9 episodes

For marketing department leaders who want to learn from their peers, Navigating the Noise(R) provides first-hand stories and winning ideas from marketing department leaders. Each episode focuses on verticals of marketing like product marketing and accounting marketing.

Brought to you by Connected Culture, a digital marketing agency committed to helping marketing department leaders navigate the noise of modern marketing. https://connected-culture.com

Navigating the Noise w/ Jerry Allocca - Modern Marketing Podcast Connected Culture

    • Business

For marketing department leaders who want to learn from their peers, Navigating the Noise(R) provides first-hand stories and winning ideas from marketing department leaders. Each episode focuses on verticals of marketing like product marketing and accounting marketing.

Brought to you by Connected Culture, a digital marketing agency committed to helping marketing department leaders navigate the noise of modern marketing. https://connected-culture.com

    8. Professional Services Marketing – Virginia Lestingi Shares Insights with Jerry Allocca

    8. Professional Services Marketing – Virginia Lestingi Shares Insights with Jerry Allocca

    https://navigatingthenoise.com/8-professional-services-marketing-virginia-lestingi

    In this episode we are navigating the noise of business valuation and professional services marketing.

    You’ll learn what marketers need to address today to navigate marketing in the professional services environment post covid along with strategies for getting the most from your marketing department as well as support from your superiors on marketing initiatives.

    Meet Virginia Lestingi
    Marketing Director Virginia Lestingi shares her thoughts and best advice for marketing professionals on both managing a team and your individual growth as a professional.

    In this episode, host Jerry Allocca discusses the ins and outs of professional services marketing with Virginia, including:

    What’s the noise in professional services marketing today
    Differentiating between different types of professional services marketing
    Advice for budgeting and utilizing content in a post covid environment
    How events and networking have changed after covid

    Virginia’s Bio
    Virginia is the Director of Marketing at Empire Valuation Consultants, where she develops and oversees all marketing and communication efforts for the firm. Her responsibilities include, but are not limited to, collaborating with firm leaders to identify and execute appropriate marketing tactics and overall strategic marketing plans for the firm. She directs branding, advertising, e-mail campaigns, market research, social media, and website initiatives. In addition, Virginia coordinates all logistics for annual conferences, seminars, meet and greets, and other networking events, and identifies sponsorship and networking opportunities for the firm.

    Virginia is very active in the professional services community. She attends various membership meetings and networking groups to aid in developing new business, which fosters her ability to solidify existing relationships with referral sources and vendors.

    Virginia has over 25 years of experience in the financial services industry. Prior to joining Empire, she served as marketing director for accounting firms and ran her own business as a corporate event planner. Operating in these roles enabled her to build a knowledge base that aligns well with successful companies such as Empire.

    Quotables
    “Be your own advocate and ask for a seat at the decision making table, nobody else will do it for you.”

    Recommended resources
    Resources that were mentioned during this episode.


    Meeting minutes and agenda template
    Download word template here
    Virginia Lestingi’s LinkedIn Profile:
    https://www.linkedin.com/in/virginialestingi/

    We’d love to hear from you!
    Please let me know what questions you have about marketing, and what you’d like to know to help you as a leader in your marketing department. Submit your questions here.


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    Send in a voice message: https://anchor.fm/navigatingthenoise/message

    • 23 min
    7. Membership Marketing - Theresa Mautone Kuiken Shares Insights with Jerry Allocca

    7. Membership Marketing - Theresa Mautone Kuiken Shares Insights with Jerry Allocca

    https://navigatingthenoise.com/7-membership-marketing-theresa-mautone-kuiken/

    In this episode we are navigating the noise of marketing for a membership based company.

    You’ll learn what marketers need to address today to attract new members while increasing engagement with existing members along with strategies for getting the most from your marketing department.

    Meet Theresa Mautone Kuiken
    Chief Marketing and Business Development Officer Theresa Mautone Kuiken shares her thoughts on what makes a great leader and how to effectively manage a team with diverse skill sets.

    In this episode, host Jerry Allocca discusses the ins and outs of membership marketing with Theresa, including:

    What makes a great marketing leader
    Critical issues facing membership marketing today
    Advice for walking into a new marketing department
    How to differentiate in a crowded marketplace

    Theresa’s Bio
    Kuiken is a strategic business leader who pioneers “first-of-its-kind” transformational initiatives on executive teams in the luxury, travel, fine art, and fashion and education industries. At NSLS, Kuiken is spearheading a strategic transformation of the marketing team to a data-led, member-first positioning. Focusing on propelling revenue growth, brand exposure and market expansion, Kuiken seamlessly marries the creative with the analytical to drive results.

