239 episodes

Hospitality industry veterans, Max Trujillo and Matthew Weiss, get behind the scenes of North Carolina's burgeoning food and beverage culture. Hear from local chefs, Sommelier's, distillers, farmers, brewers and the whole lot of them in the NC F&B podcast.

NC F&B Podcast North Carolina Food & Beverage

    • Food
    • 4.6, 81 Ratings

Hospitality industry veterans, Max Trujillo and Matthew Weiss, get behind the scenes of North Carolina's burgeoning food and beverage culture. Hear from local chefs, Sommelier's, distillers, farmers, brewers and the whole lot of them in the NC F&B podcast.

    Morris BBQ

    Morris BBQ

    The next stop on our unofficial barbecue tour is  in Hookerton, NC! This episode features William Morris, his daughter Ashley and her husband Ryan Godley, and Pete Kindem of  (also a barbecue expert and super fan of the podcast!). Throughout everything that’s happened this year, we still believe that 2020 is the year of barbecue, and Morris Barbeque is just one example of that. We talk to William Morris about why the restaurant is only open on Saturdays, their unique pit room and their 7-hour-long cooking process. Tune in for more!   Follow the show  and hosts at  &  Support our Sponsors: Use promo code 'NCFB' at checkout! The NC F&B Podcast is Produced and Engineered by Max Trujillo of Trujillo Media For booking or questions about the show, contact:  or    

    • 55 min
    For The Love of Wine, Vintage 59

    For The Love of Wine, Vintage 59

    "Find a job you enjoy doing and you will never have to work a day in your life."- Mark Twain Some are persistent enough to create their own work/love scenario reality such as Roy Cloud and Mike Daniels.  Here's what we learned: How to get a job that allows you to travel to France and drink wine. How to start a wine import company of the highest integrity and quality. What is happening in the world of imported wines regarding tariffs, Covid-19 and exciting regions. How to write a book about a trip that incorporates burgundy and a father's near fatal accident. This was the article referenced in the pod-   Follow the show  and hosts at  &  Support our Sponsors: Use promo code 'NCFB' at checkout! The NC F&B Podcast is Produced and Engineered by Max Trujillo of Trujillo Media For booking or questions about the show, contact:  or    

    • 52 min
    Durham Food Hall

    Durham Food Hall

    What does it take to start a food hall? How about opening a food hall in the middle of a global pandemic? Find out what  of l did to be different. We talk to Adair about why she and millions of people love food halls? How she chose a location and vendors for her own food hall, as well as the inspiration behind the building design.  Follow the show  and hosts at  &  Support our Sponsors: Use promo code 'NCFB' at checkout! The NC F&B Podcast is Produced and Engineered by Max Trujillo of Trujillo Media For booking or questions about the show, contact:  or    

    • 1 hr 3 min
    Cooking Up Culture & Ethnicity With Boricua Soul

    Cooking Up Culture & Ethnicity With Boricua Soul

    This is an inspirational story about a family who used culture, ethnicity, old fashioned hard-work and stick-to-itiveness to create a successful business and beautiful food. Here's what we learned: How to create a food truck and a restaurant with no background in the hospitality industry. What is Puerto Rican food? What is Mofongo? Whats the difference between an empanada and a pastelillos? What happens when your sick of cleaning a ballast tank? How to follow your dreams. How your children inspire you. How a great couple works together.         Follow the show  and hosts at  &  Support our Sponsors: Use promo code 'NCFB' at checkout! The NC F&B Podcast is Produced and Engineered by Max Trujillo of Trujillo Media For booking or questions about the show, contact:  or    

    • 1 hr 25 min
    Racial Injustice In the Culinary Realm

    Racial Injustice In the Culinary Realm

    Amidst protests, riots and racial injustice,  Chef owners Ricky Moore of Saltbox in Durham, Michael Bowling of Hotbox NC in Charlotte and Sherif Fouad of Raleigh Raw join the pod to make some sense of it all. Here is what was learned; A small understanding of what it's like to be a black person in America and in a professional kitchen. What it's like to be privileged.  What is a micro-aggression. Silver linings of the Raleigh riots. Ideas of how white people can be an ally to Black People at this time. Follow this link to support Black owned businesses:       Follow the show  and hosts at  &  Support our Sponsors: Use promo code 'NCFB' at checkout! The NC F&B Podcast is Produced and Engineered by Max Trujillo of Trujillo Media For booking or questions about the show, contact:  or    

    • 1 hr 1 min
    The Mystery Behind Malbec

    The Mystery Behind Malbec

    Sebastian Zuccardi sees the wine business as such;  "Some wineries go to the market see what is popular and then they go make wines to meet that demand. Other wineries (Zuccardi) look at their terroir and make wine that the land dictates, then go to market to educate consumers on what they do." In this episode we learned; Why Malbec has become so popular and delicious and how it's much more complex than you think. Why Sebastian Zuccardi is so driven to make wines that tell the story of his land. How to and why to, introduce your children to wine at a young age. Did you know Mendoza is a cool climate, high altitude, dessert? How to make wine in high elevation. Why some of the best chardonnay in the world right now is coming from Argentina.     We made WINE with Botanist & Barrel and have a virtual tasting on May 28th at 7pm EST. We'd love to open the bottle together with our NC F&B Community, SO click the link to order the wine in time to have for our tasting:    Follow the show  and hosts at &  Support our Sponsors: Use promo code 'NCFB' at checkout! The NC F&B Podcast is Produced and Engineered by Max Trujillo of Trujillo Media For booking or questions about the show, contact:  or    

    • 1 hr 10 min

Customer Reviews

4.6 out of 5
81 Ratings

81 Ratings

Charris2712 ,

So helpful for a Newbie!

I love listening to the NC F & B Podcast when I’m making tons of salsa in the kitchen! As a newbie to the food scene in Raleigh it’s been so helpful to me as far as what it takes to run a business & the best food in NC. Thanks so much y’all for keeping me informed! Mama’s Salsa will pay a visit one day!💕🍅🌶🔥🥑

Eric Tansey ,

If you’re in the industry

What a great tool for those of us who are in or follow the food and beverage community. The information is valuable and pertinent all the while entertaining. Cheers !

TheKrakenLauren ,

the coolest co-hosts

Love learning about NC's food and beverage scene from Max and Matt, easily the most entertaining podcast hosts I've yet to hear. The conversations are also super informative yet very entertaining! I always look forward to who will be on the podcast next. 10/10 recommend!

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