Navigating the Intersection of RevOps and Marketing: Insights from Lorena's Journey and ABM Expertise

Lorena Morales is the Director of Global Digital Marketing Revenue Operations at JLL, a professional services firm that specializes in real estate and investment management and operates across more than 80 countries. Lorena talked us through why Marketing should be considered an extension of revenue operations and how RevOps plays a vital role in the success of the ABM initiative.

The latest episode of The Go-To-Masters Show features Lorena, where we discuss:

• How different the Sales tech set-up is in the real estate industry compared to B2B SaaS?
• Handling the modern tech stack problem and the challenges of a globally distributed tech stack.
• Managing the complete sync of data within the tech stack, as ABM is proving to be a game-changer in outbound marketing.
• How RevOps and marketing should collaborate for the success of ABM campaigns.

Connect with Lorena Morales
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