47 min
Navigating the path to net-zero with Catherine Long of trace The Mucky Middle
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- Entrepreneurship
In this episode, Nick chats to Catherine Long, the CEO and co-founder of trace, a company focused on helping SMEs on their journey to becoming net-zero. We discuss her background and journey into entrepreneurship, finding the right business partner, scaling a business and navigating greenwashing.
In this episode, Nick chats to Catherine Long, the CEO and co-founder of trace, a company focused on helping SMEs on their journey to becoming net-zero. We discuss her background and journey into entrepreneurship, finding the right business partner, scaling a business and navigating greenwashing.
47 min