24 min

Nationwide Marketing Group on Consumer Marketing The Sleep Retailer Podcast

    • Management

Our guest this week is Amanda Evans, VP of Shopper Marketing for Nationwide Marketing Group. She joined us to discuss some practical and creative ways retailers can engage with today's consumers. We chatted about the latest trends in consumer search terms, how different stages of the buying journey require different marketing needs, and the value of setting customer expectations across different platforms.

Our guest this week is Amanda Evans, VP of Shopper Marketing for Nationwide Marketing Group. She joined us to discuss some practical and creative ways retailers can engage with today's consumers. We chatted about the latest trends in consumer search terms, how different stages of the buying journey require different marketing needs, and the value of setting customer expectations across different platforms.

24 min