NAPFA Nation Podcast NAPFA

In Episode #09 of NAPFA Nation, Mark Berg, Founding Principal of Timothy Financial Counsel, Inc., talks with podcast host Marie Swift about a new type of firm and a new potential audience for financial advice that is awaiting the financial planning profession. Berg, the Founding Principal of Timothy Financial Counsel, Inc., has proven how this business model can work for both financial advisors and clients – and says that it’s only a matter of time before we see much faster adoption.
Berg shares key concepts from his book, A Matter of Time: Principles, Myths and Methods for the Hourly Financial Advisor, co-authored with Matthew Jackson, CFA®, including how financial advisors  can:
Price, position, and deliver hourly advice Segment their client base and prospect for an entirely new clientele Develop a relationship-based approach and avoid a “transactional” mindset Harness the potential of time-tracking to create a stable foundation for growth Key points: Berg explains why he chose the hourly model for his firm after receiving calls from clients who didn’t fit the traditional models. He discusses the myths surrounding hourly financial planning and how his firm serves clients at different complexity levels. Berg shares the challenges he faced in building trust and convincing clients about his commitment to the hourly model. The firm has grown from Berg, as a sole practitioner, to a larger firm with multiple advisors. Understanding how they built their team, their hiring process, and the role of partners can provide insights into their success and scalability.
Timothy Financial is a financial advisory firm that charges clients hourly for their services. They provide planning, advising, and second opinions to clients across different stages of life. Their value proposition includes validation, ideation, being a trusted thought partner, and serving as a family resource. The firm has experienced significant growth and now has 18 advisors on the team. The firm provides transparency in pricing and offers comprehensive financial planning rather than investment management alone. They assist clients with developing target asset allocations using low-cost ETFs and provide support during implementation.
They have built their reputation through networking, referrals from other advisors in the industry, and involvement with organizations like NAPFA (National Association of Personal Financial Advisors). Being part of a professional community like NAPFA has been instrumental in their success and they highly value the support and collaboration it provides.
Special Note: In 2023, we rebranded the NAPFA podcast with a new album cover and series title: NAPFA Nation. We are shifting our monthly episodes to bring you inspiring conversations and key insights from leaders in the Fee-Only financial planning profession. Marie Swift, Founder and CEO of Impact Communications, will continue on as host, interviewing a variety of NAPFA members and professionals. You will still be able to find on this channel the 32 Mindset Mastery episodes with respected fiduciary financial planners and allied advocates who are committed to accomplishing great things as they master their own mindset and continue to serve their clients in the best ways possible.
Brought to you by NAPFA - the National Association of Personal Financial Advisors - the country’s leading professional association of Fee-Only financial advisors. Learn more about NAPFA at https://www.NAPFA.org.

In Episode #08 of NAPFA Nation, one of the founding members and first president of NAPFA, Gary Pittsford, talks with podcast host Marie Swift about his involvement with NAPFA over the past 40 years. He highlights the growth and influence of NAPFA in promoting fee-only financial advice and attracting clients who prefer a fiduciary standard. Pittsford also mentions the significant changes in technology and business models within the industry, and shares his transition from Castle Wealth Advisors, where he served as president and CEO for over 40 years, to assume the role of Chief Valuation Officer at Creative Planning, one of the largest industry leading Registered Investment Advisors (RIAs) in the country. Pittsford is glad to be a part of NAPFA’s 40th anniversary celebration and throughout the episode reflects on the growth and evolution of the financial planning profession.
Pittsford shares:
How the concept of fee-only financial advising has evolved over the past 40 years  Challenges faced in the early stages of NAPFA’s formation    Benefits of working with a fiduciary and how that mitigates conflicts of interest     Career path ideas for those interested in the financial planning profession     Heartfelt thanks for all of the NAPFA pioneers and those who continue to carry the torch today Key points: Consumers are, more and more, seeking independent financial advice from advisors who prioritize their needs rather than selling products. Pittsford provides tips for finding fee-only fiduciary advisors through organizations like NAPFA and emphasizes the importance of reducing expenses and risk for older individuals. Aspiring advisors are encouraged to join fee-only firms and consider this profession due to the ever-increasing demand for commission-free financial planning and investment services. He emphasizes how meaningful the work can be and the importance in helping clients with their finances. The financial planning profession is becoming more inclusive and diverse, with NAPFA leading the way in their diversity and inclusion initiatives.
Special Note: In 2023, we rebranded the NAPFA podcast with a new album cover and series title: NAPFA Nation. We are shifting our monthly episodes to bring you inspiring conversations and key insights from leaders in the Fee-Only financial planning profession. Marie Swift, Founder and CEO of Impact Communications, will continue on as host, interviewing a variety of NAPFA members and professionals. You will still be able to find on this channel the 32 Mindset Mastery episodes with respected fiduciary financial planners and allied advocates who are committed to accomplishing great things as they master their own mindset and continue to serve their clients in the best ways possible.
Brought to you by NAPFA - the National Association of Personal Financial Advisors - the country’s leading professional association of Fee-Only financial advisors. Learn more about NAPFA at https://www.NAPFA.org.

