13 min

MYM #148 - Challenging the Narrative Around Buyer Personas With Kasa Founder, Roman Pedan Mind Your Marketing

    • Marketing

We sit with Roman Pedan, founder at Kasa to talk about how he and his team are growing a global accommodations brand. Kasa faces the challenge of being a B2C business while having a large B2B component within their business. We get into how Roman and his team handle the balance between the two.https://www.cavesocial.com/roman-pendan/Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/

Jordan's X: https://twitter.com/jordanscheltgen

Get weekly actionable social media advice on our Newsletter: https://mindyourmarketing.beehiiv.com/subscribe

Hire our agency: https://www.cavesocial.com

Get our Social System 1.0: https://jordan.bz/social-system

We sit with Roman Pedan, founder at Kasa to talk about how he and his team are growing a global accommodations brand. Kasa faces the challenge of being a B2C business while having a large B2B component within their business. We get into how Roman and his team handle the balance between the two.https://www.cavesocial.com/roman-pendan/Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/

Jordan's X: https://twitter.com/jordanscheltgen

Get weekly actionable social media advice on our Newsletter: https://mindyourmarketing.beehiiv.com/subscribe

Hire our agency: https://www.cavesocial.com

Get our Social System 1.0: https://jordan.bz/social-system

13 min