25 min
Navigating Personalization in an Increasingly Privacy-Driven Marketing Landscape - with Steven Aldrich, Co-CEO and Co-Founder, Ragnarok Data Unlocked
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- Marketing
Today, marketing teams need to stop collecting all data by default and instead think about "What's the right data?".
What data is required to drive:
Effective customer engagementPersonalizationProper customer marketing outcomesAccording to Steven Aldrich of Ragnarok, many teams have built a model where they're collecting everything but then found after an audit that nobody was using it.
Check out the podcast to learn more.
Today, marketing teams need to stop collecting all data by default and instead think about "What's the right data?".
What data is required to drive:
Effective customer engagementPersonalizationProper customer marketing outcomesAccording to Steven Aldrich of Ragnarok, many teams have built a model where they're collecting everything but then found after an audit that nobody was using it.
Check out the podcast to learn more.
25 min