38 episodes

Jess and Rachyl, lead scientists at social media R&D agency, NAIL.social talk shop about the latest topics in organic and paid social media on a weekly basis. In addition to their industry knowledge (rants) on social strategy, management, and experimentation, they also teach the best practices fresh from the NAIL.social Academy. The show is 20-30 minutes but the spicy and rambling after show might push it to an hour, sorry!

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    • Marketing

Jess and Rachyl, lead scientists at social media R&D agency, NAIL.social talk shop about the latest topics in organic and paid social media on a weekly basis. In addition to their industry knowledge (rants) on social strategy, management, and experimentation, they also teach the best practices fresh from the NAIL.social Academy. The show is 20-30 minutes but the spicy and rambling after show might push it to an hour, sorry!

    38 - Renegade, Renegade, Renegade...

    38 - Renegade, Renegade, Renegade...

    +TikTok updates are coming in hot.  We talk about Jalaiah and the renegade dance, parental and safety features, the weird @TikTokTips account, and dun dun dun... link in bio is now a thing!

    +CBO strategies you probably haven't heard yet, like "single lane optimization".  I just made that up, but listen anways, it's good stuff.

    +We go through BudLights instagram like geologist looking at the many layers of a canyon wall.  It's memes all the way down... until... September, 2019.

    +Has social killed the storytelling star?  Yes.  But also no.  Don't you hate those answers?  Well its kind of nuances but social offers the biggest opportunity for story telling... if broaden your horizon.

    +Then we throw a lil shade at VaynerMedia... love you Gary!

    • 34 min
    37 - Mike Bloomberg, Meme Lord.

    37 - Mike Bloomberg, Meme Lord.

    Full episode, take a listen, or just keep reading, like you are now, but trust me, the audio version doesn' t have nearly as many, you know, commas.

    + Have you ever request access to FB Business or Ads Manager from a client.  It's our living nightmare. And a huge time suck.  No worries, we let you know how to do it right, but also how to do it wrong, if you're looking for that too.

    +Mike Bloomberg is meme'ing his way to the Whitehouse.  How do we get off this ride???  If you have seen the paid memes, bless your heart, if you have and want to understand the strategy behind it, take a listen.

    + EPIC HANDSHAKE TIME.  As an agency there are some KPI's that are squarely in our court.  And some that are in the clients court.  And the most important one is in both of our courts, which doesn't make much sense as a metaphor, but is hugely important to understand.  This is why you listen to the podcast and not read the show notes.

    + So you've decided to run some Facebook ads, great, be prepared for the collective middle finger from your new audience.  We chat about setting client expectations for the first time they run ads, vs them normally just talking to their tribe in organic posts.  We also talk about how to respond to the aforementioned middle finger.

    + Got some rant worthy topics including 1. Starting Campaigns on a Friday. 2. Whatever Vayner Media does. 3. When your bf makes you go to the same restaurant two valentines days in a row.    Can you guess which one it is???

    +This aftershow is all about speed.  Pure speed.

    • 33 min
    36 - Inside Reddit's most successful ad campaign

    36 - Inside Reddit's most successful ad campaign

    Want to know what it's like to go from zero experience to the most successful ad campaign on the Reddit platform in three months?  We got you!

    Show notes:

    -> Why are we in in Times Square talking about Reddit Ads.
    ----> Reddit Ads helpful guides, there are none.
    ->Why Reddit and client buy-in
    ----> What is Reddit good for?
    ----> Convincing the client
    -> How we structured the campaign.
    ----> Being fluid with planning
    ----> planning backwards from an end goal
    -> Ad Platform deep dive
    ----> Ad posts vs user page posts
    ----> Timing and budgeting
    ----> Targeting, subreddits vs broad, expansion
    ----> Campaign types, awareness, traffic, video views
    ----> Links and approval process
    -> Content
    ----> Elastic nature, evolving content
    ----> What worked: Dogs.  What didn't work: Dogs
    ----> Headline strategies
    -> Open Comments
    ----> First comment strategy
    ----> Copy pasta strategy
    ----> Volume and what to expect
    -> Subreddit
    ----> How to create one
    ----> Why have one
    -> Results and Reporting
    ----> CTR with no links
    ----> Engagement, upvotes
    ----> Off channel
    ----> Sales dammit SALES!

    Get @ us Nail.Social or coffee@nail.social

    • 49 min
    35 - Twizzlers are a collapsed artery

    35 - Twizzlers are a collapsed artery

    CBO, in theaters February!  We talk about the upcoming CBO changes and what ads manager should do about it.

    Chewy.com has a brilliant tactic which is generating the best possible social testimonials.  What is it?  You will just have to listen.

    The Nail Social Media Awards were just yesterday, we talk broadly about what it takes to win such a prestigious award like this.  And how to deal with creatives who.... are having trouble operating in a social world.

    Trolls are a special breed of commenters and require people with a certain set of skills.  We talk about those skills and how to take their legs out, community management style.

    The rant wheels delivers a rare co-rant!

    The after show is especially lengthy because we bring in special guest The Candy Man, to talk about all sorts of sweet sweet topics.

    • 43 min
    34 - A huge increase in crisis

    34 - A huge increase in crisis

    We're baaaaaaack with that big podcast energy!

    What are those top Social media trends for 2020?  Well we give our take on which are legit and which are just lazy content writers doing their thing. We chat Facebook ad prices, AI, automation, and CBO, mobile, video, IG, stories, and we make a prediction that came true as soon as we were done recording. Count it!


    On the organic side we debit the merits of Baby Yoda as meme fodder and why it's had more longevity than OK Boomer.  We also chat about the first big new Twitter feature in YEARS!  How you can decide who gets to reply to your tweets.  Is this good for abuse victims, or will it reinforce bubbles of thought?

    Jess talks about his super big news, and we can neither confirm nor deny it involves a podcasting hype house.  We also chat about hype houses in general from the TikToks and Team 10.

    On the rant wheel talk about ..... oh, I guess you will just have to tune in!

    Thanks for listening! http://nail.social

    • 34 min
    The Woah: You need to toss it up first.

    The Woah: You need to toss it up first.

    This week in Paid

    How to talk to Facebook Ads Support (or really any support tech) to get them to do what you want.  Rachyl has some secret key phrases that unlock the doors of permission.  It's "sure thing chicken wing"

    This week in Organic

    The TikTok 100 just dropped.  We go through the best memes, dances, and videos of the year and give our take on what belongs on the list or not.  Rachyl clarifies how to "woah".

    Rachyl Reacts

    In this new segment, Rachyl gives her cold take on the insane interdimensional cable ad campaign from T-Mobile and.... it's leadership team.  Can you guess what they got each other?  Can you guess why anyone would care?

    Update

    Kiwi Botanicals is a front organization for Big Wallmart and P&G.  You heard it here first!

    Then we rant about billboards and chat about bullet journaling in the aftershow.

    • 36 min

Customer Reviews

Mr. kaneko ,

Learning a ton and enjoy the insight

It’s nice to have people who know things and share their enthusiasm

Edavies281 ,

Great podcast

Love the live format and informal style.

media_matters ,

Give it a listen

Fun and easy to digest. Filled with great insights and actionable info.

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