A weekly must-listen podcast hosted by Nautilus Marketing founder, Tom Jauncey. A show full of marketing and business insights for the true nerd in you!
Tom shares stories on business, marketing and the life of being the Head Nerd at Nautilus Marketing along with useful actionable marketing tips each episode.
Unleashing Power of PR for SEO and Branding
Unlocking the hidden potential of PR can greatly benefit your brand's SEO and branding.
In this episode, I will be exploring the various forms of PR, from traditional print press to the rapidly evolving digital PR. I will explain how these PR forms can increase your brand's visibility and authority.
We'll also take a closer look at the impact of backlinks on SEO.
The Hidden Power of Audits: Boosting Website Performance & User Experience
Prepare to decode the mystery of website audits! In this episode, I'll provide you with a clear understanding of the process of a website audit and explain why they are crucial for your business growth.
I'll uncover the real power of website audits in boosting your site's performance and ROI, the various ways to conduct these audits and the importance of investing in a quality one.
The Importance of Patience in Agency Relationships
It's time to take on the topic of trust in digital marketing agencies, addressing why it isn't beneficial to shift from one agency to another constantly.
In this episode, I expose the pitfalls of jumping ship, including overlapping resources and stagnant progress.
We'll also examine the necessity of giving an agency enough time to do its work and how this patience can pay off in the long run. An effective digital marketing campaign can genuinely thrive with the right amount of trust and time.
Decoding the Costs of Website Ownership
It's a question I get asked almost every day: "How much does it cost to build and maintain a website?"
In this episode, I explore the costs of running a website and how you can budget for it wisely. I get into the nitty-gritty of domain name pricing and the importance of choosing a trustworthy hosting provider. I also highlight the extra costs you might not expect, such as backups, security, and emails.
I also demonstrate the price differences between e-commerce and brochure websites and give you a sneak peek into how we structure our pricing and the various functionalities you should consider for your website.
If you're just starting out or looking to revamp your existing website, this episode is brimming with crucial insights.
Balancing Work Life and Setting Boundaries
Picture this: we were pitching to a potential client when he dropped a bombshell, proudly stating that he expected his employees to respond to work queries even on weekends. It was a shocking statement that left me wondering whether we could foster a healthy business relationship with such an individual.
In this episode of Nauti Nerds, I explore work-life balance and setting boundaries, not only with your team but also with clients and prospects. I share our personal experiences and the critical lessons learned about the importance of fostering a supportive culture in one's team and the dangers of toxic expectations.
From Rivalry to Networking: A New Approach to Competition
Ready to shift your perspective on competition? In this episode, I share why I love stalking my rivals and why you should. It's not as sinister as it sounds, far from it, you'd be surprised by the invaluable insights you might gain.
This episode of Nauti Nerds is about watching your competitors' actions, learning industry updates, and incorporating the best bits into your marketing strategies. Don't worry; it's not all spying and scheming. We'll explore the importance of networking and making friends with competitors. It's about fostering a supportive community in your field that shares knowledge, helps each other grow, and even passes on referrals. After all, the world is big enough for everyone to succeed.
Nauti Nerds is produced and managed by Urban Podcasts.