    Kuiken holds a bachelor’s from Vanderbilt University and graduate management studies at Columbia University. She is also Head of Community Engagement and Marketing at JerseySTEM, a nonprofit promoting excellence in science, technology, engineering, and math education for girls in under-served communities.

    Quotables
    “What I like to do when I start anything personally and professionally is go on a listening tour.”

    Recommended resources
    Resources that were mentioned during this episode.


    Good to Great: Why Some Companies Make the Leap and Others Don't by Jim Collins
    https://www.amazon.com/dp/0066620996/ref=cm_sw_em_r_mt_dp_QZZ19CTT02EWQVT0PEXW
    Start with Why: How Great Leaders Inspire Everyone to Take Action by Simon Sinek
    https://www.amazon.com/dp/1591846447/ref=cm_sw_em_r_mt_dp_EKF7JARDSGVFH3G9DX3T
    Theresa Mautone Kuiken's LinkedIn Profile
    https://www.linkedin.com/in/theresakuiken/

    We’d love to hear from you!
    Please let me know what questions you have about marketing, and what you’d like to know to help you as a leader in your marketing department. Submit your questions here or leave a reply below.


    ---

    Send in a voice message: https://anchor.fm/navigatingthenoise/message

    • 21 min
    6. HR Marketing - Lori Frucht Shares Insights with Jerry Allocca

    6. HR Marketing - Lori Frucht Shares Insights with Jerry Allocca

    Show Notes
    In this episode we are navigating the noise of HR marketing. You’ll learn what HR marketers need to address today along with strategies for getting the most from your marketing department.

    Meet Lori Frucht
    HR marketing professional Lori Frucht shares her thoughts on marketing a complex service/product, using marketing automations and upcoming challenges that marketers will face.

    She shares her experience working for both small companies and large corporations.

    In this episode, host Jerry Allocca discusses the ins and outs of HR marketing with Lori, including:

    Understanding your different audiences
    The role of automation in a marketing department
    Issues when working with vendors
    Critical issues facing HR marketing today
    Advice for newcomers to the marketing field

    Lori's Bio
    Lori Frucht is the Director of Marketing at PEO Spectrum. She has more than 25 years of experience marketing in various industries including publishing, law and webinars. She is very involved in her community and a member of several marketing and networking organizations. Lori has been married for 26 years and has twins who recently both graduated from college. In her spare time she enjoys Peloton workouts, reading and crossword puzzles. She has a BS in Communications from Cornell University.

    Quotables
    “I'm always keeping up to date with the latest trends”

    Recommended resources
    Resources that were mentioned during this episode.


    PEO Spectrum’s website:
    https://peospectrum.com
    Lori Frucht's LinkedIn Profile:
    https://www.linkedin.com/in/lorifrucht/

    We’d love to hear from you!
    Please let me know what questions you have about marketing, and what you’d like to know to help you as a leader in your marketing department. Submit your questions here.


    ---

    Send in a voice message: https://anchor.fm/navigatingthenoise/message

    • 23 min
    5. Legal Marketing - Jesika Kalika & Nina McCann Shares Insights with Jerry Allocca

    5. Legal Marketing - Jesika Kalika & Nina McCann Shares Insights with Jerry Allocca

    In this episode we are navigating the noise of legal marketing. You’ll learn what legal marketers need to address today along with strategies for getting the most from your marketing department.

    Meet Jesika Kalika
    Jesika Kalika is a Marketing and Business Development professional with over 20 years of experience within the legal and real estate industries. Currently, she is the Senior Marketing Manager at Meyer, Suozzi, English & Klein, P.C. located in Garden City, New York. She is Co-Chair of the Firm’s Marketing & Business Development Committee and is a Member of its Diversity & Inclusion Committee. As head of the Firm’s Marketing Department, Jesika facilitates creative and strategic marketing initiatives, assists all attorneys in executing business development plans and overseeing their annual marketing budgets.

    Quotables
    “Within the past year, there has been a drastic shift in the way we approach Marketing. Having a virtual presence on multiple platforms has become a necessity.”

    Meet Nina McCann
    Nina McCann is a Marketing, Public Relations and Business Development professional with over 18 years of experience in the professional services environment. Currently, she is the Director of Marketing for a national legal services company. Her in-house roles at professional services firms have included overseeing marketing at a national accounting firm and regional and global law firms.

