Navigate the Rapids - Understanding Digital Marketing for Business Owners Will Hanke

Welcome to another episode of Navigate the Rapids.

In this episode, find out things like:



What is DISC

How knowing your individual behavioral style can help your business grow

How to use DISC to get the right candidate in the right seat on your bus

How to improve the communication skills of your entire team



Guest Profile



As a Certified John Maxwell DISC Consultant through the utilization of online assessments, I help leaders as well as their team members learn their individual behavior styles, their preferred communication style and their strengths in leadership. I provide one on one and/or group coaching to ensure that you put your assessment results into action. Information is interesting but what is most important to me is helping you develop an action plan to further develop your communication skills and ultimately make a positive impact on your company’s bottom line.

WHO I WORK WITH: I partner with C-Level Executives, Directors, Middle Managers, Operational Managers, Supervisors and their teams.

Other Notes/Links

To learn more about Glenda Woolley visit www.5starleadership.com

pssst…. want to be a guest on the show?

Welcome to another episode of Navigate the Rapids.

In this episode, find out things like:



* Economy and the Impacts

* Major areas of change to the PPP

* PPP1 vs PPP2

* EIDL Loan update/changes

* Other tax changes that impact your business



Guest Profile

Andy Magnus, CPA of ProActive Tax Pros LLC is a nationally known tax advisor, speaker, writer and humorist.

He spent 5 years as an IRS Agent and Regional Trainer and decades helping Small Businesses with their business and tax strategies and return preparation.

His firm – ProActive Tax Pros LLC, helps successful entrepreneurs keep more of what they earn so they can explore opportunities, grow their business and do the things they love.

You will enjoy Andy’s unique perspective and ability to make taxes simple, interesting and enjoyable.

Other Notes/Links

In the podcast at 14:30-38,  Andy mentions that period of time for measuring forgiveness is 24 months.  In actuality, it is 24 weeks.  Although time is an illusion, the SBA does not understand the concept.    Thanks to Gail Moran for catching this.

To learn more about Andy visit http://proactivetaxpros.com/

pssst…. want to be a guest on the show?

Welcome to another episode of Navigate the Rapids.

In this episode, find out things like:



* What John has learned in the last 2 weeks of calling during the quarantine

* What NOW is a good time to call those C-Level people

* How you can be positive when doing your cold calling

* How to take advantage of John’s book and workbook



Guest Profile

John Eyres is the owner of Business Connections Consulting. They provide outbound telephone calls to potential clients, past clients, or any list you provide to them.

Other Notes/Links

To learn more about John Eyres visit https://busconcon.com

pssst…. want to be a guest on the show?

Welcome to another episode of Navigate the Rapids.

In this episode, find out things like:



* How you can craft a message that generates more leads from highly interested prospects

* How applying the 80/20 rule can keep your message on track

* The best way to integrate your message into an email campaign



Guest Profile



Tom Ruwitch is a business growth specialist with more than 20 years’ experience helping businesses and individuals thrive using innovative, interactive marketing. He is the founder and president of StoryUp Marketing, an agency that helps businesses tune up their stories so prospects and customers tune in and act.

Prior to establishing StoryUp, Tom founded MarketVolt, a marketing firm that is best known for its powerful, easy-to-use email marketing software. MarketVolt helps businesses implement powerful technology and bright ideas to attract leads, engage prospects, close sales, and maximize retention and referrals. MarketVolt was recently acquired by Benchmark Email which continues to operate and support the software.

At MarketVolt and now StoryUp Marketing, Tom is the lead consultant for clients who seek branding, web site, email, social media, and other marketing guidance. Tom is an experienced web developer, copy-writer, and direct response marketer. He is especially adept at helping businesses coordinate their online and offline marketing efforts. He has experience designing and executing marketing campaigns for small business startups and publicly traded companies.

Tom is a speaker and consultant who appears regularly as a featured presenter at business expos and other events. He writes a monthly marketing column for a business journal in St. Louis, and he is a guest blogger on marketing topics for many online publications.

Other Notes/Links

To learn more about Tom Ruwitch visit https://storyupmarketing.com/

pssst…. want to be a guest on the show?

Show Notes



* The Productivity Experts

* Slack

* The Four Hour Workweek (book)

* Jabber

* Teamwork Project Management



Show Outline

Thanks for joining us today, my name is Will Hanke, and I wanted to bring in a special guest today to help us sort through some things. Since most of us are stuck at home, we’re dealing with different situations than we’re used to.

For some, we’ve suddenly got kids or pets or spouses in our work area, demanding attention, distracting us from completing projects. How can we deal with them and still get our work done?

In addition, how do we handle the change in cash flow? For many, there are projects that are now sitting waiting to be delivered, with money due.

Today’s guest is Cathy Sexton, a productivity expert and business coach with over 17 years of experience helping business owners sort through their situations to make them more productive and profitable.

Questions



Cathy, tell me a little about your business.

For those that typically do not work at home, but suddenly are, what are some good tips around setting up a temporary office?                                                                                   (this can be two fold )1. Working from home NOW and those that have already have home offices but now the kids and spouses are in the midst of it all..

What ‘guidelines’ should we set for our family? 

Distractions and accidents are bound to happen. How can we deal with those and still stay on track?

From Callie “I’ve heard of grouping things you do into chunks and then work on a chunk for a period of time. What are some common chunks I should put on my list? “

Stepping away – one advantage of working from home, especially as a business owner, is that we can take a break if need be. Similar to the previous question, how do we keep our sanity but also get things done?

For those of us with a team, what are your favorite virtual tools for keeping in touch?

So let’s talk about cash flow, how do we handle what could be a devastating effect in our business when our business takes a huge shift?

I know you have a program called “The Miracle Money Method” . Can this be something that is still beneficial during these times.?

On March 24, 2020 we held a special training session to help businesses navigate through the uncertain times and provided tips to help them stay in business.

Here are a few things we cover:



* We are poised for an increase in demand for many products and services over the next 4-6 weeks. Companies that have their marketing in order are going to see those increases in the form of web form fillouts and phone calls.

* Virtual selling is here, and those businesses taking advantage of tools like Facetime and Zoom are going to have an advantage over slower-moving businesses that don’t want to do business in non-traditional ways.

* Your competitors might be taking their foot off the gas, and this is a grand opportunity to take more market share online.