Natural Products Marketer Podcast Amanda Ballard & Tina Smith

We've covered one year of interviews with the top marketing and business experts in  and out of the Natural Products Industry.

From Ryan Sensenbrenner to Peter Murane, we've been armed with tales of disruptive branding and innovative differentiation to work within any budget. This episode isn't just a trip down memory lane; it's a treasure trove of actionable insights that have shaped our approach to helping industry retailers and manufacturers thrive. 

And that's not all! We also have teasers for season 2. We and our audience have questions, so we're finding experts to interview to get answers. From compliance to retailers who are winning in diverse circumstances, our guests will equip you with the strategies to build a better business so you can reach more people and change more lives.
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Email: info@naturalproductsmarketer.com


About Amanda Ballard


Amanda has worked in natural products marketing in the retail setting since 2016 and has a great understanding of the unique challenges and opportunities that retailers in this industry face. More than anything, she wants this industry to continue to boom and believes much of that success hinges on the ability of retailers to do well in their businesses and market their products effectively.


About Tina Smith


Since 2014, Tina has worked with multiple natural products businesses, discovering how to market their CBD products online, without having their payment processor shut them down, to letting customers talk about their health issues those products have helped them solve. She knows first hand how experts like you offer the best products and a superior customer experience, that is why she is committed to helping you find an easy way to grow your natural product business.

In this episode, we sit down with Teri Hoffman to talk about market research, who reveals how the largest companies orchestrate product launches. We navigate a thought-provoking discussion that balances the precision of hard data with the nuances of marketing intuition, including eye-opening case studies like the launch of Procter & Gamble's Febreze.

Teri underscores the power of first impressions and the art of distilling genuine feedback from potential customers. Do you need lots of data or should you trust your gut instinct? Listen to the full episode to find out.


Connect with us:


Facebook


Linkedin


Email: info@naturalproductsmarketer.com


About Amanda Ballard


Amanda has worked in natural products marketing in the retail setting since 2016 and has a great understanding of the unique challenges and opportunities that retailers in this industry face. More than anything, she wants this industry to continue to boom and believes much of that success hinges on the ability of retailers to do well in their businesses and market their products effectively.


About Tina Smith


Since 2014, Tina has worked with multiple natural products businesses, discovering how to market their CBD products online, without having their payment processor shut them down, to letting customers talk about their health issues those products have helped them solve. She knows first hand how experts like you offer the best products and a superior customer experience, that is why she is committed to helping you find an easy way to grow your natural product business.

Our guest Seth Spears was a homeschool consultant who became a digital marketing whiz and now flourishes in the natural products industry. He discusses his transformative journey, merging personal passions with professional pursuits, including his influential role in the Wellness Mama community. We talk his creation of sought-after natural personal care products, underscoring the power of audience attunement and seizing golden opportunities.

Our conversation reveals Wellness Mama's early strategies for standing out in the digital wilderness, from generating content to fostering real conversations with online communities. You'll glean insights into how maintaining your brand's core, coupled with the agility to adapt to digital winds, can maintain essential lines of communication with your tribe.
Connect with us:


Facebook


Linkedin


Email: info@naturalproductsmarketer.com


About Amanda Ballard


Amanda has worked in natural products marketing in the retail setting since 2016 and has a great understanding of the unique challenges and opportunities that retailers in this industry face. More than anything, she wants this industry to continue to boom and believes much of that success hinges on the ability of retailers to do well in their businesses and market their products effectively.


About Tina Smith


Since 2014, Tina has worked with multiple natural products businesses, discovering how to market their CBD products online, without having their payment processor shut them down, to letting customers talk about their health issues those products have helped them solve. She knows first hand how experts like you offer the best products and a superior customer experience, that is why she is committed to helping you find an easy way to grow your natural product business.

When every dollar spent on email marketing brings a staggering $45 in return, it's no wonder Tina and Amanda are ecstatic to share our latest discoveries in crafting emails that truly resonate with audiences. This isn't just about promotions; it's about enriching your customers' lives with messages they can't wait to open. From showcasing the profound impact your natural products can have on their well-being to stirring excitement for events that connect them with industry mavens, we're divulging all our secrets to make your email strategy a resounding success.

Imagine opening your inbox to find a story that mirrors your own struggles and triumphs. That's the power of personal narratives we explore in this episode. We've got anecdotes that will make you laugh, nod in agreement, and possibly even shed a tear, but more importantly, these tales of transformation—like the remarkable journey from pink eye to clear insight with colloidal silver—illustrate the trust and engagement you can build with your audience. And get this: we're showing you how to weave these stories into your mass email campaigns to foster a bond that feels as personal as a one-on-one conversation.