    Quotables
    “I am proud to state my company saw a 30% increase in our LinkedIn followers in the last year”

    In this episode, host Jerry Allocca discusses the ins and outs of legal marketing with Jesika and Nina, including:

    Social media trends
    What companies that work with law firms and legal services providers are looking for from companies
    Critical issues facing legal marketing today

    Recommended resources
    Resources that were mentioned during this episode.


    Legal Marketing Association
    https://legalmarketing.org
    Public Relations Professionals of Long Island
    https://prpli.org
    Social Media Association
    http://www.socialmediaassoc.com/socialmediaassociation/
    Nina McCann’s LinkedIn Profile
    https://www.linkedin.com/in/nina-mccann-52b3101/
    Jesika Kalika’s LinkedIn Profile
    https://www.linkedin.com/in/jesika-kalika-6795678/

    We’d love to hear from you!
    Please let me know what questions you have about marketing, and what you’d like to know to help you as a leader in your marketing department. Submit your questions here or leave a reply below.


    ---

    Send in a voice message: https://anchor.fm/navigatingthenoise/message

    • 23 min
    4. Education Marketing – Anthony Sarchiapone Shares Insights with Jerry Allocca

    4. Education Marketing – Anthony Sarchiapone Shares Insights with Jerry Allocca

    In this episode we are navigating the noise of education marketing. You’ll learn what education marketers need to address today along with strategies for getting the most from your marketing department.

    Meet Anthony Sarchiapone
    Education marketing professional Anthony Sarchiapone shares his thoughts on how to reduce the amount of internal emails and meetings.

    He shares his experiences on pitfalls to avoid when entering a new marketing department.

    In this episode, host Jerry Allocca discusses the ins and outs of education marketing with Anthony, including:

    Persona development and making the case
    How to work together with your sales department
    Critical issues facing education marketing today
    Advice for walking into a new marketing department

    Quotables
    “…it reduced the amount of emails and reduced the amount of meetings we had to have.”

    Recommended resources
    Resources that were mentioned during this episode.


    Google Postmaster Tools - Be a Better Sender
    https://www.gmail.com/postmaster/
    Return Path
    https://www.validity.com/products/returnpath/
    Anthony Sarchiapone's LinkedIn Profile
    https://www.linkedin.com/in/sarchiaponecontentmarketing/

    We’d love to hear from you!
    Please let me know what questions you have about marketing, and what you’d like to know to help you as a leader in your marketing department. Submit your questions here or leave a reply below.


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    Send in a voice message: https://anchor.fm/navigatingthenoise/message

    • 22 min
    3. Matrimonial Legal Marketing – Sharyn O’Mara Shares Insights with Jerry Allocca

    3. Matrimonial Legal Marketing – Sharyn O’Mara Shares Insights with Jerry Allocca

    Show notes: https://navigatingthenoise.com/matrimonial-legal-marketing-sharyn-omara/

    In this episode we are navigating the noise of matrimonial legal marketing. You’ll learn what legal marketers need to address today along with strategies for getting the most from your best assets in a law firm.

    Meet Sharyn O’Mara
    Legal marketing expert Sharyn O’Mara shares her marketing journey into legal marketing and the differences she has discovered with this slice of marketing. Sharyn offers insights into the fast changing world of social marketing and how showcasing the law firm and the attorneys is unlike any other kind of marketing.

    She shares her thoughts on how to develop personal and professional growth as well as the growth of the law firm and some things she has learned as she continues to travel on her legal marketing path up to and including during this time of the pandemic. Law firm marketing is a fast growing area and Sharyn’s enthusiasm for her career will help you to understand why.

    In this episode, host Jerry Allocca discusses the ins and outs of matrimonial legal marketing with Sharyn, including:

    Key differences between legal marketing and other types of marketing
    How covid has changed legal marketing communications
    Top 3 critical issues legal marketing must address today
    Strategies for showing what makes every law firm unique

    Quotables
    “My best advice for other marketing professionals is to connect with other marketing professionals”

    Recommended resources
    Resources that were mentioned during this episode.


    Wisselman, Harounian & Associates, P.C.
    www.lawjaw.com
    Social Media Association
    www.socialmediaassoc.com
    Public Relations Professionals of Long Island
    https://prpli.org/
    Legal Marketing Association
    https://www.legalmarketing.org/

    We’d love to hear from you!
    Please let me know what questions you have about marketing, and what you’d like to know to help you as a leader in your marketing department. Submit your questions here.


    ---

    Send in a voice message: https://anchor.fm/navigatingthenoise/message

    • 18 min

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