In Episode #07 of NAPFA Nation, Glenn Frank, author of the popular book Your Encore: Retirement Planning Guide - How to Balance Time, Money and Joy, discusses the importance of brain chemicals in happiness and suggests a daily practice called the "smiling starfish" to increase happiness per dollar and hour. He also shares his four key takeaways on happiness: daily progress, pleasure within limits, pride in work, and purpose.
Frank shares:
A decision matrix to help balance time, money, and happiness by categorizing activities as required or choice-based and whether they make you happy or not  Why intentional decision-making leads to better outcomes and greater overall happiness  How gratitude plays a role in having a great life  His concept of an encore – finding purpose after 50 instead of retiring – which he believes is crucial for successful retirement Key points: Many people mistakenly believe they are helping their parents by doing everything for them, but it often leads to unfulfillment. Seeking advice from parents can be beneficial and even those with disabilities can contribute. There are resources available for people over 50, such as free websites, organizations, and books. Church groups are good at providing support, especially for the sandwich generation. The COVID crisis caused many people to retire earlier than planned, creating an opportunity for financial advisors to help them navigate this transition. Philanthropic giving decisions require careful consideration of time and money, as well as motivation and impact per dollar or hour. Communication of family values is key when involving children in charitable giving decisions. The balance between supporting family and giving to charity is a common dilemma that needs to be addressed based on individual circumstances. It is important to plan both finances and schedules in retirement and find fulfilling ways to spend time through volunteering or working part-time.
Special Note: In 2023, we rebranded the NAPFA podcast with a new album cover and series title: NAPFA Nation. We are shifting our monthly episodes to bring you inspiring conversations and key insights from leaders in the Fee-Only financial planning profession. Marie Swift, Founder and CEO of Impact Communications, will continue on as host, interviewing a variety of NAPFA members and professionals. You will still be able to find on this channel the 32 Mindset Mastery episodes with respected fiduciary financial planners and allied advocates who are committed to accomplishing great things as they master their own mindset and continue to serve their clients in the best ways possible.
Brought to you by NAPFA - the National Association of Personal Financial Advisors - the country’s leading professional association of Fee-Only financial advisors. Learn more about NAPFA at https://www.NAPFA.org.

In Episode #06 of NAPFA Nation, Lydia Sheckels, CFP®, CLU®, ChFC®, of Wescott Financial Advisory Group, shares highlights from her career in financial services, including how she became fee-only financial planner, and why she decided to eventually join NAPFA and raise her hand for service/leadership roles within the fiduciary community that would come back to help her in unexpected ways. While she set out to simply be of service, the surprise to her was that she learned new things and became a better financial planning practitioner and leader within Wescott, the Registered Investment Advisor and wealth management firm that would eventually become her beloved career home base.
Sheckels shares:
How participating in the fee-only community helped shape her career and created a profound sense of purpose How fellow NAPFA pioneers such as Michael Joyce, Judy Lau, and Marjorie Fox – among others – lead the charge in NAPFA’s early days Why she is so encouraged by the fiduciary movement and the growth of commission-free wealth management and financial planning firms nationwide How established firms can help the next generation of financial planners as they eagerly seek to join the fiduciary community Key points: When Sheckles joined Wescott, it was “a tiny firm” and the term “fiduciary” was hardly used in financial planning circles. Today, Wescott is one of the larger wealth management firms in the fiduciary community and now the terms “fee-only” and “fiduciary” are used widely in financial planning circles, by personal financial journalists, and professors who are training up the next generation of financial planners, investment advisors, and wealth managers. In addition to the National Association of Personal Financial Advisors, the fiduciary standard is now the “mother standard” for an array of professional organizations such as Alliance of Comprehensive Planners, XY Planning Network, and the Garrett Planning Network. As NAPFA celebrates its 40th anniversary, this podcast with Sheckels is one you won’t want to miss.
Special Note: In 2023, we rebranded the NAPFA podcast with a new album cover and series title: NAPFA Nation. We are shifting our monthly episodes to bring you inspiring conversations and key insights from leaders in the Fee-Only financial planning profession. Marie Swift, Founder and CEO of Impact Communications, will continue on as host, interviewing a variety of NAPFA members and professionals. You will still be able to find on this channel the 32 Mindset Mastery episodes with respected fiduciary financial planners and allied advocates who are committed to accomplishing great things as they master their own mindset and continue to serve their clients in the best ways possible.
Brought to you by NAPFA - the National Association of Personal Financial Advisors - the country’s leading professional association of Fee-Only financial advisors. Learn more about NAPFA at https://www.NAPFA.org

