313 episodes

Hospitality industry veterans, Max Trujillo and Matthew Weiss, get behind the scenes of North Carolina's burgeoning food and beverage culture. Hear from local chefs, Sommelier's, distillers, farmers, brewers and the whole lot of them in the NC F&B podcast.

NC F&B Podcast North Carolina Food & Beverage

    • Arts
    • 4.6 • 97 Ratings

Hospitality industry veterans, Max Trujillo and Matthew Weiss, get behind the scenes of North Carolina's burgeoning food and beverage culture. Hear from local chefs, Sommelier's, distillers, farmers, brewers and the whole lot of them in the NC F&B podcast.

    Crazy For Cookies With Bites of Sam

    Crazy For Cookies With Bites of Sam

    Sam Hess will turn you into a "cookie monster!"

    Compelled to help during the social unrest of June 2020 Sam used her baking talents to raise money for the Exoneration Initiative. Not only did this help the Black Lives Matter Movement, it proved to Sam that she could bake professionally. Sam quit her day job and followed her passion of baking. 

    This is a story of passion, inspiration and diligence. Some have said that Bites of Sam are to cookies what Ben and Jerry's is to Ice Cream. 

    • 47 min
     Muscadine Time With Hinnant Vineyards

     Muscadine Time With Hinnant Vineyards

    Muscadine, this will elicit lots of opinions, so Let's dive into why Muscadine sells.

    Hinnant is one of the top producers of Muscadine in NC!

    Muscadine is sweet.

    Muscadine grapes are comfortable in the humid summers of the south.

    Muscadine grows very well in North Carolina.

    Muscadine provides the capital for North Carolina's burgeoning wine industry to make all types of wine!

    Now, what are you drinking for for Turkey Day?
    Max is Blackberry wine, Matt bugey Champagne out of magnum. 

    • 45 min
    Feed The Kids With The Produce Project

    Feed The Kids With The Produce Project

    is an "ELI" (Extremely Large Individual) but not just in stature, Mike is large in personality and altruistic endeavors. It's very important to listen to this episode in order to understand: How Mike combats food insecurity Why Felicia Trujillo’s nickname is Hotfooted Henrietta  Who's right in Max and Matt's battle over the best way to What the heck is a Rambutan? And some Yiddish words…     Support our Sponsors: The official Vodka of the NC F&B Podcast: , all the taste without the bite! Drink !  Think Differently About Dessert Use promo code 'NCFB' at checkout! The NC F&B Podcast is Produced and Engineered by Max Trujillo of Trujillo Media For booking or questions about the show, contact:  or  

    • 59 min
    The Pulse Of The Emerald Isle is at Shepard BBQ

    The Pulse Of The Emerald Isle is at Shepard BBQ

    has discovered his culinary identity and its lucky for the citizens of the ! Despite the grind of making world class BBQ, Brandon partners with his wife Elizabeth to run the front of the house and they stay close to their little girl by bringing her to work to stoke the fire!  Listen in to hear Brandon talk about what it means to him to connect with his cultural roots to make BBQ. Also, learn about some of Shepard's culinary heroes like, , and more. It's a tasty episode!   Support our Sponsors: The official Vodka of the NC F&B Podcast: , all the taste without the bite! Drink !  Think Differently About Dessert Use promo code 'NCFB' at checkout! The NC F&B Podcast is Produced and Engineered by Max Trujillo of Trujillo Media For booking or questions about the show, contact:  or  

    • 58 min
    The fall and Rise of Modern Retail at A Southern Season

    The fall and Rise of Modern Retail at A Southern Season

    was a "Mecca" of all fine Southern culinary goods and it was located in Chapel Hill, NC. A Southern Season had the best wine, an impeccable chocolate selection, the finest crafted cooking tools, the pinnacle of all culinary retail, until it couldn't. Unfortunately, it was impossible in this day and age to maintain the success of this large brick and mortar retail shop (also the restaurant ). This is the story of how fine specialty goods retail survives & potentially thrives in 2021.  We also get the skinny on Almonds, what are the top selling cooking tools and a refresher on . This episode has it all!   Support our Sponsors: The official Vodka of the NC F&B Podcast: , all the taste without the bite! Drink !  Think Differently About Dessert Use promo code 'NCFB' at checkout! The NC F&B Podcast is Produced and Engineered by Max Trujillo of Trujillo Media For booking or questions about the show, contact:  or  

    • 48 min
    How Kokyu Durham Came To Be. Na' Mean?

    How Kokyu Durham Came To Be. Na' Mean?

    Once David started working in a restaurant he knew that was his path. Highschool became an afterthought and the pursuit of culinary excellence went through Puglia, Italy, New Jersey and thankfully for us North Carolinians ended in ! Listen to the amazing path/adventure went on to achieve Culinary excellence!     Support our Sponsors: The official Vodka of the NC F&B Podcast: , all the taste without the bite! Drink !  and turn your home into a haven! Visit  Think Differently About Dessert Use promo code 'NCFB' at checkout! The NC F&B Podcast is Produced and Engineered by Max Trujillo of Trujillo Media For booking or questions about the show, contact:  or  

    • 55 min

Customer Reviews

4.6 out of 5
97 Ratings

97 Ratings

BenjaCol ,

Supporting F&B Employees

Thankful. As this pod continued to grow, I saw an even greater emphasis on the people of F&B in NC. Showcasing small businesses, entrepreneurs, producers, creators, servers, bars and restaurants means not just throwing love at venues but throwing respect and care for the people in the industry- from servers, bussers, barkeeps, BOH, farmers, product entrepreneurs, etc.
Let’s keep the conversations going and building greater equity, living wage pay, small business and community support ! Well done y’all!

⛳️🏌️ ,

What a great podcast!

I just finished listening to the December 10, 2020 podcast featuring author and ESPN personality Wright Thompson talk about his book “Pappyland”. What a fascinating conversation! It inspired me to buy and read the book. I definitely will be catching on the rest of your episodes!

Charris2712 ,

So helpful for a Newbie!

I love listening to the NC F & B Podcast when I’m making tons of salsa in the kitchen! As a newbie to the food scene in Raleigh it’s been so helpful to me as far as what it takes to run a business & the best food in NC. Thanks so much y’all for keeping me informed! Mama’s Salsa will pay a visit one day!💕🍅🌶🔥🥑

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