But wait, there's more—think you've got your email marketing down to a science? Wait until you hear us talk automation magic, where the perfect blend of humor, cultural references, and tailored content turns leads into loyal fans. We're not just throwing tips at you; we're turning the spotlight on the strategies that have our inboxes buzzing and our products flying off the virtual shelves. So, buckle up and join us for a journey through the twists and turns of email marketing that's as profitable as it is delightful. Don't forget to hit subscribe for more electrifying episodes that could redefine your approach to connecting with your tribe.

Subscribe so you can get notified when we release new expert marketing tips episodes. 

The Natural Products Marketer Podcast is Your Source for Expert Marketing Advice to Help you Grow Your Business, Reach More People & Change More Lives.

Go to naturalproductsmarketer.com to grab your Marketing Quick Wins and to find out how to increase your revenue in the next 30 days. 


Connect with us:


Facebook


Linkedin


Email: info@naturalproductsmarketer.com


About Amanda Ballard


Amanda has worked in natural products marketing in the retail setting since 2016 and has a great understanding of the unique challenges and opportunities that retailers in this industry face. More than anything, she wants this industry to continue to boom and believes much of that success hinges on the ability of retailers to do well in their businesses and market their products effectively.


About Tina Smith


Since 2014, Tina has worked with multiple natural products businesses, discovering how to market their CBD products online, without having their payment processor shut them down, to letting customers talk about their health issues those products have helped them solve. She knows first hand how experts like you offer the best products and a superior customer experience, that is why she is committed to helping you find an easy way to grow your natural product business.

Most natural products customers are women. But Peter Murane with MOX Skincare is here to shake things up. As a visionary who transitioned from the corporate world of Clorox to the natural products industry, Peter, alongside the brilliant Ben Fuchs, crafted the acclaimed Truth skincare brand and now MOX Skincare for Men. 

Together, we dive into the nuts and bolts of innovation, shedding light on breaking into the market with a new ingredient like CBD, and more. 

On to attracting men to natural products and skincare, where simplicity and humor reign supreme. We share laughs and lessons learned from personal experiences, including gifting the product to my nephew and drawing unexpected parallels between skincare and dating advice. 

For anyone intrigued by the alchemy of brand building and engaging an unlikely customer segment, you'll find a treasure trove of wisdom right here. 
Connect with us:


Facebook


Linkedin


Email: info@naturalproductsmarketer.com


About Amanda Ballard


Amanda has worked in natural products marketing in the retail setting since 2016 and has a great understanding of the unique challenges and opportunities that retailers in this industry face. More than anything, she wants this industry to continue to boom and believes much of that success hinges on the ability of retailers to do well in their businesses and market their products effectively.


About Tina Smith


Since 2014, Tina has worked with multiple natural products businesses, discovering how to market their CBD products online, without having their payment processor shut them down, to letting customers talk about their health issues those products have helped them solve. She knows first hand how experts like you offer the best products and a superior customer experience, that is why she is committed to helping you find an easy way to grow your natural product business.

Unlock the secrets to revolutionizing your natural products business with email marketing strategies that are anything but conventional.  We've meticulously crafted five ingenious strategies to not only grow your email list but to nurture a community around your brand. We dissect the hidden treasures of point-of-sale systems, spill the beans on the magic of incentives, and even dive into the concept of lifetime customer value—trust us, it's a game-changer.

Imagine sending tailored emails that have 'fruit hunters' waiting on the edge of their seats for the latest tropical fruit drop, or pet owners eagerly opening up recommendations for new supplements that'll have their furry friends howling with joy. That's the kind of niche content charm we're preaching. But that's not all—quizzes that lead to immediate engagement, automated welcome emails with sky-high open rates, and a backdoor look into how personalization and automation can transform a lukewarm lead into a fiery sale. We're here to arm you with the know-how to captivate your audience, boost those conversion rates, and give your subscribers an experience that feels like it's been handpicked just for them. So, plug in, embrace the wisdom, and watch your business bloom one click at a time.

Show Resources:
Hubspot's Ultimate List of Email Marketing Stats

Subscribe so you can get notified when we release new expert marketing tips episodes. And Leave us a review because feedback is our love language!

The Natural Products Marketer Podcast is Your Source for Expert Marketing Advice to Help you Grow Your Business, Reach More People & Change More Lives.

Go to naturalproductsmarketer.com to grab your Marketing Quick Wins and to find out how to increase your revenue in the next 30 days. 
Connect with us:


Facebook


Linkedin


Email: info@naturalproductsmarketer.com


About Amanda Ballard


Amanda has worked in natural products marketing in the retail setting since 2016 and has a great understanding of the unique challenges and opportunities that retailers in this industry face. More than anything, she wants this industry to continue to boom and believes much of that success hinges on the ability of retailers to do well in their businesses and market their products effectively.


About Tina Smith


Since 2014, Tina has worked with multiple natural products businesses, discovering how to market their CBD products online, without having their payment processor shut them down, to letting customers talk about their health issues those products have helped them solve. She knows first hand how experts like you offer the best products and a superior customer experience, that is why she is committed to helping you find an easy way to grow your natural product business.