details, people make up stories and those stories can become another mess.

















>>> Visit MyQuestforTheBest.com  for complete show notes and more expert advice and inspiring stories to propel your small business growth. My Quest for the Best is a top-rated small business podcast with over 300 episodes of thought-provoking and insightful interviews with today’s top thought leaders and business experts. Host Bill Ringle’s mission with this show is to provide the strategies, insights, and resources that will unlock the growth potential of your business through these powerful conversations.



Interview Insights



Top 3 Takeaways




We can't have a work-life balance every day. There are busy seasons and seasons of relaxation.



You don't have to meet someone in person to make them your mentor. It could be anyone who is wise or experienced that you can learn from.



A mentor doesn't need to be someone perfect or someone who is always successful. A mentor can also be someone who failed because we can learn from their failures so we won't fall into the same traps they fell into.




Read the Show Notes from this Episode




Two quotes that guide Scott: Life happens for you, not to you. Live life through the lens of "I get to..." rather than I have to our I ought to do something. [01:38]



Highlights from the Miller family's Italian holiday. [04:41]



Work-life balance advice given to him by The Biggest Loser fitness coach Jillian Michaels. [07:03]



What does it take to be a 'Master Mentor'? [08:41]



Scott gives further emphasis on the concept 'vulnerability is leadership competency.' [14:59]



Master Mentors contains Hidden Stories that readers can watch by scanning the QR codes at the end of the chapters. One from Chapter featuring Leena Rinne is discussed for its powerful impact. [16:20]



Another hidden gem accessible by QR in his book is the funny story of Ed Mylett, one of the top business leaders and performance experts, and the Mercedes kit car he purchased. [20:11]



My Quest for the Best lightning round begins. [27: 22]






Expert Bio



Recruited by Dr. Stephen R. Covey’s team, Scott built a 26-year career in the world’s most respected and influential leadership development firm, serving nearly every role imaginable. From a front-line salesperson to project manager, sales leader, general manager, vice president, chief marketing officer to executive vice president of thought leadership. Scott’s professional roles evolved as he became a multi-bestselling author, radio and podcast host, leadership coach, columnist, and global keynote speaker. He continues to consult with FranklinCovey and is proud to continue their collaboration as he expands his influence through new books, speeches, and coaching offerings. Scott currently serves as the Special Advisor on Thought Leadership for the Franklin Covey Company and hosts their weekly podcast series, On Leadership, with Scott Miller. 



Contact Info and Social Media for Jeffrey Scott Miller




Primary website





Travels from: Salt Lake City, Utah





Connect on: Twitter | LinkedIn | Facebook




Check out Scott's podcasts!




FranklinCovey On Leadership with Scott Miller



C-Suite Conversations with Scott Miller




Resources Mentioned During the Interview



Below are key people, places, books, quotes, websites, and other resources we discussed so that you can explore further.



My Quest for the Best Interview: 410: From Management Mess to Leadership Success with guest expert Scott Jeffrey Miller



Listen to more inputs from Scott Miller on On Leadership Podcast.



Bonus Content! Master Mentors Vol 2 Hidden Story: Leena Rinne

Amer Kaissi, author of Humbitious: The Power of Low-Ego, High-Drive Leadership



Bill Ringle and Amer Kaissi discuss the benefits and disasters resulting from business leaders who lacked (sufficient) humility, the essential component to combine with ambition for small business leaders and founders.

















>>> Visit MyQuestforTheBest.com  for complete show notes and more expert advice and inspiring stories to propel your small business growth. My Quest for the Best is a top-rated small business podcast with over 300 episodes of thought-provoking and insightful interviews with today’s top thought leaders and business experts. Host Bill Ringle’s mission with this show is to provide the strategies, insights, and resources that will lock the growth potential of your business through these powerful conversations.



Interview Insights



Top 3 Takeaways



While ambition and humility shouldn’t necessarily be balanced, each should always be present. If leaders are humble enough to acknowledge their mistakes, it allows their team members to admit when one of them makes a mistake.Leaders who promote psychological safety create highly efficient and productive teams.