In Episode #05 of NAPFA Nation – livestreamed from the big podcast stage at the 2023 Morningstar Investment Conference in Chicago – Tara Unverzagt, CFP®, of South Bay Financial Partners tells us how she became fee-only financial planner, and why she decided to develop new access points for people who dread facing, or worse, are stressed and worried about financial decisions. Unverzagt has been working in financial planning, investment advice, and tax preparation for over 20 years. She specializes in multigenerational financial planning which includes raising a family, having a successful retirement, generation wealth transfer, and financial coaching for younger generations. But over the years she saw that there need to be more options to help people from all income and asset levels master the intimidating world of money, simplify confusing financial decisions, and manage expenses.
Unverzagt shares:
How and why she built an exclusive community of financial planners, financial therapists, accountants, students, parents, business owners, and others via an affordable solution that helps people live amazing, purpose-filled and financially stable lives  The differences between financial coaching, financial therapy, and financial planning    6 behaviors that if strengthened lead to better wealth accumulation      How certain money beliefs can work for us – or hold us back Ways technology can aid humans seeking to improve the decision-making process Key points: While we all need to be saving for a rainy day and investing for the future, it’s the day-to-day choices that will make or break us. Integrating financial therapy into financial planning helps people learn to relax and move forward in the most productive way. Listing her prices for the various services and programs offered at her firm shows potential clients that she is interested in helping them make better financial decisions – and a good first step is for them to know how much they are paying for the one-time service and/or ongoing interaction and support they need. Understanding how the brain is wired helps us see why people make the decisions they do. Intentional spending is possible with the right information, education, and mindset.
Special Note: In 2023, we rebranded the NAPFA podcast with a new album cover and series title: NAPFA Nation. We are shifting our monthly episodes to bring you inspiring conversations and key insights from leaders in the Fee-Only financial planning profession. Marie Swift, Founder and CEO of Impact Communications, will continue on as host, interviewing a variety of NAPFA members and professionals. You will still be able to find on this channel the 32 Mindset Mastery episodes with respected fiduciary financial planners and allied advocates who are committed to accomplishing great things as they master their own mindset and continue to serve their clients in the best ways possible.

In Episode #04 of NAPFA Nation, Katie Burke, CFP® and Bridget Grimes, CFP® talk with host Marie Swift about how they became fee-only financial planners with two independently owned and operated firms, plus how – and why – they came together to establish Equita Financial Network (EFN), an umbrella Registered Investment Advisor (RIA) for other women-led RIA firms. Grimes, who was once told by a male in her previous employer’s peer group that she was “too ambitious”, and Burke, who was looking for other like-minded women with whom to create synergies, found each other and built their own solution (EFN) because they couldn’t find it anywhere else. Today, the two are forging ahead, bridging the gap, for other women-led financial planning firms.
Burke and Grimes tell us:    
How they got started in the financial planning profession and why they are so passionate about helping other women be successful as independent financial advisors  What they are doing to combat pay disparity, lack of female role models, and how to overcome the confidence gap How to find the right mentors and professional communities  Why the DEIB movement matters – and how they are embracing it  Productivity “hacks” for any busy business owner Key points: As a profession, we need to help women feel valued and supported. Pay transparency, mentorship, role models, flexibility, community, and resources are needed. The financial services industry must do more than just talk the talk; more action is needed – including tangible resources and proven communities of support. Women in the financial advisory world can help by looking for ways to mentor or work alongside other women. Representation and visibility matters. Grit and ambition is needed as an independent business owner; seeing these great qualities, especially in a woman, is important.
Special Note: In 2023, we rebranded the NAPFA podcast with a new album cover and series title: NAPFA Nation. We are shifting our monthly episodes to bring you inspiring conversations and key insights from leaders in the Fee-Only financial planning profession. Marie Swift, Founder and CEO of Impact Communications, will continue on as host, interviewing a variety of NAPFA members and professionals. You will still be able to find on this channel the 32 Mindset Mastery episodes with respected fiduciary financial planners and allied advocates who are committed to accomplishing great things as they master their own mindset and continue to serve their clients in the best ways possible.
Brought to you by NAPFA - the National Association of Personal Financial Advisors - the country’s leading professional association of Fee-Only financial advisors. Learn more about NAPFA at https://www.NAPFA.org