Myths about Product-led Growth

In this episode of The Modern SaaS Podcast, Aditya and Yaag discuss the myths around product-led growth in the SaaS world. The myths discussed include: 1. PLG is the most popular go-to-market motion 2. PLG products grow on their own without Marketing 3. PLG doesn't need a sales team 4. Buyers are entirely self-sufficient and want self-serve product experiences 5. The product team alone is responsible for the execution of the PLG strategy 6. PLG isn't for enterprise companies