Read the Show Notes from this Episode



His mother, whose passion for leadership and serving others has been Amer’s most significant influence. [01:20]The similarities and differences between being an organizational leader versus being a leader at home. [06:04]CASE: Travis Kalanick, Uber’s founder, is about self-awareness and humility. [08:13]CASE: In contrast to Travis, Jared was someone Amer worked with, whose promotion as COO almost did not happen because of his lack of self-awareness. He acknowledged his mistake, worked to better himself, and eventually proved he deserved the COO position. [12:21]CASE: Steve Jobs (v2.0) is probably one of the best examples of being humbitious. After being booted from Apple, the company he co-founded with Steve Wozniak, Jobs returned a better version of himself and became a more effective and innovative leader. [15:32]Why humility and ambition don't have to be in perfect balance all the time. [18:26]CASE: Rachel is a leader who proved that ambition and humility can still be conveyed while working online. [21:02]What can be learned about leadership from the Marshmallow Challenge? The Marshmallow Challenge is where participants (CEOs, lawyers, MBA graduates, and kindergartners) are challenged to build the tallest structure using spaghetti sticks, yarns, and a marshmallow. [23:44]My Quest for the Best lightning round begins. [28:07]





Expert Bio



Dr. Amer Kaissi (“Ah-mur Ky-See”) is an award winning Professor of Healthcare Administration at Trinity University, a Top-15 program. He is the author of the book “Intangibles: The Unexpected Traits of High-Performing Healthcare Leaders,” which has won the 2019 American College of Healthcare Executives (ACHE) Book of the Year award. At Trinity, Dr. Kaissi teaches courses in Leadership, Professional Development and Public Speaking and is the Director of the Executive Program. His research focuses on leadership, coaching, and strategy. Dr. Kaissi is a national speaker with Huron/Studer Group and a faculty member with ACHE. He is a certified Executive & Physician Coach and works with top leaders from all over the country to maximize their leadership potential. His most recent book “Humbitious: the power of low-ego, high-drive leadership” was published in January of 2022. Dr. Kaissi, an avid soccer fan, lives in San Antonio, Texas with his wife and two teenagers.



Contact Info and Social Media for Amer Kaissi



Primary Website



Travels from: San Antonio, TX



Connect on: Twitter | LinkedIn | Facebook



Resources Mentioned During the Interview



Below are key people, places, books, quotes, websites and other resources that we discussed, so you can explore further.



Travis Kalanick- Founder and former CEO of Uber



Steve Jobs- Founder of Apple

Barry Moltz, author of Change Masters: How to Actually Make The Changes You Already Know You Need to Make



Bill Ringle and Barry Moltz discuss how our brain chemistry helps us survive but not thrive as business leaders and how to become a change master.

















>>> Visit MyQuestforTheBest.com  for complete show notes and more expert advice and inspiring stories to propel your small business growth. My Quest for the Best is a top-rated small business podcast with over 300 episodes of thought-provoking and insightful interviews with today’s top thought leaders and business experts. Host Bill Ringle’s mission with this show is to provide the strategies, insights, and resources that will unlock the growth potential of your business through these powerful conversations.



Interview Insights



Top 3 Takeaways



As romantic as the 'overnight success story' sounds, the reality is that change mostly happens in small steps with some mistakes along the way. Create psychological safety in the workplace by assuring employees that they won't be shamed whenever they make a mistake. Shaming people can only lead to them playing it safe, which in turn holds them back in their performance.There is no bulletproof plan on how to run a business without running into any challenges because there are things that are not within your control. To be a ChangeMaster, focus on the outcomes you agreed to create, stay alert to changes, build strong connections, and adapt as needed.



