Navigating Personalization in an Increasingly Privacy-Driven Marketing Landscape - with Steven Aldrich, Co-CEO and Co-Founder, Ragnarok

Today, marketing teams need to stop collecting all data by default and instead think about "What's the right data?".

What data is required to drive:

• Effective customer engagement
• Personalization
• Proper customer marketing outcomes

According to Steven Aldrich of Ragnarok, many teams have built a model where they're collecting everything but then found after an audit that nobody was using it.

Check out the podcast to learn more.