Marketers are gathering tons of data. In practice, a lot of marketers, however, don't know how to actually make use of this data. That's what we are talking about with Mike Stone in this episode. Elias has an interview with him and discusses the following topics:
A recent study by Outlier 'Navigating marketing blindspots'
Examples of practical use of data in marketing
How AI can help marketers find blind spots in their data
LinkedIn Mike Stone: https://www.linkedin.com/in/mikestonemarketing/
Website Outlier: https://outlier.ai/
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