Read the Show Notes from this Episode



As a 12-year-old boy scout, Barry appreciated having a sense of responsibility whenever his scoutmaster Chuck Brower addressed the group as 'men.' [00:01]Most changes in the industry do not come from the leaders. Industry leaders are most of the time behind in the game of change. [04:10]Debunk the romanticization of 'change' happening in great leaps. Instead, changes happen in small steps. [06:54]The truth about financial incentives and why it is more often than a bandage solution to performance problems. CASE: Max was able to complete his job within schedule because of the tempting cash incentive. However, despite the incentive still being available in the following months, he could no longer complete the same task on schedule, proving that cash incentives only provide short-term results. [08:35]It is important to hire someone who has the right skills and is also culturally fit with the company. CASE: Mark, CEO of a midwest manufacturing company, could not keep employees working for him for more than a week, saw what was lacking and from there changed his processes and now his people stay long-term. [11:20]The 'Double Helix Trap' is the feast and famine of marketing; why do businesses exert great efforts to market when business is needed and then pull back when things are busy, and why does this keep you stuck? [13:34]Why 'the challenge of the week' strategy is distracting? [16:16]Shaming and blaming your employees for their mistakes only dampen their performance. [17:21]'Yes, We Deliver,' was Barry's first and unsuccessful company, taught him the importance of investing in the best talent. Lesson: Business success is about executing, not ideas. [21:00]My Quest for the Best lighting round begins. [23:33]





Expert Bio



Barry Moltz helps small business owners get unstuck.



As a small business expert, he is the author of seven award-winning books.



Barry hosts "The Small Business Radio Show" in Chicago on AM820.



Contact Info and Social Media for Barry Moltz



Primary website



Travels from: Chicago, IL and Scottsdale, AZ



Connect on: Twitter | LinkedIn | Instagram | Facebook



Resources Mentioned During the Interview



Below are key people, places, books, quotes, websites, and other resources that we discussed, so you can explore further.



My Quest for the Best interview: 36: Small Town Rules – Interview with guest expert Barry Moltz



Atomic Habit by James Clear

Chandler Bolt, author of Published: The Proven Path From Blank Page To 10,000 Copies Sold



Bill Ringle and Chandler Bolt discuss the top obstacles and paths to becoming a published author based on 6,000 success stories at Self Publishing School for ambitious SMB leaders.

















>>> Visit MyQuestforTheBest.com  for complete show notes and more expert advice and inspiring stories to propel your small business growth. My Quest for the Best is a top-rated small business podcast with over 300 episodes of thought-provoking and insightful interviews with today’s top thought leaders and business experts. Host Bill Ringle’s mission with this show is to provide the strategies, insights, and resources that will unlock the growth potential of your business through these powerful conversations.







Interview Insights



Top 3 Takeaways



Push hard for your dreams, and even harder when people tell you that you can't make it. Do not wait for the perfect time to write a book. Write now or you might write never. Push yourself and test whether something is possible or not.



Read the Show Notes from this Episode



His brother Seth, who plays bass in Grammy-nominated rock band NEEDTOBREATHE, inspired Chandler to reach hard for his dreams even when people tell him it's impossible. [01:13]A New York Times article quoted a survey that found that 81% of people want to write a book, but only 1% actually do. Chandler details why for some people, someday becomes never. [03:07]Chandler gives expert advice on overcoming internal conflicts that prevent writers from getting through their first drafts. [04:42]Here are the four most common reasons why people write books: Passion, shared experience, becoming a full-time author, and growing your business. [06:38]Debunking the myth that if we share our experience and knowledge in writing, people won't need us anymore and why generosity is the key to business growth and longevity. [07:59]When his first self-published book didn't exactly rake in the success and the money he expected, Chandler's manager introduced him to SAM. Every self-published author needs to know what SAM represents.[10:38]Chandler talks about copy writing was pivotal for him when he released his first book and had $15,000 in credit card debt. [12:43]Why we need to approach our marketing like a Toyota Camry, not like a Lamborghini. [14:51]The Amazon algorithm and a series of steps to use "Amazon juice" to get your book more readers and recommendations. [21:06]My Quest for the Best lightning round begins. [24:44]





Expert Bio







With us today is Chandler Bolt, the author of Published, The Proven Path From Blank Page To 10,000 Copies Sold. As a seven-time bestselling author and CEO of Self-Publishing School and selfpublishing.com, Chandler knows exactly how instrumental writing books can be in sharing your message and even growing and scaling your business. His message is that you can't wait for the “perfect time” in life to get writing, the perfect time to get writing is now.



Contact Info and Social Media for Chandler Bolt



Primary website



Travels from: Fort Myers, FL



Connect on: Twitter | LinkedIn | Facebook | Instagram



Resources Mentioned During the Interview



Below are key people, places, books, quotes, websites, and other resources that we discussed, so you can explore further.



Tony RobbinsOprahGrammysThink You Have a Book in You? Think Again by Joseph Epstein in the New York TimesNEEDTOBREATHEMichael Hyatt80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More by Perry Marshall



Published by Chandler Bolt

Brian Ahearn, author of Influence PEOPLE: Powerful Everyday Opportunities to Persuade that are Lasting and Ethical



Bill Ringle and Brian Ahern discuss improving your ability to influence others ethically as a small business leader.

















>>> Visit MyQuestforTheBest.com  for complete show notes and more expert advice and inspiring stories to propel your small business growth. My Quest for the Best is a top-rated small business podcast with over 300 episodes of thought-provoking and insightful interviews with today’s top thought leaders and business experts. Host Bill Ringle’s mission with this show is to provide the strategies, insights, and resources that will unlock the growth potential of your business through these powerful conversations.



Interview Insights



Top 3 Takeaways




Our mission statement defines our goals and creates a clearer view of our desired results in business and life.



When we help others, building authentic relationships is not about us; it is about them. It is about knowing them, and connecting with them as people, not just prospects.



Influencing others would be impossible if you can't even persuade yourself.




Read the Show Notes from this Episode




“Luck was where preparation met opportunity,” a piece of advice by Brian's high school football coach, resonated with him. [01:44]





Brian shares his career in the insurance agency and his transition to leading his speaking and training company, and landing his first client, Al. [03:07]





The benefits of creating and using a personal mission statement. [06:09]





How our mission statement correlates with our effectiveness in serving others in a way that serves both them and us? [08:26]





How ‘the liking principle is often the first step of ethical persuasion. [13:28]





The second principle of ethical persuasion: is unity and how it has even more impact than liking. [18:18]





In the book, Influence People, learning from the protagonist, John, shows how reaching out to someone we are deeply connected to is not just helping them; it also feels like we are helping ourselves. [20:17]





My Quest for the Best lightning round begins. [24:05]





The principle of authority is the third principle of ethical persuasion. Brian elaborates on the importance of building our reputation in our field. [28:30]






Expert Bio



Brian Ahearn is a dynamic international keynote speaker, author, coach, and consultant. He specializes in applying the science of influence in everyday situations.



He is one of only a dozen individuals in the world who currently holds the Cialdini Method Certified Trainer® (CMCT) designation and one of just a handful to have earned the Cialdini Persuasion Trainer (CPT) designation.



These specializations in the psychology of persuasion were earned directly from Robert Cialdini, Ph.D., the most cited living social psychologist in the world on the science of ethical influence. Brian is also a Competent Toastmaster and a Chartered Property Casualty Underwriter.



A cum laude graduate of Miami University, Brian has been in the business arena for more than 30 years and training people for over two decades. 



Named one of the Top 100 Influencers of 2016 by the Science of Digital Marketing, Brian’s blog has readers in 200 countries and was one of the Top 30 Psychology Blogs of 2012 according to the Online Psychology Degree Guide.



Brian’s first book – Influence PEOPLE: Powerful Everyday Opportunities to Persuade that are Lasting and Ethical – came out in August 2019 and quickly reached Amazon's best-seller status in several categories. It was also named one of the Top 100 Influence Books of All Time by BookAuthority. His second book, Persuasive Selling for Relationship Driven Insurance Agents, was an Amazon new release bestseller in several categories.



Contact Info and Social Media for Brian Ahearn




Primary website





Travels from: Columbus, Ohio Metropolit